Ananya Srikanth

Who is Gen C – and why should you pay attention to this distinct cohort whose formative years were profoundly shaped by the pandemic? As Anthony Jackel, Director of Consumer Analytics at Ferrara, shares, "knowing what Gen C cares about and how they want to engage with brands is key not only for creating a short-term advantage but also for figuring out how to drive long-term value." Dig into the findings from our new Meet Gen C report, co-authored by Diane Hessan and Sago: https://lnkd.in/eC9rM7uM #GenC #GenerationCovid #MarketResearch #GenerationalResearch Escalent Hall & Partners

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For the third episode of Mentors Season 2, Influencer co-founders Caspar Lee and Ben Jeffries sit down with John Sadeghipoor, Digital, E-commerce, and Marketing Expert at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly). Find out how Jon is taking customer centricity to the next level, and how an influencer party resulted in a product selling out in a matter of days 👀 Listen to the full episode on Spotify, Apple Podcasts, and more now! #InfluencerMarketing #MarketingStrategy #B2CMarketing

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Syndicated vs Point-of-sale (POS) retail data: What's the difference, and how can brands use both for a complete view of performance? 📊 📈 Learn how to combine these insights to understand trends, identify growth opportunities, and outpace competition. Read our full guide on the Crisp Learning Center: https://lnkd.in/g8VDQPzs #retaildata #analytics #cpg #performance #marketing #advertising #brandstrategy

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Startup around Media and Fashion created with AI ㅤ VogueWave – Revolutionizing Media and Fashion 🌟 ㅤ The global fashion media market is valued at $650B. With a growing demand for innovative fashion experiences, there’s a golden opportunity to seize a significant share. 📈 ㅤ VogueWave combines AI-driven fashion content with AR experiences, offering users a personalized, immersive journey. Differentiate by blending tech with style, setting a new trend in fashion media. 🛍️✨ ㅤ Our strategy focuses on fashion enthusiasts aged 18-34 through social media campaigns and influencer partnerships. Prices range from $5-$30 per AR experience. With a 10% monthly growth rate, we aim for 1M users in 2 years. 📱💼 ㅤ Led by fashion icon Sara Keene, tech expert Raj Patel, and marketing guru Lena Gray, our team brings unmatched industry insights and innovative prowess to the table, ensuring VogueWave’s success. 💡👗 ㅤ Seeking $5M in funding to enhance tech, expand marketing, and grow the team. Expecting 5x returns in 3 years, with an attractive exit through acquisition or IPO. 🚀💰 ㅤ #hal149 #FashionTech #InnovateStyle #FutureOfFashion #ARFashion #StartupVibes #InvestmentOpportunity ㅤ —————– ➡️ This is a fictional startup created with a custom GPT model. ➡️ Follow us for more updates on trained AI models for companies.

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Who is the TikTok shopper and where else do they shop? 🤔 New figures from The Business of Fashion and Earnest Analytics reveal that millennials making between $50,000 and $90,000 are the biggest spenders on TikTok — and also shop on Amazon, Etsy, Temu and more. See the split between retailers below. 👇 #SocialCommerce #ecommerce #TikTok #Millennials

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Ready to ride the wave of influencer marketing into 2024? Check out our latest blog where we break down the rise of nano influencers, TikTok's game-changing impact, and the exciting world of AI in influencer strategies. Get the inside scoop on making genuine connections that count! 🌟 #InfluencerTrends #PHENYX #DigitalMarketing https://lnkd.in/g4r6GCCx

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Science-backed Claims that are Winning Consumer Trust: A Must-Read Report for Business Leaders! Discover how research-backed product claims influence brand loyalty. Our report reveals: 🔍 Consumer Insights: What drives trust and purchasing decisions. 📊 Demographic Insights: How gender and generation affect perception. 💡 Key Takeaways: Strategies for building trust and excelling in clinical trials. This report is essential for: 👨‍💼 CEOs/Founders: Understand your core audience to grow your business. 📈 Marketers: Gain insights to optimize your campaigns. 🔬 Researchers: Align product development with consumer demand. 📩 Get our exclusive report straight to your inbox and and take the first step toward driving greater brand loyalty! Here’s the link: https://lnkd.in/g__VhTzQ

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Let's flash back to our 2021 webinar with Instacart! ⏮ This still insightful webinar will teach you all about the online grocery landscape and advertising with Instacart. Including a real-world case study that details how Search Nurture used Instacart advertising to help a particular brand (Jergens) to greatly surpass their digital marketing objectives. 🎯 Watch now! https://lnkd.in/gcjP_ysw #Instacart #InstacartAds #RetailAdvertising #MarketingStrategy #GrowYourBusiness

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Our annual Consumer Summer Shopping Report is here! It confirms a major shift in consumer behavior towards the Research Online, Purchase In-Store (ROPIS) approach, with Gen Z and Millennials leading the charge (see chart). But there's more in the report, like ✅ insights on preferred shopping methods for different products, ✅ the impact of digital payments on shopping habits, ✅ the dynamic between quality and price in influencing purchases, and much more. Download your copy ➡ https://lnkd.in/euqi_EWF 

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As a DTC retail partner to CPG brands, we're excited to share that TikTok has launched its Cross-Media Audience Measurement Partners program! This program enables brands to measure their audience reach and engagement across multiple platforms, including TikTok, Amazon, and more! At Yaroo Co, we help our clients establish and scale profitably on marketplaces like TikTok Shop. With this new program, we can now offer even more comprehensive solutions to help you grow your online presence and sales! Whether you're looking to: Expand your reach Increase brand awareness Drive sales We've got you covered! Read more about the program here: https://lnkd.in/dspM72Tr Let's work together to take your CPG brand to the next level! #TikTok #CPG #DTC #Retail #Ecommerce #Marketing #Advertising #Growth #Partnership #Success #YarooCo #TikTokShop #CrossMedia #AudienceMeasurement"

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Do you want to know the secret to creating experiences that competitor brands can’t copy?    In our latest #HEARTtruths piece by Jonathan Stone, we discuss how meaningful differentiation is painfully hard to achieve in the digital landscape and how brands should approach it using a ‘Jobs to be done’ lens.     Mark Ritson argues that distinctiveness is a more valuable strategy to pursue. Discover the important difference between differentiation and distinctiveness and how they can co-exist. 👉 Read the full article here: https://lnkd.in/ezFEfNBV To find out more about HEART or to take the temperature of your brand’s subscription or membership model, and diagnose a course of action, get in touch! #subscriptioneconomy #healthyacquisitionandretention #acquisitionandretention #brandhealth

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Social media marketing is a key part of driving consumer engagement in the beauty industry. In this episode of Retail Therapy, we're joined by Victoria W. (Senior Social Media Executive, SEPHORA) to discuss what goes on under the hood of a social media marketing campaign, how to cut through the online noise, why the beauty industry remains so culturally valuable, what marketing challenges and opportunities are on the horizon, and so much more. Listen here: https://2bird.ly/3W4IVIB

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Influencer marketing has the potential to win big with audiences. However, there is a growing degree of discontent towards campaigns that feel disconnected. Tarte Cosmetics' "Welcome to Trippin' With Tarte" campaign, which whisked 30 influencers away to Bora Bora, epitomizes this issue. The crux of the matter lies in relatability. Tarte's over-the-top affair left ordinary consumers feeling overlooked, failing to connect with them at the end of the day. Furthermore, there's a growing skepticism surrounding influencers, with many perceiving them as prioritizing monetary gain over genuine product endorsement. Consumers ultimately value authenticity over scripted promotions. In light of these sentiments, brands must reassess their approach to influencer partnerships. Prioritizing authenticity over extravagance is paramount. Targeting micro-influencers with dedicated, niche followings may prove more effective than engaging high-profile figures. Learn more about Tarte’s campaign backlash with this article by ADWEEK: https://casthr.co/l/aj

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How much do influencers play a role in beauty product discovery...and where will TikTok users turn to if the platform is banned? This month, we surveyed more than 1,000 beauty shoppers in the U.S. to examine this and a lot more, including: 💄 How consumers are using AI and AR while shopping for beauty products 💄 Whether or not beauty shoppers are spending more than a year ago 💄 Which stores people are turning to the most for beauty purchases Get the report here: https://lnkd.in/gNfNV7fN #beautymarketing #tiktokshop #tiktokads #beautyshoppers #beautyproducts #report #research #genz #beautymarketing

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The beauty industry thrives on trust ✅️ Influencer marketing leverages the power of authentic connections between influencers and their audience 💯 Learn how to build lasting brand relationships with influencer marketing at starbuzz.ai! #starbuzz.ai #influencermarketing #beautyindustry

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Headlines don’t always reflect Reality when it comes to Gen AI use in influencer marketing. Two key Gen AI-related challenges we’ve heard from marketers are: 🔹Meeting the increasing demand for personalization in influencer marketing while maintaining a human touch 🔹Navigating heightened regulations in influencer marketing while maintaining a test/learn culture 🌟 Here are how brands navigate shifts and leverage AI to enhance influencer strategies. #InfluencerMarketing #AI #DigitalTransformation

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🤝 We’re thrilled to join forces with Bain & Company to create an invitation-only Insurgent Brands Network. Check your inbox for your invite. 📥 💡Leveraging Bain & Company's strategic insights and ForceBrands' consumer talent expertise, the Insurgent Brands Network strives to provide deep insights and connections that will support promising consumer products brands on their scaling journey. 🌾 Once Upon a Farm has joined the Insurgent Brand network to take advantage of the platform’s benefits and connect with other Insurgent brand leaders: 💭 “The most unexpected lesson I’ve learned as CEO of an Insurgent Brand is the power of community. I didn’t recognize how important that would be to the success of this business — for awareness and word of mouth, but also talent acquisition, retailers giving us a shot, and connecting with peers on any topic where we can learn from shared experiences.” —John Foraker, CEO and co-founder of Once Upon a Farm 🚀 Now in the eighth year of publication, Bain’s Insurgent Brands research identifies independent, fast-growing consumer products companies that are disrupting their categories. These brands have at least $25M of revenue in conventional grocery channels and outpaced their category growth at least tenfold over the prior 5-year period. Learn more here: https://forceb.co/3LyxfI7 Magic Spoon Feastables Jinx Carbone Fine Food Momofuku Bota Box Impossible Foods poppi Harry's Inc.'s Liquid Death Rao's Specialty Foods, Inc. Van Leeuwen Ice Cream CELSIUS Holdings, Inc. Josh Wand Julie Fabricant Charlotte Apps Rachna Krishnan Sarah Yates #ConsumerEconomy #brands #network #insights

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Glossier's Community-Driven Product Development Strategy 1. Overview of Glossier's History and Vision 2. Innovative Strategies for Community Engagement 3. Impact on Product Innovation, Customer Loyalty, and Brand Identity 4. Specific Examples of Successful Community-Driven Products 5. Challenges and Limitations 6. Broader Implications for the Beauty Industry and Future Trends #Glossier #BeautyIndustry #CustomerFeedback #ProductDevelopment #CustomerEngagement #SocialMediaMarketing #BrandLoyalty #Transparency #Solution #CustomerCentric #ProductInnovation #BrandIdentity #SocialMediaEngagement #FocusGroups #CustomerRetention #MillennialMarketing #GenZMarketing #BeautyTrends 

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