“I worked closely with Aland under several titles at Pocket Gems. His thought leadership and creative vision pushed forward the company and marketing organization to a higher standard. He is strategic, creative, and fun to work with. As a leader, he is not afraid to challenge the status quo, and is effective at collaborating cross-functionality to achieve results. I would not hesitate to work with Aland again or recommend him.”
Activity
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Happy #NationalInternDay to our incredible Second Dinner interns. We just had the full crew out for Intern Week at our Irvine HQ. Keep an eye out…
Happy #NationalInternDay to our incredible Second Dinner interns. We just had the full crew out for Intern Week at our Irvine HQ. Keep an eye out…
Liked by Aland Failde
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I am so honored to have met such an amazing group of student assistants being on this trip! I will never forget this expirence! #EsriUC2024 #EsriYPN
I am so honored to have met such an amazing group of student assistants being on this trip! I will never forget this expirence! #EsriUC2024 #EsriYPN
Liked by Aland Failde
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On my bday, this past July 8, marks 25 yrs since I started in the game industry! I guess time does fly when you're having fun. Grateful for something…
On my bday, this past July 8, marks 25 yrs since I started in the game industry! I guess time does fly when you're having fun. Grateful for something…
Liked by Aland Failde
Experience & Education
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Second Dinner
View Aland’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Speaker - Content Cards & Community
Braze
- 1 month
Science and Technology
Presented at Braze Forge CRM Conference on the ‘Be an Expert’ track. Shared strategies on how to use personalization tech to empower content creators and community.
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Gaming Panel Participant - HBS Media, Entertainment, and Sports Conference
Harvard Business School
- 1 month
Education
Participated on a games industry panel at the Harvard Business School Media, Entertainment, and Sports Conference in 2023
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Judge
NYX Game Awards
- 1 month
The NYX Awards recognizes and celebrates the creative and technical brilliance in the ever-expansive gaming industry. I was invited to help judge entrants for a 2nd time.
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Judge
NYX Game Awards
- less than a year
The NYX Awards recognizes and celebrates the creative and technical brilliance in the ever-expansive gaming industry.
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Juror
The Clio Awards
- less than a year
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.
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Volunteer
Inland Empire United Way
- 2 years 1 month
Environment
One Saturday morning out of every month I volunteered at a local non-profit nature preservation center in the town where I grew up.
Publications
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GDC 2019 Lecture - 25 Years of Building Community
Game Developer Conference 2019
See publicationGDC 2019 lecture about Community + Influencer Marketing; Michelle Sutterfield was the co-speaker.
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Milkshakes and Surviving the Social Gaming Bubble
Industry Gamers
See publicationMy 2nd attempt at article writing, originally published by IndustryGamers.com... Brief article sharing thoughts on what it'll take to survive the social gaming bubble.
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What the Video Game Industry can learn from the Death of Glam Metal
Gamasutra
See publicationAn article about the video game industry, written while I was still in grad school. This was my first attempt at article writing and I was very fortunate that the editors at Gamasutra liked it enough to publish it... While I clearly won't be winning a Pulitzer, I had a ton of fun trying something new and writing about topics I'm passionate about.
Projects
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Holiday Paw Shuffle
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See projectBranded flash game I produced in 2006 for a Holiday Promotion between Yahoo! Games and Del Monte Foods targeting the female social\casual gamer.
The consumer insight(s) that led to this deal were a combination of the female social gamer's affinity for puzzle games and the universal truth that no one can resist cute puppies.
Resulted in 500k Unique Users, majority Women 25-54 (these numbers are pre-Facebook platform, which launched in 2007).
Quick search turned up this…Branded flash game I produced in 2006 for a Holiday Promotion between Yahoo! Games and Del Monte Foods targeting the female social\casual gamer.
The consumer insight(s) that led to this deal were a combination of the female social gamer's affinity for puzzle games and the universal truth that no one can resist cute puppies.
Resulted in 500k Unique Users, majority Women 25-54 (these numbers are pre-Facebook platform, which launched in 2007).
Quick search turned up this "Pet Forum" discussion from 2006: penny.myfreeforum.org/viewcardtopic.php?t=1919 -
Kids' WB! Creative Reel
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See projectThis is my marketing reel from when I was part of a training/development program at Warner Bros. (as you can see, it's a few years old now). All of these television spots ran on the Kids' WB! Broadcast Television Network (which was at the time a part of The WB) during the 2004 or 2005 season.
The AfterToons pieces were part of a team submission that won two PROMAX Awards in 2006 - Daypart Packaging Promotion Kids’ WB! -Gold and Silver
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
Recommendations received
10 people have recommended Aland
Join now to viewMore activity by Aland
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Dominating the Match3 male audience with Xzibit & UA tricks! Stabilizing at 🤑 $40k/day IAP revenue! Space Ape Games doing great job with Chrome…
Dominating the Match3 male audience with Xzibit & UA tricks! Stabilizing at 🤑 $40k/day IAP revenue! Space Ape Games doing great job with Chrome…
Liked by Aland Failde
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