Alex Silverman

Charlotte, North Carolina, United States Contact Info
2K followers 500+ connections

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I am an experienced journalist (and former corporate communications professional) who has…

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  • Sports Business Journal

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  • Alpha Epsilon Pi Fraternity

    Rock-A-Thon Public Relations Chairman

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    As PR chairman, I played a major role in raising $123,000 for the American Cancer Society through the chapter's 2013 Rock-A-Thon, the largest single-chapter Greek philanthropy event in the nation. Using social media marketing, as well as traditional public relations techniques, I developed a comprehensive publicity campaign in order to raise awareness of Rock-A-Thon, create a positive brand image and solicit donations. The online donation total of $10,000 was more than double what was raised…

    As PR chairman, I played a major role in raising $123,000 for the American Cancer Society through the chapter's 2013 Rock-A-Thon, the largest single-chapter Greek philanthropy event in the nation. Using social media marketing, as well as traditional public relations techniques, I developed a comprehensive publicity campaign in order to raise awareness of Rock-A-Thon, create a positive brand image and solicit donations. The online donation total of $10,000 was more than double what was raised in the previous Rock-A-Thon.

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