Andrew Ledet

Exciting news in Common Room's Uncommon community: I'm elated to welcome Joel Primack to the team as a fractional Community Lead & Social Strategist 🎉 Joel is an experienced community and GTM professional that many of you know and love here on LinkedIn, and, more importantly, he's a thoughtful, consistent, and trusted contributor in our Uncommon community. Joel’s work will help us continue to build the most effective ways for Community, DevRel, and GTM leaders to work together and drive business impact—from both a strategy perspective and a product perspective. As part of his role, you’ll see Uncommon hosting more consistent community+GTM learning events, amplifying more conversations and content from community, DevRel, and GTM leaders, and making sure that we’re creating a welcoming space of valuable exchange that leads to positive personal, community, and business outcomes. In Uncommon, our goal is to deliver value, share value, create value, and make it easy for leaders to show their value to their businesses. With that goal in mind, I’m so excited to officially welcome Joel so we can continue to build toward that vision with everyone in the community together. Not in Uncommon yet but keen to join? We eagerly await you: https://lnkd.in/gcuewrcv 🎉

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Culture Amp's Culture First Global is just a few sleeps away! We have a stellar line up of leaders from iconic brands as they share proven #culture strategies to ignite #performance, grow #engagement, and foster #inclusive workplaces. You'll hear more about our next-gen people analytics platform with Orgnostic and so much more! #events #HCM #HRanalytics #peopleleaders #culturefirst

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Any thoughts on the AI compliance webinar for sales? The session will explore how Dialpad Ai meets compliance and regulations to the highest standards while boosting rep performance - in fact, we’ve seen a $9.7M boost in savings due to higher agent productivity. We’ll cover using the AI platform to keep agents on script, compliant with regulatory requirements, up-skilled, efficient with time and on brand. It’s on 8 May 2024. Would you like to join? Six & Flow

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I really enjoyed Collette Masso del Llano's talk at #BrightonSEO recently. Collette spoke about: "Addressing the Gaps Between SEO and CX." What I liked about this session was that Collette (who says she's not an out-and-out SEO specialist) spoke about how it’s easy to sometimes fixate too much on the wrong SEO targets. This can cause marketers to lose sight of their broader marketing goals. Some key takeaways from the talk: It seems there’s quite a big gap between customer experience and SEO in a lot of businesses. It’s important for marketers to remember to focus more across the whole of the customer journey. Lots of marketers are missing huge opportunities by just looking at that top-of-funnel search intent, where you find high volumes of visitors who are only in the early "awareness" stage of their customer journey with your brand. Colette advised you to try to put more effort into engaging your audience across all stages of their customer journey, guiding them further along that journey. A key quote I wanted to share was: “Vanity metrics are driving SEO strategy.” Collette suggested thinking beyond the constraints of a traditional marketing funnel, and seeing it as more of a cycle. I really like that idea. Your audience is always going round in cycles, of course, so you need to be continually engaging with them. A few more highlights: “Retention strategy needs to be built into an SEO strategy. Only 44% calculate their customer retention rate, according to Semrush.” Collette also mentioned that the death of cookies is going to make the CRM the all-powerful beating heart of an organisation’s marketing. This sounded fascinating. Do you agree with that? It will be interesting to see how this plays out in the next few years! I’d love to hear your thoughts on these points. Let me know in the comments.

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🧀 🐭 This is a wonderful video recap of an essential book. (I was going to say "management book," but it's also just a good "life book.") https://lnkd.in/gY2JJx4y

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Julia Nimchinski joined me this week to talk Hard Skill Exchange, mentorship and virtual events → The HSE is an awesome resource for GTM professionals, and I've been following them for awhile now. It's a gap 🛠 real trade skill and knowledge access is tough. They're giving up-and-comers a line to connect with people who are making it happen right now, still practicing. In this clip we talk a bit about the HSE community and their hosted events - the GTM/CXO Games and recent debates. They're good fun, check the debate vids out if you're not following ♨ ~~~~~~~~~~~~~~~~~~ 🎯Follow for more marketing talks. #ceo #digitalmarketing

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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I love meetings. 🤣 You don't hear that too often. Why? Because there are too many that are unproductive, aren't useful, or can just be done async. The worst is when someone just wastes your time with no agenda or no purpose. We all know that one person that has a meeting to have a meeting. These people give meetings a bad rep when it could actually be meaningful time spent connecting and solving problems quickly. If this is you, please rethink you and your team's approach. 🙏 You can pull new ideas from Calendly's latest #BetterMeetings blog, and try our agenda template and #BetterMeetings cheat sheet! ⬇️

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PROBLEM: Your company has 100 million views on TikTok, but there is some confusion about your products. SOLUTION: Prioritize communications and include a comms strategist in high level conversations (HR, Sales, Marketing, Social) 🧠 One of my favorite family-friendly tech companies is Owlet Baby Care - they are literally solving, what was my biggest fear when I laid my baby down to bed each night. In their recent earnings call with investors, they rightly celebrated the way Public Facing Impact (PFI) has grown their business. An interesting challenge came up in the call - with so much social conversation they now have a need for clarity so they have hired a PR Firm to "clean up any confusion in the market". Often, the value of Public Facing Impact (PR to most) is misunderstood because it is seen as just a media coverage tool. Today, we live in a world where outside audiences determine the value of a brand and share their opinions widely. There is a huge value to having an external member of a team who can see things most people don't and can help companies avoid confusion before it happens. #tech #innovation #socialmedia #CommMom #parenting

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Salesforce has compiled this list of "18 Best Sales Practices". They may be a good starting point for you, if you're reviewing your sales practices, or if you're just starting out in sales. In any case, have a look: https://lnkd.in/g9VNzJDc #salespractices #salesstrategy #sales #salesbestpractices

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The Median CAC Payback is 38 months according to Jamin Ball's research in the Clouded Judgement newsletter. This means it takes 3+ years to recover the cost of acquiring a customer.....which means CS teams have to work A LOT harder to keep customers. Understanding what to measure and how to measure your customers’ success has a heightened importance in this climate of efficiency. I think about customer success as the space on the Venn diagram where your customers’ key results (KRs) overlap with your company’s KRs. The more overlap there is, the deeper your customers' success is integrated into everything your company does. As a CSM, I live in the overlap of that Venn diagram because helping my customers hit their KRs while hitting our company’s KRs is the only sustainable path to growth.

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Off to Charlotte to talk about customer connection and core memories. When it comes to your customers, it's easy to see everything from the lens of their behavior BUT brands also play a role in that relationship. transactional < emotional < relational DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Ranger and Double Ranger….checked ✓ The more you learn, the more you grow.   I highly recommend checking out #trailhead if you want to learn about Customer Service, Marketing, Sales, Leadership, Coaching, and more: https://lnkd.in/gZZ69m87 Salesforce #ContinuousLearning #Ohana #CustomerExperience #DataDriven #DigitalMarketing #Omnichannel

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If you're a go-to-market leader who's been hit with budget cuts and team downsizing over the past year and a half -- but you're still expected to drive growth -- what are you doing to get results? It's one of the main things I hear Pavilion members talking ( 😤 cough😤 ranting) about in our private Slack community... ...and the question I'll be talking with Sara Archer, VP of Sales at ChartMogul, about on April 30. We'll be joined by Andrew Gazdecki, CEO of acquire.com and Jean-Christophe Taunay-Bucalo, COO of TravelPerk to get a 360 degree perspective on growth from the standpoint of a CEO, head of sales, head of marketing, and COO. We're all coming prepared to share our best advice on how to reignite growth after a tough year. Want in? Check out the link in the comments to save your spot 👇 #b2bsaas #webinar #kathleenhq

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Keeping the momentum going this week and headed to Gainsight's annual event #PULSE the conference dedicated to unleashing the power of your customers. All new this year is a dedicated track to Customer Education and I am excited to share learnings with about how HubSpot has leveraged HubSpot Academy over the last 12 years to scale Customer Success. Join me May 15th to learn all about "Human-Centered Education: HubSpot’s Winning Formula for Customer Success" #customereducation #pulse2024

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Want to nerd out with me on Revenue Operations comp plans?? 🤓 If you've been considering revamping your RevOps team compensation and want to add in a spicy new variable comp to better align with the business outcomes you're striving for and reward your team for their contributions, then check out this quick read: https://lnkd.in/gDFmh3jT

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It’s no surprise that I love to align Executive Teams, and, especially, the GTM Team who builds the core of the revenue engine in alliance with Finance and People. Sales is a critical seat to make customer acquisition, retention and expansion work in partnership with Marketing, Customer Success and “Product”. Really recommend the new Sales Bible written by Jose Carlos F. Pereira (in Portuguese). Probably one of the best sales books ever! #sales #leadership

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So good that I listened twice. It is scarily easy to find yourselves deep in the weeds of marketing, but Dave Gerhardt shares his pillars that remind you as a marketing leader to come up for air and reset your thinking when you start to drown a bit in the day to day. So many good nuggets and reminders in this one: #B2BMarketing #MarketingLeadership #MarketingPodcasts

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