Allison Rowe

Well...the AI content community has spoken. Messed around and started the first (and only) Midjourney podcast with none other than my guy Rory Flynn. Turnout after turnout. Support on top of support. You guys have been amazing... ...engaging with our content ...listening in on past live sessions ...helping build a community of people who want to lift each other up You all left us no choice. In other words, it's all your fault. Follow our journey with Midjourney : Fast Hours, as we get into tips, tutorials, workflows, predictions, and banter. Get early access to the first episode and the show using the links in the comments. What do you think we should dive into on future episodes? ✱ PS—I'll be giving away 3 of my Midjourney Mastery Guides for 𝗙𝗥𝗘𝗘. To qualify, all you have to do is leave us a review and subscribe. #midjourney #midjourneyv6 #aipodcast #aiimagegeneration #midjourneyai

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Thought leadership isn't just about having great ideas; it's about sharing them in the right places. Our post explores how tracking editorial calendars can position your expertise front and center in industry discussions. Stay ahead of the curve! #ExpertiseShowcase #PublicationStrategy https://buff.ly/49iF1iH

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Quality control is *key* if you’re a B2B industrial brand looking to attract customers with AI-generated content. But how do you ensure your content aligns with your brand’s voice, messaging, and strategic goals? It’s not as complicated as you might think. By following a structured process, you can create excellent content... at scale. I’ve broken it down into 5 steps: ↓

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A 10-Minute Branding Exercise It’s hard to stumble into a market with 🚫 competition. So for most of us, we need to find a way to stand out. Here’s a fun stat for you: 82% of shoppers want a consumer brand’s values to align with their own. Think this just applies to retail companies? Nope! 43% of B2B buyers are likely to repurchase with companies who provide personal and purpose-driven value. Here are 5 questions you can ask yourself to determine your power values. ❓What belief is the most important to you in life? ❓❓What about your industry do you want to change or improve? ❓❓❓ Why are you building a business? ❓❓❓❓How do you help clients get from A to B? ❓❓❓❓❓What are at least 5 values that describe your business? Like transparency, fun, innovation, equality… Armed with these answers, you can build customer experiences, messaging, and stories that feel uniquely you. You’ll also connect with loyal customers who feel the same. These days, loyalty and trust = 🤑 ✨ Follow me for more simple marketing tips ❓Need a guide to set up your own marketing strategy? Message me!

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WHAT IS A BRAND AND WHAT’S IN A NAME? THE ANSWER IS … EVERYTHING. A Brand is a name that represents the TOTAL GESTALT of an organized whole that is perceived as more than the sum of its parts. Or, as Merriam-Webster defines gestalt, “Something that is made of many parts and yet is somehow more than or different from the combination of its parts”. But Brand “differentiation” is only part of the Brand. Indeed, most brands actually have no meaningful or competitive point-of-difference beyond their price and what they promise, say, or show to consumers in their advertising. In other words, basically parity products and services making parity claims in a “sea of sameness”. Yet, there are those rare and exceptional brands, such as BMW, that reflect the TOTAL GESTALT of their brand from many different aspects. Just say “The Ultimate Driving Machine” to anyone looking for a high-performance luxury car and they will say BMW. And that’s what a Brand is … a proven NAME and identity consumers instantly recognize, with the gestalt and differentiation we’re looking for when we want the best. 😎

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🔍 Is Your Email Marketing Ready for Apple’s new AI? 🔍 Apple’s AI capabilities are primed to reshape the email marketing landscape by prioritizing emails and redefining engagement metrics. Discover how to stay ahead by leveraging personalization and high-quality content. Dive into the changes and strategies for success. 👉 Read the full article here: https://lnkd.in/e6BGT3tZ #ai #artificialintelligence #appleintelligence #emailmarketing #marketingstrategy #marketing #digitalmarketing

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Master persona development for effective asset management marketing! Use HubSpot’s tools to create dynamic personas that enhance your marketing efforts and drive better, more qualified leads to sales.🔍 🔗Read more here: https://hubs.li/Q02Cf3Mb0 #MarketingStrategy #AssetManagement #HubSpot

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A fascinating story of deeply understanding your audience and having the confidence and discipline to stick with a strategy and keep chipping away at the execution. 💡 I'm not a Dr Pepper fan, but I just may give it another try next time I get the chance, if only to give their marketing team a nod. And maybe with a side of pickles! 😎 #MarketingStrategy

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This lineup! 🤩 Just as excited to be in the audience as on stage for #MAICON24. Hope to see you there: http://www.maicon.ai/ Marketing AI Institute Creativity Squared #CreativitySquared #Helen2ODD #AI #digitaltwin #digitaltwins #responsibleai #ethicalai #genai #generativeai #virtualhumaneconomy #digitallikeness #customavatars #hyperrealisticavatars

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Episode IV Advertising is Scientific - start with a question, do some research, form a hypothesis, test that hypothesis, look at data, wash, rinse, repeat. But, when I see a well-known "influencer" write copy this horrible, I have to wonder if, just maybe, a refresher on the "salesmanship in print" basics is in order. Here's the copy: PLEASE TAKE THIS SERIOUS 📕🎯 the opportunity is massive … BIG BRANDS continue to be slow to building brand and sales in Social, @vaynermedia is trying to help but they are moving slow, this means the opportunity for all you small businesses, influencers, creators, and VCbacked DTC brands is HUGE … this new book is the blueprint to growth … // end copy When you write copy this badly, your only hope is to post 2,000,000 times a day to make up the difference in volume... Maybe its why Gary's schtick is "post your face off" - because he/his team sucks at copywriting... but that's another show. Here's your to-do list: 1. Get Scientific Advertising, read it. 2. Get the Robbert Collier Letter Book, read that. Those will give you the fundamentals for writing effective copy, producing social media content, or anything else which requires a response from the viewer/listener/reader. (please don't give me the BS about "outdated") To be continued... (image credit: Facebook Ad Library & Gary V)

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My co-founder Chris was just on the Niche Pursuits Podcast talking to Jared Bauman about how to land links and coverage on top-tier news publications They discussed ✅ The HARO transition to Connectively ↳ The strategy for Connectively now that it's pay-to-play ✅ How to stand out in a sea of AI spam pitches ↳ Why you can't just mass-send AI pitches (as a few influencers claim) ↳ How to actually use AI to help speed up the process ↳ How to incorporate data into your pitches ✅ The difference between expert commentary and digital PR ✅ The need to continuously test and adapt strategies ✅ How to create "quotable lines" ✅ The value of Brand Mentions and Authority Links

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Yes, marketers must read this book. But perhaps even more importantly, if you are a #CEO / #CFO who approves the budget or a company #director who takes their performance obligations to heart, you should read this book too - and start asking questions. Masterful from Bob Hoffman (again).

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A year after we saw marketing budget cuts, we've seen clients now having to increase their budgets, eliminating any short-term savings from a year ago. Cutting has long term risks. Why and what are they? When you cut budgets for myopic (short-term) gains, you lose market share, value and customer value. This means, and studies have shown this, you'll need to increase your marketing budget for 2-3 years after drastic cuts. Pure automation isn't the answer and adding to a MarTech or SalesTech stack can lead to increased complexity and the need to add humans to manage it, negating the intended savings. What to do? Be selective on budget cuts, look first to improve workflows, adjust ad spends, double down on defending market share and improve customer value. Marketing is strategic, sales is tactical. Marketing ROI is a longer-term play. Steady commitment leads to steady gains over time, improved customer value perception and more efficiency within the marketing team. #marketing #finance

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Sales & Marketing Alignment is a tale as old as time... The misalignment between marketing leadership (e.g., the CMO) and marketing operations (MOps) is a common issue. The terms "cost center" and "marketing team" have always seemed synonymous with one another. For a good portion of my early career, I spent time aligning sales with marketing, finding "Common Ground," "Bridging the Gap," "Connecting The Dots," or whatever other ways to describe it. I had the opportunity to share details about this with Demand Gen Report. Check it out below. ⬇ Link: https://lnkd.in/gcEJw75i #SalesAndMarketing #MarketingAlignment #SalesAndMarketingAlignment #RevOps #MOps

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📢 Marketing Directors: Have you mapped out your content marketing plans for Q3? I’ve helped marketing directors in the financial services, retail, and supply chain SaaS and technology sectors create custom content plans. ⏰ I’ll need just an hour of your time. Within 10 days, you’ll have a custom, targeted content marketing plan for Q3, complete with content outlines, repurposing opportunities, and a roadmap for execution. I've done this for several clients with solid results. You’ll get clarity, a calendar, and a full plan for your content. And the best part is that you’ll save a lot of time and hassle in the process. Interested? Email me at craigguillot@gmail.com for more information.

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I once had a new agency talk at length about how excited they were to be working with my company and then ask if I could explain exactly what we'd already told their salesperson—at detailed length—during the sales process. There’s no worse way to start out with a new customer than a lousy post-contract experience. There's no excuse. It sounds like a no-brainer that your new customer success representative would have all of the information on your company that you gave to the salesperson during the buying process. And yet! 🤦‍♀️ Here's a brief explainer of just how important a proper customer intelligence transfer is. #buyersjourney #customerjourney #customersuccess #sales

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📢 New Article Alert: Harmonising Strategies: Navigating the Intersection of B2B Marketing and Product Marketing 🚀 We are excited to share our latest article co-authored by myself and Mardien Drew, Director of Product Marketing at Today Consultancy. In this piece, we delve into practical steps for aligning B2B marketing plans with product marketing strategies to drive business success. 🌟 🔗 Read the full article here: https://lnkd.in/eUSAsHfV Key Highlights: 🔔 Ensuring Consistency and Clarity: Discover why achieving consistency and clarity is crucial for executing integrated strategies and how regular communication can foster alignment. 🔔Customer-Centric Planning: Learn how a customer-centric approach can enhance satisfaction, loyalty, and long-term success. 🔔Effective Communication and Handovers: Understand the importance of smooth transitions between departments and the role of centralised communication platforms. 🔔Features vs. Benefits: See why focusing on benefits over features can better resonate with customers and align your marketing strategies. 🔔Leadership and Governance: Recognise the critical role of leadership in supporting cohesive marketing efforts and leading by example with up-to-date materials. Don't miss out on these valuable insights that can help your organisation maximise value delivery and drive growth. 📈 #MarketingStrategy #ProductMarketing #B2BMarketing #Leadership #CustomerCentric #BusinessGrowth #ValueChain #TeamAlignment R.R Marketing #SuccessStartsWithGreatCommunication #Communication

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Did you know that only 50% of the nonprofit pros we surveyed are actually using generative AI in their day to day? Considering how many chats I have open in ChatGPT and Gemini – virtual lists and conversations about everything I'm doing or thinking, personally or professionally – I'm just shocked at that number. After talking to a lot of folks, I'm convinced that the problem is one of user error. Most have tried, and failed, to understand the value because they just don't know how to write successful prompts. Because of this, they don't know when or how it might be useful, ever. "The writing sucks." or "It's inaccurate." are common objections. Both are true if you don't know how to write the prompts you need to get better results. ✨ I'm speaking at AFP Florida's Planet Philanthropy conference on June 3 about how to use generative AI in your nonprofit marketing and fundraising, and I'd love to see you there. I promise you'll leave with a better understanding of generative AI and ... just maybe ... a permanently open tab in your browser like mine. https://lnkd.in/eEdr5Ypx

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