Alyson Griffin

Bloomington, Illinois, United States Contact Info
11K followers 500+ connections

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About

In my 25+ years in the industry, I’ve had the opportunity to lead marketing strategy for…

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Activity

Experience & Education

  • State Farm ®

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Volunteer Experience

Publications

Honors & Awards

  • 2023 Ex Awards: Best Esports or Gaming Experience (Gamerhood)

    Event Marketer

  • 2023 MUSE Creative Awards (multiple): PLATINUM - Jazz Bath, PLATINUM - Jake From State Farm TikTok, GOLD - Gamerhood

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  • 2023 NYX Marcom (multiple awards): GRAND - State Farm Park in iHeartLand, GRAND - Gamerhood, GOLD - Jake from State Farm TikTok; SILVER - Jazz Bath

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  • 2022 Pro Awards (Multiple for #TeamStateFarmFotballFind): Best Integrated Campaign/Gold; Best Brand Awareness/Bronze; Best Buzz Campaign/Silver; Best Use of AR/Silver; Best Use of an App/Gold; Best Use of Gamification/Gold

    Chief Marketer

  • 2022 Pro Awards: Platinum Pro winner for #TeamStateFarmFootballFind

    Chief Marketer

  • 2022 Tempest Award: Best Non-Endemic Brand Activation for State Farm Gamerhood Challenge

    Tempest Awards

  • 2022 Tempest Award: Brand of the Year for State Farm Gamerhood Challenge

    Tempest Awards

  • 2022 Ex Award: Ex winner for Best Pandemic-Era Campaign (#TeamStateFarmFootballFind)

    Event Marketer

  • 2022 Ex Award: Gold winner for Best Hybrid Event Program (#TeamStateFarmFootballFind)

    Event Marketer

  • 2022 REGGIE Award - Bronze winner, age-targeted marketing (#TeamStateFarmFootballFind)

    ANA

  • 2022 REGGIE Award - Gold winner experiential marketing, virtual (#TeamStateFarmFootballFind)

    ANA

    Gold winner for experiential marketing (virtual events) #TeamStateFarmFootballFind

  • Women to Watch in Brand Marketing

    Brand Innovators

  • Top 50 CMOs of 2019

    Top Rank Marketing

    https://www-toprankblog-com.cdn.ampproject.org/c/s/www.toprankblog.com/2019/12/women-cmo-marketing-10-years/amp/

  • 50 Female CMOs Who Rock

    Top Rank Marketing - W Influencer Marketing

  • Brand Innovators Top 100 - 2019

    Brand Innovators

    Top 100 Marketers to Watch - Brand Innovators 2019

  • 2019 EX Award: Best Mobile Marketing Tour (Intel Tech Learning Lab)

    Chief Marketer

  • 2019 PRO Award: Best Campaign Targeting Millenials (Intel/HP Festivalization)

    PROMO

    Activation at Coachella

  • AdWeek 50 2018

    AdWeek

    Top 50 Marketers

  • 2018 - Ex Award: Best eSports Activation (Intel/HP Omen Challenge: PUBG Edition)

    Chief Marketer

  • 2018 ThinkLA Idea Award: Best Experiential Campaign (Festivalization)

    ThinkLA

    Coachella

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