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Where do you source inspiration for your next ad? If you're not learning from your competitors, you're ignoring a valuable resource. Brands spend…
Where do you source inspiration for your next ad? If you're not learning from your competitors, you're ignoring a valuable resource. Brands spend…
Posted by Alex Song
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Most DTC brands rely on paid social for customer acquisition. But they're missing out on low-hanging fruit. And it all comes back to data: ➝ Data…
Most DTC brands rely on paid social for customer acquisition. But they're missing out on low-hanging fruit. And it all comes back to data: ➝ Data…
Posted by Alex Song
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Explore more posts
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Garnet S. Heraman
One of my proudest moments as an investor occurred today as Alaffia Health announced its series A because it shows how the Aperture® Venture Capital vision of multi-level, multi-generational #impactinvesting is succeeding in the marketplace. Here’s the model in its most basic form : ✅As diverse fund managers with meaningful capital to allocate, we are changing the VC landscape every day just by doing our day jobs. ✅As Black/Brown investors with ~40 years experience collectively, Aperture GPs have access to talent /excellence that others do not, so our portfolio *organically* is more inclusive by race, gender and geography even while optimizing for financial outcomes (all about the alpha). ✅Our most successful portco’s are using financial #innovation to solve market problems that impact underrepresented demographics and underserved communities. Alaffia Health is a shining example of the impact portion of our overall fund thesis, and we couldn’t be prouder of TJ Ademiluyi and Adun Akanni, MPH, PMP - the dynamic brother-sister founder duo whose vision we have steadfastly supported on their journey. Congratulations to TJ and Adun from William Crowder and myself, as well as the whole Aperture team- Marjorie King Philip McKenzie Yves Louis-Jacques Tanvi Lal Michelle Dhansinghani Lisha Bell Katie Kelly Amy Chung Cindy Chong, CFA Brian Fernandes-Halloran Monroe France Jayden Pantel Darren Herman Evan Wladis Neal Triplett Thomas Scriven Peter Ammon Irina Bit-Babik Tim Milanich Rob Rahbari
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Drew Sanocki
Got a fundraising sea story for you . . . I've known Andrew Bialecki and Ed Hallen, Klaviyo co-founders, for >10 years. They personally helped me back when Klaviyo had ~10 employees. I was running marketing at a turnaround in Boston (Karmaloop--it had gone bankrupt). Klaviyo was a few doors down on Boylston street. Or Newbury. I can't quite remember. Our turnaround marketing team was FRUSTRATED. Karmaloop's email program was on some legacy platform (I won't mention it. . . we shouldn't speak ill of the dead). We couldn't do any of the lifecycle marketing we wanted to do . . . . . . and lifecycle marketing was critical to our turnaround thesis. It was the only way we were going to make it work. So after a particularly frustrating time trying to get a triggered email send to work, I threw up my hands, announced "I'm going next door," walked over to Klaviyo, and knocked on the door. Ed answered. Andrew waved--he was coding. "Hey, can your team help me migrate this beast onto your platform and make it sing? Like, this week?" Andrew and Ed bent over backwards for me and helped me get Karmaloop's 5M emails migrated and humming. It's not a stretch to say the turnaround (and the next ones) could only happen because of Klaviyo. I've stayed in touch with them ever since. They've given Michael Epstein and me advice over the years, been in our corner, and been a part of PostPilot journey. (PostPilot's original thesis was simple: "Klaviyo for direct mail." Now, it feels like the story's come full circle, because Andrew and Ed just invested in PostPilot's Series A. Like so many other things in my career, it all started with a turnaround.
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Benjamin Gordon
Who will be the next supply chain consolidator? From 2011 to 2021, XPO scaled up from $70M to $20B, fueled by a combination of organic growth and 18 acquisitions. The model was extremely successful. But the supply chain ecosystem remains extremely fragmented. There is plenty of room for new consolidators to emerge as winners. In the food supply chain software arena, one emerging acquiror is GrubMarket Inc. They have built a network model to help food suppliers automate their relationships with their customers. GrubMarket has acquired over 100 companies to date. They are expecting to exceed $2B in annualized revenue. And they just announced their latest purchase: Butter 🧈, a SaaS platform to automate food distribution. Kudos to Mike Xu, Winston C., and all involved! #logistics #supplychain #consolidation https://lnkd.in/emY4wpsy
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Mark Suster
Amongst the most successful VCs in consumer in the past decade has been Kirsten Green at Forerunner So I asked her all about how startups can navigate the 70% reduction in consumer investing & why now might be the best time for VCs to look harder at the category. I loved this discussion. I always learn something from Kirsten. Click below to watch / listen https://lnkd.in/g3kiMPD5
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Adriel Bercow
Exciting news from Monica Chopra, Jeffrey De Flavio, MD, Samantha Adelberg, and the rest of the Auxa Health team as they officially announce their $5.2M Seed round. The team's deep industry expertise and drive for change have led them to solve critical infrastructural friction to providing quality healthcare and adoption of value-based care. Auxa's AI benefit navigation platform is simplifying the complexities of healthcare by streamlining all of the fragmented and siloed data and information to make it actionable in real-time for healthcare organizations. For the 70% of Americans who aren't getting access to the health and social care benefits they deserve, Auxa's solution will be pivotal in enabling equitable care. We're thrilled to partner with co-investors Zeal Capital Partners, AlleyCorp, Laconia, and Chaac Ventures on this journey and look to share many more milestones ahead. Cc K50 Ventures, Ryan Bloomer, Daniel Vásquez, Nick Talwar, Stefanie Ng https://lnkd.in/dPDY7-Db
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Stephen Hays
🚀DEMO DAY is coming soon! Want to come see what our founders are working on?🎉 Cohort 10 of the What If Fellowship is coming to an end May 17th! We will be showcasing 21 #digitalhealth startups at the earliest stages during demo day! We would love for you to attend. If you'd like to receive an invite, just fill out the typeform below. Who should attend❓ 1) Investors - those looking to invest in healthcare startups 2) Strategic partners / advisors - those who want to advise, help, or partner with digital health startups Demo Day will take place on May 17th at Noon ET remotely via Zoom webinar. We have limited spots, so please sign-up soon if you want to see what our #founders have been working on for the last 2 months! Attendees will see 21 healthcare #startups pitch for 3 minutes each and answer a few investor questions live in front of our audience. This is a great chance to find investment opportunities, and learn more about what the earliest of companies in our space are working on. This is about more than money - some of our founders need advice, advisors, Board members, co-founders and more. So come look for your opportunity to get plugged into the mental health hashtag #startup ecosystem with one of these early stage companies. One thing to point out - we highly encourage investors to attend, and pursue investing directly in these companies. We will NOT stand in the way nor require anyone to invest through What If Ventures to get access to any of these companies. So, please don't feel like we're trying to recruit you to give us money! Sign-up to attend demo day: https://lnkd.in/gEFt5YrY
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Nick Moran
The healthcare landscape is rapidly evolving, driven by advancements in technology and a deeper understanding of patient care. I had the pleasure of speaking with Ambar Bhattacharyya, Co-Managing Partner at Maverick Ventures, on the latest episode of The Full Ratchet. Ambar has partnered with numerous billion-dollar companies like hims & hers, Cityblock Health, Devoted Health, and ConcertAI. His unique journey from rural America to becoming a prominent figure in venture capital offers invaluable insights into the future of healthcare and technology. We discuss his investment strategy at Maverick Ventures, the megatrends shaping healthcare, the impact of AI on the industry, and the importance of integrated care. Ambar also shares his thoughts on the challenges and opportunities in healthcare investment, offering a comprehensive view of what lies ahead. Check out TFR Episode 438 to catch our conversation. You'll be glad you listened.
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Barry Hillier
🌟 Join one of our eQuo Founder Circles! 🌟 Are you a CPG founder or part of the ecosystem looking for mentorship, support, advice, and networking? Apply now to be a part of our exclusive eQuo Founder Circles at https://lnkd.in/gsrTTGPw It's free to join. What is an eQuo Founder Circle? An eQuo Founder Circle is a dedicated group of 10 complementary companies paired together to foster peer-to-peer support among CPG founders and industry professionals (eQuopreneurs). These circles create small groups that encourage accountability, networking, and resource sharing, helping you navigate the complexities of the CPG industry effectively. How Does it Work? Micro Groups: Each circle comprises 10 members in the #CPG community, forming intimate micro-groups to ensure meaningful interactions. Groups are formed based on complementary skills, interests, and goals, ensuring a well-rounded discussion environment. Weekly Meetings: Each group schedules regular meetings to suit all members, which can be conducted in various formats, such as in-person, webinar, or video call. Meetings follow a structured agenda, including personal check-ins, weekly updates, open forums for questions, topic discussions, and support sessions. Community Engagement: Community interactions are facilitated through a dedicated forum, where members can ask questions, share advice, and network beyond their micro group. Open office hours are available twice weekly, offering additional opportunities for drop-in Q&A, peer feedback, and expert talks. Resource Sharing: Leverage shared knowledge, from industry insights and trends to sustainable practices and e-commerce strategies. Engage in collaborative projects, find suppliers and vendors, and stay updated on regulatory changes and compliance. Why Should You Apply? Peer Support: Connect with other CPG founders and professionals who understand your challenges and can offer valuable insights. Mentorship Opportunities: Gain and provide mentorship, sharing knowledge and experiences to help each other grow. Networking: Build a robust network within the CPG ecosystem, opening doors to new opportunities and collaborations. Continuous Learning: Stay informed about the CPG industry's latest market trends, innovations, and best practices. Collaborative Environment: Work together to overcome obstacles, brainstorm solutions, and achieve shared success. At eQuo, we are committed to creating a supportive, collaborative environment that fosters growth and innovation. Our Founder Circles are designed to empower you with the connections and resources needed to thrive in the CPG industry. Don't miss this chance to join a vibrant community dedicated to empowering CPG entrepreneurs. 🔗 Apply Here: https://lnkd.in/gsrTTGPw Please share and tag anyone who might benefit. #eQuoFounders #CPGCommunity #Mentorship #Networking #Entrepreneurship #JoinUs #CPGIndustry #SupportNetwork
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David Van Sickle
According to the latest report from Rock Health, digital health funding in Q1 2024 totaled $2.7B across 133 deals, with an average deal size of $20.6M. It doesn’t break out device-related investments, but most medtech founders I meet these days are being forced to chase tiny rounds made up of endless little checks, consuming valuable energy and slowing their progress. The benign neglect of this next generation of diagnostic and therapeutic devices is counterproductive and surprising. Given the crowded virtual care market, for example, I’d expect more such companies would be exploring medtech partnerships, investments or acquisitions that'd enable them to back integrate into delivering sharper, and more differentiated, care and treatment. This is exactly what Maverix Medical is doing from the other direction: Reshaping the entire spectrum of lung cancer care by integrating more advanced + effective approaches to screening and diagnosis, treatment and therapeutics, and even palliative care…And putting it all to work through an innovative provider network. One notable investor exception is Y Combinator partner Surbhi Sarna who’s been backing great teams like Selera Medical (YC W24) doing foundational work on ambitious medical devices. Without more support from investors like her, we’re going to increasingly find ourselves stuck with the incremental portfolio improvements from the incumbents, and that’s just not nearly enough.
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Claudia Laurie
It’s one thing to go to events in DTC and e-comm, it’s another to fully take advantage of them. Here are my two main takeaways from the conversations I had at Shoptalk in Vegas: 1) Meeting/chatting in person is key to deepening relationships. I had the opportunity to meet customers, partners, and even Prive team members for the first time in person while at the event. Chatting in person helped us bond and understand each other better, which holds a lot of value. It was also cool to see that even in a very competitive market, people are still genuinely kind and friendly. It might seem from the outside that competitors should dislike each other, but I saw first-hand at ShopTalk that we’re all in this together and can still be kind to one another in the process. 2. Strong partnerships are something more brands are looking for. When talking with brand founders, the one big thing a lot of them mentioned was the desire for a strong partnership with every company they work with. Many people shared that they were left unsupported with tools/tech after buying them — this underscored the value of our approach at Prive. We prioritize a partnership mentality, offering whatever help our customers need post-onboarding. For a lot of brands and industry leaders, the emphasis is on the quality of partnership, not just the product features. Overall, ShopTalk was a blast and it was great getting to chat with every single one of you. If you were there — do you feel a similar way?
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Michael Sidgmore
His career started when someone said to him, “well, have you thought about venture capital? We don’t think that you’d be any good at it.” The rest is history. Today’s Alt Goes Mainstream episode features one of the legends of the venture capital industry. Peter Barris joined New Enterprise Associates (NEA) in 1992 after a storied operating career as President and COO at Legent Corporation and an executive at GE Information Services. He served as Managing General Partner and Chairman of NEA from 1999 to March 2024. Under Peter's leadership, NEA saw tremendous success, growing into one of the world's largest venture capital firms and raising the largest-ever venture capital fund a number of times. Today, NEA's AUM stands over $25B. Peter was responsible for investing in a number of foundational and industry-transforming technology companies, including Salesforce, UUNET, Groupon, WebMD, Workday, CareerBuilder, Tempus AI, and more. We had a fascinating discussion about the early days of venture capital and how the industry has evolved. We covered: * The inside story of how almost every other Partner said no but Peter's investment turned out to be a 75x return. * What's the “best characteristic and the death characteristic” of an entrepreneur? * In today's hypercompetitive market do VCs have enough time to make good decisions? * Why the world of venture capital is about influence. * What does it mean to earn an entrepreneur’s trust as a VC? * Why VCs with operating backgrounds can bring unique value to startups. * How NEA came up with the term "Venture Growth Equity." * How can a VC tell that a founder is good at experimentation and that they have the good judgment? * Why specialization and domain expertise are prerequisites in today’s venture industry. Thanks to Ultimus Fund Solutions for sponsoring this episode of the Alt Goes Mainstream podcast. Thanks Peter for coming on the show. It was an honor and a pleasure to hear your views on the evolution of an industry and for you to share your wisdom and experiences. https://lnkd.in/eEJGEFWe
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Nick Edwards
The sports venture ecosystem is booming! New startups, huge growth verticals and emerging leagues. Knowing how to navigate it all takes a tremendous amount of first had experience and industry knowledge. Why it's important is because founder and investors want to know where to look for deals, capital availability and outsized returns. We have really carved out a unique swim lane at Champion Venture Partners. -We don't do startups. We invest in growth stage companies, post product market fit and ready to scale. -If you can't have some control in the outcome then you are just gambling. This is exactly why (just like other huge firms deploy KPMG or similar) we deploy a Sports Mgmt Co, lead by Kyle Auffray, to jump into the fray and add value, -We bring on the best talent in the industry that these companies couldn't normally afford. -We let retail investors play right alongside the big hitters in sports deals they only dream they could play in -Liquidity points that are unheard of in this space and a secondaries trading platform We know how to navigate it all and do a damn good job being experts in our industry. So if you are a growth stage founder, jump in here: https://lnkd.in/gQ-3DhQ9 If you are an investor want to know where to look, just reach out!
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Oxana Raim
Venture capital backing Celebrity-Led DTC Brands In the world of VC, celebrity-led DTC brands stand out as one of the most resilient and promising verticals. Despite economic downturns, this sector continues to demonstrate impressive M&A activity and compelling success stories. Take, for instance, Jessica Alba's The Honest Company, which soared in value to $1 billion before going public, or Rihanna's Fenty Beauty by Rihanna, which quickly reached a valuation of approximately $3 billion due to its unique market positioning and inclusive product line. Similarly, Kylie Jenner's Kylie Cosmetics, LLC was valued at nearly $1.2 billion at the time of partial acquisition by Coty Inc. These examples underscore the potential that celebrity-led brands have to disrupt traditional markets and create significant value for investors. The key lies in leveraging the unique influence and reach of celebrities, combined with savvy marketing and a strong product-market fit. Right now ICLUB Global offers a unique opportunity to invest in a celebrity-led Consumer Product with outstanding business performance and great team of enterpreneurs backing it! Write "DTC" in the comments and I will share this exclusive opportunity with you in DM.
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Andy Mychkovsky
Someone broke down the estimated costs of a $15 Sweetgreen salad. We need these cost graphics for digital health to help future founders. Especially for tech enabled cos, the greatest cost is labor. Much of the "value created" is in curation and matching, which means the gross margins are reliant on labor arbitrage. Pay someone $X, but get paid $X+Y% per visit. The challenge with healthcare is that you often have to pick one of two business models: 1. specialized, low volume, high cost, low gross margin % 2. generalized, high volume, low cost, high gross margin % I'd argue founders should focus on gross dollars over the lifetime of the customer (like Jeff Bezos said) instead of gross margin %'s, but we'll leave that for another time. The challenge is that many tech enabled digital health cos have high cost of goods sold (labor) and moderately high product, design, and engineering budgets. We must build differentiated solutions for patients, clinicians, and clients to be out incumbents, however, we're realizing that companies are ultimately valued on the discounted value of future cash flows. And the high SG&A costs at most organizations might be inbalanced to the unit economics of the business. I'm not sure the math pencils out for everyone unfortunately. But I'm just a guy on the internet, would love to hear the thoughts from those smarter than I (you!). Comment below. --- p.s. I have no idea the accuracy of the graphic and not an investor in Sweetgreen. Cheers. Credit: David Crowther
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Omar El-Ayat
In this essay, we analyze this history of vSaaS exit performance to begin answering a critical question the macro numbers gloss over: using outcomes as a guidepost, what factors drive vertical startup success? As we share below, there is a strong quantitive case that the answer lies in the makeup of founding teams. At Euclid, we have found repeated success with a founder type we call the “Industry Insider.” These are domain experts with deep connectivity to their field, usually from industry roles or sector-specific experience from past startups. While many early-stage VC funds highlight the importance of founder-market fit, we saw little to no data-driven exploration of ideal founder profiles in vertical software. This led us to dive into the numbers to stress test our thesis—anecdotally informed to date—that founders with an Industry Insiders profile have a measurable advantage in achieving winning vertical software outcomes.
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Dan Levitan
Today, Two Chairs announces $72M of new funding to continue building a world where everyone has access to exceptional mental health care. Since late 2017, when Maveron led the Two Chairs Series A, the need for mental health services has grown considerably as our society has become lonelier and more isolated than ever. At the same time, our culture’s willingness to openly acknowledge these challenges is greater than ever. Sadly, the rapid growth of Two Chairs affirms the fact that our society is in desperate need of better mental health support. Two Chairs has built a business that believes clinical quality is the defining characteristic of success. Alex Katz has always emphasized the paramountcy of measurement-based clinical outcomes, which the team works tirelessly to achieve. In the process, Two Chairs has illustrated that embracing the ‘move fast and break things’ mentality doesn’t always work. Instead, Two Chairs opted for a different approach: they went slow to go fast. They built a proprietary algorithm that matches patients with the perfect therapist at the onset and hired a team of W2 clinicians oriented toward providing the highest quality care available. Even as the Two Chairs team has grown, their culture has remained small. This has enabled more intimate relationships within the team and between clients and clinicians. Reflecting on this milestone brings me back to the founding of Maveron and the values we hold dear. In 1998, my friend Howard Schultz and I founded Maveron to help entrepreneurs build companies that improve the lives of everyday people—their employees and their customers. There is perhaps no better example of this than Two Chairs. *** Thank you to TechCrunch's Marina Temkin, CFA for the great write-up. https://tcrn.ch/4aMt7yG
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Kasey (Lundquist) Reiter
I'm so pleased to share the full report of the impact initiative we partnered with portfolio company Origin on - a first-of-its-kind study on the prevalence of pelvic floor problems amongst women ages 18-59. Female health has historically been underserved and under-researched - and when it comes to pelvic floor health, we know very little. This study will start a broader conversation and pull pelvic health issues out of the shadows - ultimately driving more research and accelerating payer coverage. A few stats that showcase the severity of pelvic floor health issues: 🛑 Pelvic health symptoms impacted 8 in 10 women within the past year. 🛑 83% report at least one pelvic health symptom in the past year (75% report two or more) 🛑 Millennial women are even more likely to report a host of symptoms than Gen X 🛑 64% say symptoms negatively impact their lives, yet 96% have not received a related health diagnosis Please share the report with your network to keep this conversation going! https://lnkd.in/g_wmJ64x #origin #pelvichealth #womenshealth #research
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Miguel Armaza
I sat down with Rebecca Lynn, Co-Founder of Canvas Ventures, an early-stage VC fund with almost $900 Million AUM. She's a 25-year fintech veteran and 5x Forbes Midas list honoree. In this Fintech Leaders episode, we discuss: - Data-driven marketing and go-to-market strategies - How startups should think about preparing for M&A opportunities - What great entrepreneurs have in common - The areas of fintech where AI is making an actual difference - Challenges of building a VC fund from scratch … and a lot more!
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Mason Reiner
Another large funding round in the virtual behavioral health space. It's interesting to note Talkiatry's focus on a physician-centric care model with W-2 providers, as opposed to most of the other players who are delivering care with 1099 mid-level therapists. However, it's still not clear to me how they are measuring care quality and outcomes, which is the foundation of true value-based care.
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Evan Poncelet
My amazing cousin, Cleven Ticeson (https://lnkd.in/gWis4xX6) , a 14 time Emmy award winning producer for KCTS9 in Seattle, is a hero of mine. I grew up watching the educational shows like Bill Nye and the performing arts they would showcase. He was following the work I have been doing de-siloing the Black professional class working in venture scale entrepreneurship in the Pacific Northwest and composed a news reel covering Dreamward Group that moved me not only because he is my hyper-talented and dear cousin but because it voiced and gave me the perspective of the decades that what we’re building has been missing from the mass culture and my culture. Lewis Rudd once told me that the hardest target to hit is an invisible one and my dear cousin hit me right in the heart by speaking in his video about the unseen, but nonetheless felt, absence of inclusive capitalization of startups. Felt by the generation of Black people that watched the tech industry grow not only painting Black technologists and Black founders out of the heroic saga of tech, but Black funders as well. I am so glad that Dreamward Group is able to paint the target and make it visible through our work. Venture Capital, the financial backing of the tech industry, just like tech itself, had an evolution with foundational moments in the 70s on Sand Hill Road in Silicon Valley yet it’s mechanics, drama, and operation are largely unknown to the public that isn’t working in tech entrepreneurship. It’s trajectory and heights of accomplishment with Andreessen Horowitz and Madrona Ventures are parallel and analogous to Google and Amazon…But only the later two brands are household names to people outside of the industry. The world knows the story of Black people being excluded from Tech, It knows the story of Black people being excluded from executive leadership. It experienced the Obama administration and the depravity of the Trump backlash and had to ask itself why it had actively or passively participated in writing off Black professionals. Some of the world hears of Black founders getting less than 2% of invested capital, but even on hearing that, they don’t know the story of Black people being excluded from the role of deciding which startups get funded using a yet third party’s (often their own government’s) money…That is the story of Venture Capital today, and that’s what Dreamward is changing for the future.
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