Albert Guffanti

New York City Metropolitan Area Contact Info
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At Softtek, leadership and sales management converge to drive results in the consumer…

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Experience & Education

  • Softtek

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Publications

  • The New Experience Imperative

    CGT Magazine

    How well is your company positioned to capitalize on new opportunities in consumer marketing?

    It’s a new world full of new consumers that need and want to be served in new and different ways. Success - and sustainable competitive advantage - will be achieved by developing both a high degree of consumer intimacy and the ability to respond when, where and how consumers want. CGT’s publisher sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP to discuss…

    How well is your company positioned to capitalize on new opportunities in consumer marketing?

    It’s a new world full of new consumers that need and want to be served in new and different ways. Success - and sustainable competitive advantage - will be achieved by developing both a high degree of consumer intimacy and the ability to respond when, where and how consumers want. CGT’s publisher sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP to discuss this new landscape of opportunity for today’s CP marketers.

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  • The Future Consumer

    Consumer Goods Technology Magazine

    If there's one thing that consumer goods (CG) companies can bet on, it's the fact that today's consumers are changing fast - in number, in needs and in the ways in which they communicate. Here, Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and the realistic recommendations for turning him or her into your brand advocate.

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