Mountain View, California, United States
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Articles by Alberto
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Don’t sleep on Alberto Savoia! His book “The Right It” is an essential text for innovators. My biggest takeaway was “perfect execution cannot…
Don’t sleep on Alberto Savoia! His book “The Right It” is an essential text for innovators. My biggest takeaway was “perfect execution cannot…
Liked by Alberto Savoia
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What do I TEACH when I can teach ONLY ONE THING? Today I will be coaching FOUR TEAMS of STANFORD ENTREPRENEURS. I HAVE ONLY ONE PRECIOUS HOUR to…
What do I TEACH when I can teach ONLY ONE THING? Today I will be coaching FOUR TEAMS of STANFORD ENTREPRENEURS. I HAVE ONLY ONE PRECIOUS HOUR to…
Shared by Alberto Savoia
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"Fall in love with the problem and flirt with the idea.” This quote by Alberto Savoia resonated deeply with me and has always been a guiding…
"Fall in love with the problem and flirt with the idea.” This quote by Alberto Savoia resonated deeply with me and has always been a guiding…
Liked by Alberto Savoia
Experience & Education
Publications
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Pretotype It – Make sure you are building the right 'it' before you build 'it' right.
Alberto Savoia
The Law of Failure states:
X% of all new Y will fail
Where X% is a disheartening large percentage (say, 80-90% or more) and Y is some new thing (an app, a company, a restaurant, a novel, a non-profit organization, a genetically modified artichoke, etc.)
You've probably heard variations on the Law of Failure many times:
90% of all mobile apps don’t make any money
4 start-ups out of 5 lose money for the investors
73% of new restaurants close within one…The Law of Failure states:
X% of all new Y will fail
Where X% is a disheartening large percentage (say, 80-90% or more) and Y is some new thing (an app, a company, a restaurant, a novel, a non-profit organization, a genetically modified artichoke, etc.)
You've probably heard variations on the Law of Failure many times:
90% of all mobile apps don’t make any money
4 start-ups out of 5 lose money for the investors
73% of new restaurants close within one year
...
Most new products, services, companies, book, etc., do not succeed; primarily because they are not the right 'it' – and there's not much that you can do about such lost causes.
Pretotyping does not improve the odds of failure, nor does it help you avoid failure. Heck, it doesn't even try. Quite the contrary, pretotyping seeks failure and uses the Law of Failure to its advantage – the same way good accountants use tax laws and Lady Gaga uses paparazzi.
"Pretotype It" is a free 70 page book(let) that introduces the core concept and practices of pretotyping. -
Entrepreneurial Innovation at Google
IEEE Computer
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Italian
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