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The Merge #2: Is Now the Right Time to Sell Your Agency?
The Merge #2: Is Now the Right Time to Sell Your Agency?
By Amanda Dixon
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You're negotiating a contract. What are the common mistakes to avoid?
One of the most critical oversights happens right at the beginning: a lack of thorough due diligence. It's like walking into a maze blindfolded. You might know your starting point, but if you don't understand the twists, turns, and dead ends, you're likely to get lost. In my world of M&A, this means deeply probing the financials, client lists, and even the culture of the agency you're looking to acquire. Missing a detail here can mean unwelcome surprises later, from undisclosed debts to incompatible business practices that are hard to integrate with your own.
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