Andrew Essex

According to the World Economic Forum, it will be 132 years before women reach gender equity worldwide. Depressing as that sounds, some economic sectors are actively tracking gender equity gains, global finance among them. Curious about how women's roles are changing in the world of finance? Check out WWM's latest blog post for client Bloomberg, completed in partnership with Industry Dive: https://lnkd.in/gJMWSJ6C #genderequity #globalfinance #womeninfinance

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Oh boy, so a mysterious third-party is crawling and indexing your site and feeding that to Perplexity. How wonderful :) -> In response to plagiarism allegations, Perplexity CEO Aravind Srinivas says the company “is not ignoring” robots.txt, but does rely on third-party web crawlers "Srinivas said the mysterious web crawler that Wired identified was not owned by Perplexity, but by a third-party provider of web crawling and indexing services. Srinivas would not say the name of the third-party provider, citing a NDA. Asked if Perplexity immediately called the third-party crawler to tell them to stop crawling Wired content, Srinivas was non-committal. “It’s complicated,” he said." #perplexity #google #seo #ai

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"The fundamental issue is that these [major oil] companies have said that they want to destroy life on Earth. They told investors that. They told regulators that. That is their business plan." In our latest episode of GOOD on Purpose Duncan Meisel, Executive Director of Clean Creatives, speaks to Nilesha Chauvet about the lies told by the fossil fuel industry, and the role that agencies, individuals and B Lab have in fighting to stop oil companies from greenwashing. 🎙️ Read more & listen to the episode here: https://lnkd.in/eZx4EjTu #GOODonPurpose #PurposefulPodcast

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✨ Sapiens, Strategy, and AI 🪄 Ever wondered why some brands resonate deeply, and stand the test of time? The secret lies in their stories. 🧠 Inspired by Yuval Noah Harari's groundbreaking "Sapiens,"—and a profound reaction to the parallels between his work and my own—we're doing a deep-dive exploration of how ancient myths and Jungian archetypes shape the brands we love today. And, layering in the combination of the timeless wisdom of mythology with cutting-edge AI... This is the future of brand storytelling... Where Nike's 🦸🏻‍♂️ Hero archetype empowers us... and Apple's 👩🏼‍🎨 Creator archetype inspires innovation. Curious about how this fusion works? Our latest series, "Myths, Machines, and Meaning," dives deep into this fascinating intersection. Check out the full article, and discover how AI and ancient stories can supercharge your brand strategy. ⬇️ 🔗 https://lnkd.in/gqYNxpMS

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This morning in Cannes, Bloomberg Media @ BOBO hosted "Balancing Speed and Responsibility: AI and Marketing in 2024," moderated by Emily Chang. The cross-industry group of marketing leaders, included: - Amanda St L Jobbins, Chief Marketing Officer & Director, Vodafone Business - Doug Martin, Chief Brand and Disruptive Growth Officer, General Mills - Oliver Parker, VP Global GenerativeAI GTM, Google Cloud - Lauren Wiener, North America CMO, Boston Consulting Group (BCG) They shared insights on leveraging AI for effective marketing campaigns, balancing rapid growth with ethical use and developing AI skills within marketing teams. #GoodBusiness Chang prompted discussion about a number of topics on the role of AI in the C-Suite, as well as the ethics of utilizing consumer data. Martin stated that it’s no longer “possible to be a successful CMO … without having a close relationship with your CTO.” He also raised the point that it is more important to ultimately find the right answer than being right from day one. Similarly, Google’s Parker mentioned that as testing continues, “it's okay to fail,” but also observing that we are 12-24 months into adapting to AI in the workplace and “companies are looking for an outcome” to the testing that’s taken place. He offered that now is the time to use the data on offer to supercharge personalization. When asked about the impact of AI on jobs, Jobbins commented on the opportunity to upskill, allowing staff to “iterate, share and collaborate.” She also noted the sustainability aspect of working with the technology, revealing that she hopes AI will learn to self-optimize in the next five years. Wiener agreed around AI’s impact in the coming years, sharing that consumers are going to see a move from “mass marketing to mass personalization” at a lower cost.  She concluded by considering the impact of companies opting for a “full holistic approach,” where legal, creative and product teams are all embedded from the start. To register for any remaining sessions at Bloomberg Media @BOBO, visit: https://lnkd.in/ecpySHsF #BloombergMedia #LeadershipInsights #AIinMarketing

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CMI refreshes the brand for DEI consultancy Perceptions Unlimited, solidifying their position in the turbulent, changing scene of corporate and community compliance. https://lnkd.in/e47Yaphz. #DEI #compliance #branding #marketing #webdesign #creative #diversity #equity #inclusion #inclusive #positioning #colleges #universities #government #schools #coporate #corporations

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So many marketing case studies talk about “changing the world”, but I met a dude yesterday that is literally building nuclear fission power plants. It was a good reminder to escape our silos for new ideas. Emerson Collective was nice enough to invite me, along with a group of other communications, speaking, social, fundraising and lobbying professionals and orgs to a conference called Building a Consequential Climate Company yesterday. What was genius about it is that it recognized that, within industries, we tend to listen to ourselves too much. We all end up buying the same line of thinking. But by speaking to those outside of what we do everyday, it enables us to think completely differently about what we do and how we do it. It is uncomfortable. It is difficult. But it works. In our industry right now, we could use that. The old model are breaking down because we insist on doing things the way we always have done them. We aren’t embracing new ideas. We are looking to the past more than the future. If we’re going to rebuild, we have to look at things differently. With The Quills, we’re trying to build a new model for how writing is done and how creative staffing is done. But we need that for production, media and every other corner of our industry if we are going to emerge from this period stronger than we were before. We might not “change the world”, but we’ll at least change our fortunes.

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AARON ADAMSON & ALEX POLAMERO: 🌟The Power of Brand Reinvention in a Post-Pandemic World🌟 The seismic shifts induced by the COVID-19 pandemic have forced businesses to rethink, realign, and reinvent their brands. Here’s the real kicker: adapting isn’t a choice—it’s a necessity. Adapting to Market Changes: The market we once knew has evolved. Your brand must follow suit. Take a hard look at your current positioning. Does it resonate in this new landscape? Listening to the Market: Your audience has changed. Engage with them. Dive deep into their needs, preferences, and pain points. Their voices are louder than any data chart. Identifying Voids in the Market: Go back to your roots. Why did you start your business? Those original voids might have shifted. Realign your brand to meet these new gaps. Leveraging Qualitative Data: Quantitative stats only tell half the story. Customer surveys, feedback—these are gold. They capture the heart and soul of your brand. Maintaining Constant Engagement: Don’t just set and forget. Keep your finger on the pulse of your community. Continually gather intel and evolve. Your brand’s relevance depends on it. Connecting Data Points to Human Decisions: Numbers aren’t just numbers. They represent human choices, feelings, and actions. In conclusion, adaptability, customer-centricity, and a data-driven approach are not just buzzwords; they’re the pillars of sustained success in a world turned upside down. #BrandDevelopment #CustomerEngagement

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Check out the latest piece I wrote for OOH TODAY. I am a firm believer in the use of Street Furniture and Programmatic as a Storytelling Medium. In the fast-paced realm of Digital Out-Of-Home (DOOH) marketing, innovation is the name of the game. As advertisers, we are constantly on the lookout for novel and meaningful ways to captivate our audience amidst the urban landscape. Yet, amidst the ever-evolving technology landscape, two key areas have seen surprisingly little innovation: street furniture and high-frequency formats, coupled with programmatic advertising. Link: https://lnkd.in/g2itWMPH #BCNVisuals #DOOH #storytelling #advetising #innovation

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In a new era of social computing, the Apple Vision Pro could be a potential disrupter for immersive marketing experiences. The much-anticipated mixed-reality headset has hit the market, sparking curiosity among consumers and marketers alike, as some brands are already jumping to explore these new capabilities. Apple has always been a leader in innovative technology, but sometimes it could be a hit or miss if the consumer demand aligns with the hefty price tag and the actual user experience meets expectations. Only time will tell if the Vision Pro will become a game-changer in the immersive tech landscape but I think early adopters are likely to benefit from creating a highly tailored user experience. #AppleVisionPro #Innovation #MarketingTrends

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Doublespace recently completed a comprehensive brand refresh for Brearley, a prestigious all-girls school located on Manhattan's Upper East Side. The project aimed to modernize Brearley's image and digital presence while respecting its 140-year legacy in girls’ education. The Doublespace team approached this challenge with three primary objectives: contemporizing Brearley's brand story, broadening its admissions appeal to girls across New York City, and redesigning the school’s website to reflect its unique offerings better. We began with an in-depth discovery process to uncover Brearle’'s distinctive strengths. This research revealed the need to balance the school’s well-known reputation for academic rigor with its lesser-known qualities such as its vibrant, joyous community. Our strategy focused on redefining the concept of a “Brearley girl” to be more inclusive, showcasing the school’s well-rounded educational experience and highlighting how Brearley prepares young women for future leadership roles. A complete overhaul of Brearley's website was the centerpiece of this brand transformation. The new site features modern design aesthetics and high-quality imagery that captures the essence of the all-female student body. We optimized the information architecture to serve all stakeholders effectively, from prospective students and their families to alumnae. The dynamic homepage now showcases the diverse student experiences at Brearley, while refined storytelling throughout the site emphasizes the unique benefits of an all-girls education. As a result of this project, Brearley's refreshed brand and website effectively communicate the school’s unique position in girls’ education. The new digital presence balances tradition and innovation, appealing to a broader range of prospective students while reinforcing Brearley’s commitment to academic excellence. Our client, Jennifer Stewart (Director of Communications at The Brearley School), said, “I cannot say enough good things about our work with Doublespace. Every member of the team, led by Jane Kosstrin, took the time to listen carefully to us and to learn about who we are as a school and where we wanted to take our school’s website. I’ve launched multiple websites in my career and this was by far the best experience. Each person we worked was attentive, thoughtful, and frankly fun to work with. This has been one of the most satisfying professional experiences of my career.” We invite you to visit brearley.org to experience how Doublespace has transformed Brearley’s digital presence. At Doublespace, we specialize in elevating the brands. If you’re interested in learning how we can help your organization stand out, we welcome you to contact us for a chat.

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Have you experienced Daimler's Customer Appreciation Event? There's nothing like it in the transportation industry. Of course, your sales and marketing budget pales in comparison, but your events can still create an exclusive customer experience. Here's how:

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🌞 Rise and Shine with Strategy!   🌟 Discover how Quaker's "100 Reasons to Rise" campaign transforms mornings into a global storytelling platform. By showcasing everyday heroes from ages 1 to 100, Quaker connects deeply with audiences, proving the power of authentic narratives. 📸✨ Does your brand leverage personal stories to create compelling connections? From integrating digital and physical experiences to tapping into the hopeful spirit of mornings, Quaker’s approach demonstrates how to resonate and engage meaningfully. 🌐💡 How does your brand create moments that matter? Share your thoughts below and let's discuss innovative engagement strategies! #DigitalMarketing #SocialMedia #Marketing #Business  #OnlineBusiness #MarketingStrategy #Sales #success #BusinessOwners #CEO

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Human Ingenuity + AI = The New Creative Paradigm. Reflecting on the power of humans + AI as a symbiotic relationship creating a force multiplier is vital as the advertising & marketing industry navigates AI's impact on creativity. Cannes Lions offers the perfect platform for this discussion. #creativity #GenAI #AI #CannesLions Read more: https://lnkd.in/eZS_KBuu

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CC:DC Cannes Can: Diversity Collective Panel: STANDING ON BUSINESS: HOW CONTINUOUS INVESTMENTS IN THE CREATOR ECONOMY STRENGTHENS LONG-TERM GLOBAL IMPACT This was a dope panel that featured some disruptors and emerging voices in the #creator space. As a 16-year ad vet who has done a lot of work in the creator and influencer space here are some of the perspectives that resonated with me. Tiffany Hardin shared this real talk: 💲 Have conversations about pay with your friends. Creators need to share rates so they all can win. ❓ Every brand leader needs to know who is on their procurement list. We all know friends who work at different agencies and who have started different ventures. (Put them on and diversify who your brand or agency works with). 💡 Brand leaders have to train their team to work with creators of color and ensure it's the rule and not the exception because of the news cycle. Marinda Yelverton was talking money moves! 🔐 Look at brands as an extension of you and brands should look at you as an extension of them by building long-term relationships. 💵 Diversify your income. Don't just focus on brand deals. Affiliate, subs, merch, licensing. Etc. And diversify your platforms! My fave industry disrupter, Walter T Geer III had a lot of truth to tell about the agency side of things. 🤜🏾 We need to develop relationships in the agency and send the elevator back down for another opportunity. ✔ Have people at the table as decision-makers. You can be a CMO or CCO but still be uncomfortably demanding things. 🎯 Focus on bringing new talent into the agency and mentorship. It's about creating opportunity for everyone. Crystal Barnes shared how to ABC (always be closing): 💰 As a creator, once you work with a brand on the Super Bowl you need to say I know you have x, y, z upcoming... How do we continue this partnership? (Extend the bag!) #Cannes2024 #CannesxCulture #MyCannesPOV

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Lets talk about the ones who orchestrate change through others. The GC Index gives us a lens on ourselves and those we work with. And a shared language to use in talking about how we love to work in teams. Playmakers, at their best, help others to to be influential; to 'find their voice'. Often in an understated way, they create inclusion and involvement. They naturally have the skills for facilitating discussion and know the value in building consensus. This means they can sometimes struggle to make a decision alone and may also hold others to account when they see them 'not pulling their weight' in a team. How do you notice and value the Playmakers around you? #TheGCIndex #teamdynamics #teamconnection

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A brand’s worst enemy isn’t their competition, regulations, or activist consumers. A brand’s worst enemy is its own hypocrisy. Back at The Daily Show desk, Jon Stewart did a great job holding brands to account for that hypocrisy, not only for #pridemonth, but for #BLM, #votingrights, and even anti-woke efforts. He went on to tell brands to get out of the cause marketing business all together, but that’s not what consumers want. What they want is brands that actually mean what they say and say what they mean. Something that takes way more effort than a few sponsorships and a few product manipulations. The message to brands is: understand why you exist, know who you are, your place in the world, and figure out how to be the best citizen of that space you can be. #brandtherapy

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