Anna Mayo

Stamford, Connecticut, United States Contact Info
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Experience & Education

  • NielsenIQ

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Courses

  • Customer Relationship Marketing

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  • Financial Management

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  • Integrated Marketing Communications

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  • Managerial Statistics

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  • Market Driven Management

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  • Marketing for Global Competitiveness

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  • New Product and Innovation Management

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  • Strategic Brand Managment

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Projects

  • Totino's Pizza Rolls - Campaign

    Acting as a full service marketing agency, my group and I created an integrated marketing campaign for our client, Totino's Pizza Rolls. Our goal was to re-energize the brand among it's target market (working moms) and increase the market share among frozen pizza snacks. Our campaign focused around Tina Totino, a character developed specifically for this project.

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  • Stamford Center for the Arts - Brand Audit

    The vision of the Stamford Center for the Arts is to be the regional arts center for exciting entertainment that enhances and enriches the cultural, educational, economic, and social life of the community. In my Strategic Brand Management class, we worked in groups to dissect the current state of the theater and give our recommendations to improve brand awareness and attract more constituents.

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  • IBM-Watson Experiential Learning Project

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    • Proposed business use cases for commercialization of IBM-Watson (Jeopardy fame) supercomputer

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