Andrea Van Dam

“In February 2014, we acquired Women’s Marketing and, very soon thereafter, named Andrea Van Dam as Chief Executive Officer. Andrea had been the longtime commercial leader of the business (as Chief Revenue Officer) and was uniquely qualified to be CEO given her unrivaled passion to serve WMI’s customers and a clear vision of how to leverage the company’s differentiated service offering to further strengthen their outstanding value proposition. Under our ownership, we tasked Andrea with architecting / leading a strategy to actively invest in resources that would accelerate WMI’s growth and her impact was dramatic. Andrea led efforts to restructure the company’s lead generation methodology, significantly invest in new management / personnel (including the creation of five new senior management positions), meaningfully upgrade the company’s digital capabilities, and create a multi-year strategic roadmap to broaden WMI’s services footprint to more comprehensively address customer needs. She did all of this while also completing a highly strategic acquisition (Flying Point Digital) and continuing to play a significant role in the company’s business development efforts. In less than two years, Andrea’s efforts resulted in EBITDA growth of over 50% and positioned the company to be sold for an outstanding return to the investor group. On a personal note, working with Andrea and the entire team at Women’s Marketing was a professional high point. Her humility and willingness to constructively engage with us to improve the business allowed for an incredibly rewarding partnership. Because of this, and despite an outstanding investment return, the entire investor group had very mixed emotions in selling Women’s Marketing and parting ways with Andrea and her team. I wholeheartedly recommend Andrea for any and all future endeavors and have no doubt that she will continue to accomplish great things as CEO of Women’s Marketing.”

“Andrea is an extremely capable and accomplished senior marketing executive. I have witnessed first hand how her creativity and energy has directly contributed to her many client successes. I would not hesitate to recommend Andrea to any company in need of advice or media driven solutions.”