Adina (she/her) Sterling

🔍 New Research Alert! 🌟 My latest study with Ronald Tsang, Vicki Eveland and Tammy Crutchfield is published in the Journal of Retailing and Consumer Services. Our work explores how shared values influence consumer relationships differently along the product-service continuum. 📊 Utilizing PLS-SEM, we examine how CSP impacts customer loyalty and trust across three distinct sectors: footwear, fast-food, and tax services. The findings challenge the "one-size-fits-all" approach to corporate social responsibility (CSR) and highlight the critical role of aligning corporate actions with consumer values. 👥 Perfect for marketers, CSR professionals, and academics interested in the nuanced effects of social performance on consumer behavior. 🔗 https://lnkd.in/ef8ND3pQ 📢 Join the conversation and share your insights on how shared values shape corporate-consumer relationships in your industry! #CorporateSocialResponsibility #ConsumerBehavior #MarketingResearch #PLSSEM #Retailing #JournalofRetailingandConsumerServices

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Check out my latest blog post, "Enhancing Brand Reputation: The Expanded PESO Model with E-E-A-T Integration," where I share insights on integrating E-E-A-T into Paid, Earned, Shared, and Owned media strategies to boost your brand's credibility and trust.

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Happy to see our piece in the Journal of Management Inquiry officially out and, at least for now, in open access. Honing the Craft of Qualitative Data Collection in Extreme Contexts Payal Sharma, Ph.D., Madeline Toubiana, Kisha Lashley, Felipe Massa, Kristie Rogers and Trish Ruebottom Vol. 33(2) 99–114 DOI: 10.1177/10564926231194271 https://lnkd.in/emT7gSgJ Over the past several years, there has been ongoing dialog within our academic journals and the profession regarding the value of examining extreme, unconventional, or unsettling contexts in management research. These conversations have highlighted that perhaps more than ever, we as a society are facing unprecedented grand and perplexing challenges, and conducting research in unconventional or extreme settings can reveal complex dynamics or relationships that we may not understand otherwise. Less discussed, however, are methodological considerations for conducting research in unique contexts. As such, we aim to extend the explicit discussion of effective strategies for scholars who consider the perspectives and workplace realities of unusual or unconventional populations. We bring together a collection of reflective essays rooted in the authors' experiences of collecting data from extreme contexts or unusual samples. We highlight how these rich experiences in the field required the authors to modify or extend methodological conventions with the goal of guiding scholars pursuing research in similarly unconventional contexts. Keywords: qualitative methods, interviews, qualitative research, stigma

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Reflections from 3rd Annual NYU Coaching and Technology Submit Big congrats to Dr. Woody Woodward, PhD, PCC and Anna A. Tavis, PhD for another successful event, I've attended all three - the growth and enhancements are impressive! The summit got off the a strong strong with the "Opening Fireside Chat" between Dr. Woody and Nicole Forward (she, her) - head of Executive Coaching and Feedback @ Netflix, I appreciate that she names the "elephant in the room" regarding the coaching profession's current status with DEIB, given the aim of coaching, we should not lag behind in this critical area of human development and engagement - many organizations are way ahead of us - loved the call-out. This point was reinforced during Day Two's fireside chat with Matthew Breitfelder (Apollo Global Management) - it was great to hear from HR leaders in the field! One of the highlights from Day One, for me, where the 8 laser Emerging Technology sessions, they were all interesting, yet 3 stood out to me: (1) Deeper Signals, (2) AgileBrain, and (3) Yoodli - we are already working with Ovida, so it was not new to me - yet a great resource! The founders panel (with AceUp, AIIR, Optify, and Valance) was a great opportunity to learn about how these more established platforms are up to- a number of important and key insights from this session! I enjoyed the Day Two Opening Panel, "The State of AI in Coaching," especially some of the data shard by Alex from Ovida, I was also very impressed with Tim Harrison, great to see that with young, emerging professionals like him, the future can be bright! An of course, as someone who operates in the Coaching Education space myself, it was good to hears various perspectives on The Future of Coach Education in an Era of AI. It was good to hear from, and interact, with many leaders in the field, too many to mentions here, yet a few including Jonathan Passmore (Henley B-School & EZRA), Jonathan Kirschner (CEO of AIIR - World-class leadership development, assessment, and coaching services), Alex Haitoglou, Bryan Watson, and David Drake, PhD (Ovida - very powerful video-based and AI powered platform for enhanced communication across use cases); Magdalena Nowicka Mook (ICF CEO); Jeffrey E. Auerbach (College of Executive Coaching); Joan T. Cook, MCC (EY); and Brian Underhill, Ph.D., PCC (CEO CoachSource), to name a few. And of course it was great to connect with a number of 3CP alums. Call-to-Action: If you attended, please list 1-3 highlights from the summit! #3cp #cuoaching #executivecoaching

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Thank you Holly! What a splendid compact summary of our talk yesterday to alums of the Stanford University Graduate School of Business. These are drawn from our book, The Friction Project. I especially like this concise and actionable condensation from Holly: ⚡ Put a $ bounty for ideas that save X hours. Track progress toward a target (e.g, save one million minutes). Celebrate people saving time (shortening meetings from 30 to 15 mins, reducing attendees) and log these savings

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Our paper "How do Inclusive Leaders Emerge? A Theory-Based Model" coauthored with Michalle Mor Barak, Kim Brimhall and Gil Luria has been accepted for publication in Management Learning Journal! This research addresses a significant gap in the literature by exploring the emergence of inclusive leaders, integrating theories of leadership emergence and inclusion. Our proposed conceptual model highlights the paradox that, despite the proven effectiveness of inclusive leadership, it is often overlooked in leader selection processes. We identify key practices that can support the emergence of inclusive leaders and improve organizational effectiveness and employee well-being. This work underscores the importance of intentional interventions to disrupt traditional biases in leader selection and foster a truly inclusive leadership environment. We hope this model will serve as a foundation for future research and inform policies promoting inclusive leadership. Preprint version of the paper is in ResearchGate: https://lnkd.in/dVtsdMVQ #InclusiveLeadership #LeadershipResearch #DiversityAndInclusion #ManagementLearning #LeadershipEmergence #ResearchPublication #OrganizationalEffectiveness #EmployeeWellBeing Cite as: Mor Barak M; Brimhall K; Luria G & Ozbilgin M (2024) How do Inclusive Leaders Emerge? A Theory-Based Model. Management Learning.

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Thrilled to share that my book, "Mine Your Language” has received high praise from Vijay Govindarajan (VG), Coxe Distinguished Professor at Tuck School of Business, Dartmouth College and bestselling author of "Three Box Solution." VG states, "Like the goldmines of data that Mine Your Language focuses on, this book is a goldmine for anyone who wants to understand how language is key to business and personal success. A thoroughly researched, timely, and extremely useful book full of cool insights." I'm grateful for VG's endorsement and below is the link for the book, if you are interested. https://lnkd.in/gBPUVP7Y #book #booklaunch #language #businesscommunication #communication #ai #nlp #ml #machinelearning #artificialintelligence #learning #learn #insights #marketresearch #digital

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Teaching cross-cultural management is fascinating! Understanding cultural individualism goes beyond Hofstede's study of IBM employees from the late 1960s and early 1970s. Recent research challenges misconceptions, revealing that the U.S. is like moderately individualistic Austria or Italy, not a world champion of individualism as popularized by Hofstede. Historically Protestant European nations lead in cultural individualism, while East Asia aligns closely with the global average. #CrossCulturalManagement #Individualism #CulturalDiversity

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Come join us on Thursday! Just a teaser from the book: "Given the scale an scope of the challenges we face -- runaway climate change, mass extinction, degradation of ecosystem services, toxic inequality, and the steady erosion of democracy around the world -- nothing short of wholesale transformation will suffice" p. 160. Empowered managers, "inspired by a greater purpose, are the vehicle for building unique organizational capabilities that enable enterprises to create shared prosperity and sustainable competitive advantage". A call to action for us all.

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🎙 PODCAST ALERT! In this episode, we welcome to the studio Anura Pareek, a recent graduate of the Post Graduate Program in Management at the ⁠⁠⁠⁠⁠Indian School of Business⁠⁠⁠⁠⁠. Anura and Prof. Ram discuss the importance of making an impact, going beyond oneself, and their ideas on 'Being'. https://lnkd.in/gsad7CRi #beingfulness #impact #being #community #leadership #growthmindset

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We're looking forward to discussing why #Fusionstrategy unlocks value trapped in analog modes of operations that have existed for almost a hundred years. We have seen digital shifts in "information goods" and now know the winners and losers. Incumbents misread the weak signals, and the digital natives stole a march. Will the same trend continue in "industrial sectors?" How could real-time data and AI help those manufacturing physical products across a large swath of the global economy create and deliver more value to their customers? Please join us tomorrow if you have time.

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To my MBA network, the EdTech MBA Community, led by Hailey Carter Seder, just launched its Fall 2024 Fellowship program to match edtech companies with top, edtech-focused MBA students for remote, ten-week projects.    What is the EdTech MBA Community? A global community of 1200+ edtech-focused MBA/graduate students from 50+ top programs globally   What is the EdTech MBA Community Fellowship? The fellowship offers edtech companies and VCs the opportunity to hire high-performing MBA students for a ten-week project. Across the past four fellowships, the community has matched 120+ students to companies for projects such as product strategy, growth, product management, market analysis and GTM strategy. Additional Details: Next Steps: Submit your project proposal by August 5, 2024 Timeline: The Fall 2024 Fellowship will run for ten weeks between September and December 2024. You and your fellow(s) can determine the exact ten weeks. You will receive the top candidates for your project proposal by August 21 and your hiring decisions will be due by September 13 Compensation: Average pay for fellows: ~$30 - $75/hour for 10+ hours/week for ten weeks. Process: The EdTech MBA leadership team will screen and review all applicants to determine the top candidates for your project proposal. Employers will interview the top applicants and make the final hiring decisions. Cost to participate: Upon successful placement, you, as the employer, will be charged a $499 placement fee. You can review answers to fellowship FAQs and learn more about what a successful proposal may look like here.https://https://lnkd.in/epeNgJtS Thank you, and don’t hesitate to reach out to hailey@edtechmba.com (EdTech MBA Founder & President) if you have any questions! https://lnkd.in/eKbUs2Gy

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Great tips for preparing for grad school.

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This article was written years ago, but it’s so interesting that it’s difficult for me to repost. Sorah Seong and I interviewed the leading scholar, Michael Tushman. Check this out, if you are interested in Innovation. Journal of Management Inquiry - @JMgmt_Inquiry

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📘 Just published a new commentary in Distance Education with co-authors Sean Hickey and Fan Xu exploring the integration of generative Artificial Intelligence chatbots into online learning. This reflection raises important questions about AI's capabilities and limitations in educational settings. 🤔 The use of AI in education demands a deep understanding not only of its potential to enhance learning but also of the ethical and social concerns it raises. ✍🏼 Through the article, we detail the design principles and strategies necessary for developing effective AI-powered online learning experiences. 🌐 As we look to the future, it's imperative to consider how these technologies are implemented responsibly. 🔗 https://lnkd.in/gnFNQViR #AIinEducation #OnlineLearning #EducationalTechnology #EthicsInAI #DistanceEducation

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⁉ Are you concerned that #AI or some other macroeconomic shock might derail you career upon #graduation? 😰 A recent paper by Drew Hanks, Shengjun Jiang, Xuechao (Jane) QIAN, Bo Wang and Bruce Weinberg suggests that pursuing a double major could potentially help mitigate the risk. In this video, I share some of the key findings from their study: https://lnkd.in/g654MJZd Check out the video, and let me know what you think. You can read the full paper here: https://lnkd.in/dzTT_VSg W. P. Carey School of Business – Arizona State UniversityThe Ohio State University Wuhan University Stanford University Graduate School of Business Nankai University #collegeeducation #collegeplanning #financialeducation #FIN123

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In the crucible of uncertainty during the shadows of the COVID-19 pandemic, I explored leadership dynamics amidst unprecedented challenges. This led to 'The Uncomfortable CEO Dialogues' where 133 leaders from diverse backgrounds shared insights on leveraging discomfort as a strategic advantage. Key themes emerged: Strategic Thinking, Thoughtfulness, Teamwork, Building Friendships, Compassion, Discernment, Introspection, Mindfulness. Becoming Comfortable with Uncomfortability is crucial for C-suite leaders. It offers profound insights and strategic advantages, transforming challenges into opportunities for growth and resilience. I'm grateful to the 133 leaders of 'The Uncomfortable CEO Dialogues 2022' for their invaluable contributions. See and download the attached full paper. #Leadership #Strategy #Resilience #ExecutiveInsights #TheUncomfortableCEODialogues #TheUncomfortableCEO Adriana Boyer Elkisch Alberto Jimenez Alberto López M Alison (Ali) Orr Cox Aline C. Amalia Sordo Palacios Ana María Rodríguez Morales de Farrés Andy Walter Antonio Boadas Anuor Aguilar Gerencia General Arturo Burgueno, MBA, The Nonprofit Leaders' Financial Advisor Barbara A. F. Greene, ICF MCC and Marshall Goldsmith SCC BK Simerson, Ed.D. Brett Graham Bruce Montgomery Carlos Ignacio Pareja González Carlos Zozaya Gorostiza Carolina Bernardi César Conchello Chris Martin Christian Lemaitre Daniel Olvera Dave Hogaboom David Suriol Puigvert Dax Moreno Dunia Trinidad Diaz Elizabeth Peniche Soto Enrique Vazquez Evelyn Sanguinetti Fr. Corey Brost, C.S.V. Francisco (Paco) Ortiz Gabriel Ramírez Gabriela Careaga Gabriela Villalobos, MBA, HSM Garbiñe Henry Gerardo Estrada German Valencia Gregg Bauer Guillermo Garrido Iain H. Douglas

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