Alberto Savoia

Mountain View, California, United States Contact Info
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About

Lecturer and Innovation Consultant at Stanford University (d.School and Stanford…

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Experience & Education

  • Pretotype Labs LLC

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Publications

  • The Right It

    HarperCollins

  • Pretotype It – Make sure you are building the right 'it' before you build 'it' right.

    Alberto Savoia

    The Law of Failure states:

    X% of all new Y will fail

    Where X% is a disheartening large percentage (say, 80-90% or more) and Y is some new thing (an app, a company, a restaurant, a novel, a non-profit organization, a genetically modified artichoke, etc.)

    You've probably heard variations on the Law of Failure many times:
    90% of all mobile apps don’t make any money
    4 start-ups out of 5 lose money for the investors
    73% of new restaurants close within one…

    The Law of Failure states:

    X% of all new Y will fail

    Where X% is a disheartening large percentage (say, 80-90% or more) and Y is some new thing (an app, a company, a restaurant, a novel, a non-profit organization, a genetically modified artichoke, etc.)

    You've probably heard variations on the Law of Failure many times:
    90% of all mobile apps don’t make any money
    4 start-ups out of 5 lose money for the investors
    73% of new restaurants close within one year
    ...
    Most new products, services, companies, book, etc., do not succeed; primarily because they are not the right 'it' – and there's not much that you can do about such lost causes.

    Pretotyping does not improve the odds of failure, nor does it help you avoid failure. Heck, it doesn't even try. Quite the contrary, pretotyping seeks failure and uses the Law of Failure to its advantage – the same way good accountants use tax laws and Lady Gaga uses paparazzi.

    "Pretotype It" is a free 70 page book(let) that introduces the core concept and practices of pretotyping.

    See publication
  • Entrepreneurial Innovation at Google

    IEEE Computer

    How Google fosters, manages and rewards innovation.

    Other authors
    • Patrick Copeland
    See publication

Languages

  • Italian

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