About
Articles by Anil K
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The Shift to “Permissioned Addressability’’: From Intrusion to Invitation
The Shift to “Permissioned Addressability’’: From Intrusion to Invitation
By Anil K Pandit
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The Dynamic Imperative: Breathing life into first-party data
The Dynamic Imperative: Breathing life into first-party data
By Anil K Pandit
Contributions
Activity
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Ever felt like you're being hit by a wave of criticism, like waves crashing against a sturdy lighthouse? Let's take a journey 14 years back when I…
Ever felt like you're being hit by a wave of criticism, like waves crashing against a sturdy lighthouse? Let's take a journey 14 years back when I…
Liked by Anil K Pandit
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Struggling to make a big shift in your career? Here are 5 questions you can answer to make it a reality. You will never change your life until you…
Struggling to make a big shift in your career? Here are 5 questions you can answer to make it a reality. You will never change your life until you…
Liked by Anil K Pandit
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International is the New Domestic...Because...रोटी कपड़ा और मकान is now रोटी कपडा और ट्रेवल! Today I attended the 3rd FICCI Outbound Tourism Summit.…
International is the New Domestic...Because...रोटी कपड़ा और मकान is now रोटी कपडा और ट्रेवल! Today I attended the 3rd FICCI Outbound Tourism Summit.…
Liked by Anil K Pandit
Experience
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Publicis Media
Licenses & Certifications
Publications
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The Dynamic Imperative: Breathing life into first-party data
Storyboard18
See publicationThe future of digital advertising lies not just in the collection of first party data, but in the intelligent utilisation of dynamic, multi-dimensional customer portraits.
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Decisioned-Media-Report-India-2024
https://pages.thetradedesk.com/
See publicationDecisioned-Media-Report-India-2024
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amazon-ads-equals-minus-for-google-meta-digital-marketing-reign
The Economic Times
See publicationET Story
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Look beyond the mad scramble for first-party data
Campaign Asia
See publicationAn article on how Marketers are approaching the collection of First Party Data as a preparation for cookie-less future.
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Zeotap Chats with Anil Pandit
https://zeotap.com/blog/fireside-chat-with-anil-pandit-senior-vp-lead-precision-programmatic-india-at-publicis-media/
See publicationZeotap Chats with Anil Pandit
Courses
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Digital Marketing Programme
1
Honors & Awards
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Guest Speaker in IMT Ghaziabad
IMT Ghaziabad
Was invited for a Guest Lecture on Web Analytics, Attribution Modelling and Programmatic Buying at IMT Ghaziabad
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Guest Faculty - IIM Bangalore
IIM
Have been a Guest Lecturer on Programmatic Buying in Indian Institute of Management, Bangalore across 3 batches so far
Languages
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Bengali
Full professional proficiency
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English
Full professional proficiency
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Hindi
Full professional proficiency
Organizations
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Education
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Recommendations received
11 people have recommended Anil K
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Recently, I watched an interview with the Education Minister of Singapore Chan Chun Sing, where he said "If i could have just one skill for my…
Recently, I watched an interview with the Education Minister of Singapore Chan Chun Sing, where he said "If i could have just one skill for my…
Liked by Anil K Pandit
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In one of the engagements on this platform Mattia Fosci talked about how legacy #adtech pipes are not set up to function without IDs, as #SSP filter…
In one of the engagements on this platform Mattia Fosci talked about how legacy #adtech pipes are not set up to function without IDs, as #SSP filter…
Liked by Anil K Pandit
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Pearls of wisdom from Sir Martin Sorrell It's fascinating to witness the impact of innovative systems on company efficiency and the challenges posed…
Pearls of wisdom from Sir Martin Sorrell It's fascinating to witness the impact of innovative systems on company efficiency and the challenges posed…
Liked by Anil K Pandit
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