Adam Eppenstein

Two posts in 1wk and it’s only Tues. **** Ppl are fuming over the pay gap of WNBA’s #1 draft pick. #caitlinclark will make 160x LESS than the 2023 NBA No. 1 draft pick in her first season. Let me share some of the reactions on social media that got my attention: “Paid according to the revenue the league generates. Not even close to apples to apples.” (NBA v WNBA) “Lucky to get paid that much. Have to generate plus+ revenue to pay more and WNBA has been in the negative every year.” “She’s getting $15k per month for 5 mos work, on top of her endorsements. She’s fine.” “The NBA players didn’t just start making all this money out of nowhere. They built the brand. The NBA supplements WNBA salaries.” “The NBA actually loses money every year by supporting the WNBA. It’s not a profitable business.” “That disparity will remain that way until women get off their a__ & buy tickets to their games and watch the sport.” And this: “On this salary, Caitlin Clark would qualify for low income housing in San Francisco.” Can you guess which gender posted these? Mind you, the 2024 WNBA Championship was most viewed (24M incl. men’s) during March Madness in last 5yrs. Here’s my take: Whether or not there is merit to arguments on pay disparity in professional sports, the dismissive/disparaging remarks against women in sports (while not all men share sentiments) make you wonder, when stats below show resemblance: Avg Athlete Comp by Gender: Golf ⛳️ Men: $1,042,917 / Women: $346,360 Soccer ⚽️ Men: $471,279 / Women: $54,000 Tennis 🎾 Men: $1,589,025 / Women: $1,039,141 How do we justify? We’re not waiting. Women Sports (of all leagues) will have a special segment on the new Network (coming soon). We’ll raise viewership, attract new fans, and change the revenue landscape for women in sports. You can count on it. WNBA (Women's National Basketball Association), National Women's Soccer League (NWSL), PWHL, Ladies Professional Golf Association (LPGA), WTA #womeninsports #sports #wnba #basketball #media #entertainment #tennis #golf #soccer

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What the Zuck? I am at an existential crossroads. I find myself posting a defense of Mark Zuckerberg. Meta announced 1Q 2024 #earnings yesterday. Meta’s net income rose 117% on a revenue increase of 27%. The earnings equivalent of a home run. Expenses grew 6% YoY in 1Q, but headcount was reduced 10%. One *should* expect these numbers to pop the stock immediately. Instead, Meta shares fell 15%. Why? Because Zuck announced increased investments in tech for the remainder of the year - specifically in AI tech. After the Metaverse Money Pit, questioning Zuckerberg’s investment judgement is wise. BUT… the idea that Big Tech (Meta, Google, Apple, & Amazon in particular) can continue to grow at these rates, without reinvesting, is a gross misunderstanding of how business works - even for Wall Street. Meta remains a 98% advertising-based business model. Whether in AI, subscription, or through acquisition, they MUST prepare to expand their revenue per user, or face an existential crisis of their own the next time the ad economy fails. Much of Meta’s current success is due to a major investment in Reels. You cannot grow revenue and net income, endlessly, without continuing to invest in your businesses. The history of these very companies show the case studies. As does the current trajectory of Big Media. When looking at Meta today, look at the chart. Look at the numbers. Then read the headlines. Or maybe don’t. I cannot believe I’m saying this, but any CEO with these numbers at this moment in Media time - even Zuck - deserves the right to re-invest some of this income into the future of their company.

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MrBeast is leaving his talent rep firm Night. Below are questions the industry needs to be asking 👇 First, some context... Night is one of the US's largest digital talent mgmt firms. Since 2015, they've grown extremely quickly in both roster and team size, raised a lot of $$ from blue-chip media investor TCG, and were part of some of the largest and earliest creator led cpg ventures like Mr Beast burger. They have done some things very right, and deserve many kudos. Like very smartly leveraging their Mr Beast talent client, and his success, in marketing the Night brand to talent recruits, commercial partners, and investors like TCG. But what have they NOT done right? What does this change mean for Night, and the broader talent rep industry? Below are some questions that come to mind. My goal = use this to highlight a key industry case study, so we can all be better. • Why exactly is Mr Beast parting ways w/ Night? Perceived conflict of interest as Night scales? Frustrated by Night’s handling of recent CPG and brand partnerships? Can’t agree on a new negotiated rate? Simply wants to keep more margin, and has the internal team to service all his deals? • What other advisors are in Jimmy's ear? • How is the LFM acquisition performing? Is new M&A going to ramp up to fill the talent gap? • What CPG investments has TCG-backed Night Capital done? How are they performing? • How involved has Night been in the Feastables build, since origin? Were they sidelined after the burger controversy (now in litigation)? NOTE: Feastables now has a dedicated and highly pedigreed exec team • Will Night and Mr Beast continue working together on a non-exclusive basis? Who will brands prefer to work with? I.e. who is better at brand partnership servicing, Night’s team or that of Mr Beast? • How much of a financial hit is Night taking without Mr beast commission? Did Night have a term deal with Mr Beast, that ensures commissions for another 1 to 2 years? At minimum there’s a tale on recent deals, but could be material within next 3-6 months • How much harder will it be for Night to recruit digital talent? It depends on how Jimmy comments on the split, if at all. FWIW, Night will have much more time to dedicate elsewhere now! • Will this cause churn of existing Night talent? I’d assume not immediately, since many talent don’t have the same infrastructure and team support Mr Beast has • Is Mr Beast going to launch his own mgmt co? I haven’t seen a creator launch a talent rep firm yet, though they are launching talent networks, e.g. Alex Cooper's Unwell network, Jake Pauls' Team 10. And I don't thin it makes biz sense right now, Jimmy has too much core building to do …what else should we all be asking? --- I'm the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DM's are open. #media #agency #creatoreconomy

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JUST IN: UMG music is coming back to TikTok. The two have struck a "multi-dimensional" licensing agreement that ends the stand-off. This new agreement will tackle the 3 core issues UMG initially called out: 𝟭. 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻 “artist and songwriter compensation will be greater than under our prior TikTok deal, and the total value UMG’s artists and songwriters garner from this partnership will be more closely aligned with other platforms in the social music category." 𝟮. 𝗣𝗿𝗼𝘁𝗲𝗰𝗶𝗻𝗴 𝗔𝗿𝘁𝗶𝘀𝘁𝘀 𝗳𝗿𝗼𝗺 𝗛𝗮𝗿𝗺𝗳𝘂𝗹 𝗘𝗳𝗳𝗲𝗰𝘁𝘀 𝗼𝗳 𝗔𝗜 "TikTok will implement tools and processes to help address provenance and attribution issues, helping artists and songwriters to more effectively monetize their work.” 𝟯. 𝗢𝗻𝗹𝗶𝗻𝗲 𝗦𝗮𝗳𝗲𝘁𝘆 𝗳𝗼𝗿 𝗨𝘀𝗲𝗿𝘀 & 𝗔𝗿𝘁𝗶𝘀𝘁𝘀 "Some of the platform integrity measures include important steps to help address deep-fakes, infringing and unauthorized content and algorithmic manipulation." 𝗔𝗹𝘀𝗼: 𝗔𝗿𝘁𝗶𝘀𝘁-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗧𝗼𝗼𝗹𝘀 The announcement also calls out the significant resources TikTok will invest into artist-centric tools, like - Add to Music - Enhanced data and analytics - Integrated ticketing capabilities Tools that will enable artists to tap the power of TikTok's scale for growth, discovery & monentization. I think these are key. I hope these upgraded terms & tools can become the standard for ALL artists on platform, not just those with the largest label on earth.

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CORE VALUE iPhone sales down 10%. Revenues 4%. Net income down 2%. The greatest trick Tim Cook ever played was convincing Wall Street that these 👇 were good results. How'd Tim Apple do it? Bribing everyone with a $110 Billion stock buyback. https://lnkd.in/e6YqUJAC Nice trick if you have the cash to pull it off. But buying back stock and fending off anti-trust suits is not a long-term strategy. Make no mistake, Apple is not "in trouble." But these results, despite the world-class spin by Mr. Apple, show clearly that Apple is not headed in the right direction - or any direction - right now. #apple #earningsseason

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I’m still thinking about Ted Sarandos’ statement about the use of AI in Hollywood (repost, kinda): “AI won’t write a better screenplay than a great writer or take your job, but someone who uses AI well just might.” The inclination of apprehension I have around this phrasing comes from the fact that these are either just some rhetoric phrases that have no depth or, unfortunately, mean "get in or get out" without offering writers a real choice. AI should be about empowerment, not strong-arming individuals into using it. Knowing how to use AI, even if one chooses not to, is a much more powerful position than not using it because of a lack of knowledge. For creatives, particularly writers, this raises significant concerns in my eyes. It’s not just about AI being a tool—it’s about ensuring we have the skills and knowledge to use it effectively. As an industry. This is where I hope organizations like the WGA step in; not to fight per se, but to support writers as we navigate our way through this. There needs to be a plan in place to upskill writers, providing them with the necessary training to understand and use AI tools. This isn't about forcing anyone to use AI, or about accepting the studios stance on AI, but about making sure everyone has access to the knowledge and resources they need to stay competitive. The idea that AI won’t take your job, but someone who knows AI will, can easily be twisted into a narrative that pressures writers to accept AI or risk unemployment. This shouldn't be the case. Writers should be equipped to challenge such claims and make informed decisions about their use of AI. We need to foster an environment where learning and adapting to new technologies is encouraged and supported as a priority. It's crucial for our industry to move forward in a way that respects and empowers the creative talents that drive it. To help writers explore AI and enhance their script-crafting process, here are a few resources: - AI-Assisted Scriptwriting Tools: Explore tools like Scrivener and Celtx, which offer AI-powered features for organizing and brainstorming. - Online Courses and Workshops: Websites like Coursera and Udemy offer courses on AI and its applications in creative writing. - Industry Forums and Communities: Join communities & industry forums where discussions about AI in scriptwriting are ongoing. - Research and Articles: Stay updated with publications like The Verge, podcasts like HardFork & The Ai Daily Brief, and industry blogs that discuss the latest in AI and creativity. AI in theory is a whole lot scarier than AI in practice. I firmly believe that. Could we quit scaring creatives away by using underdeveloped thoughts as headline quotes please? #AI #Creativity #Hollywood #WGA #Upskilling #TechInEntertainment

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Selling "Hot Ones" is The End of BuzzFeed as We Know It As the reported unloading of "Hot Ones" by BuzzFeed appears to be in the works, the implications for the digital media giant are profound, signaling a potential endgame for its public company status. Here's why selling this asset is emblematic of a deeper crisis: #1. A Reversal of Fortune: BuzzFeed's initial public offering was predicated on the vision of building a large-scale digital media conglomerate. This vision included acquisitions like HuffPost and Complex. However, the strategic about-face—shutting down BuzzFeed News, divesting Complex, and now potentially selling Hot Ones—suggests a retreat to a more niche operation. Such a drastic pivot questions the necessity of remaining a public company, especially with a valuation now hovering around just $78 million. #2. Strategic Disarray: Jonah Peretti's leadership has seen a dizzying array of strategic shifts—from championing individual creators to demanding better deals from platforms, pivoting to commerce, and most recently betting on AI. This lack of a consistent north star has left market observers and potential investors bewildered about BuzzFeed's core mission and value proposition. The company's public venture via a SPAC—once a trendy pandemic-era financial maneuver—now seems another misstep in a series of strategic miscalculations. Buzzfeed was hoping to raise $288m from that SPAC. They raised just $16m. #3. Financial Precipice: With $100 million in debt maturing in December, and only $45 million on hand after losing $60 million last year, BuzzFeed's financial sustainability is in jeopardy. The stock has plummeted 95% since its IPO, underscoring investor skepticism about its future. Selling "Hot Ones" might seem necessary to alleviate financial pressure, but with a $70m asking price in a $78m company, the logic seems flawed. If no sale occurs, bankruptcy appears inevitable, making any current valuations moot. The #HotOnes Conundrum According to the Bloomberg piece, despite its popularity and success, the internal resources allocated to Hot Ones have reportedly been insufficient. The production team's desire to expand into branded merchandise and live events suggests untapped potential that BuzzFeed is struggling to harness due to its lack of financial stability. In essence, BuzzFeed has to sell its most popular asset to stay afloat, but if it does, what in the world is left? They've got no news. No sneaker audience. No famous food TV show. "No nothing!" Thus, the broader question remains: is there a viable path forward for a digital media firm that expanded rapidly through acquisitions but failed to sustain a cohesive strategic direction, or should we just be counting the days until Buzzfeed is bankrupt, sold for parts, bought out, or flat-out shutdown? And given Buzzfeed has sold many of the assets it has most recently been known for, if it goes away, will anybody miss it?

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I know a thing or two about building products, and in 9 cases out of 10, well, to be honest, in 99 cases out of 100, I bitch and moan about most products. Exceptions are Sonos, Tesla, and Apple. You know, the obvious ones. On the game development front, a new product that I instantly fell in love with was Dash from Polygonflow My take is: imagine if Unreal Engine had an actually user-friendly interface to work with your content to create levels and environments. I found meshes, assets, and materials that I had forgotten about. And just seeing everything in an overview and then just dragging and dropping is stellar. Here's an overview of assets (in the process of indexing them) from my KitBash3D Bunker. #ue5 #unrealengine #gamedev cc Daniel S.

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Today officially marks 1 year at PrizePicks... What started from a random Twitter DM at 1am from Dylan Cooper, turned into an incredible opportunity to build the social arm of the fastest growing company in sports! In a year we went from 2 team members to a department of 23 covering 24/7 across all social platforms and a Discord of over 250,000 monthly active members. Massive thanks to Wyatt DeYoung & Adam Wexler for trusting me with this incredible community and allowing me to drive strategy as PrizePicks continues its dominance 💪 We've done a lot of dope sh*t, but here are a few highlights over the last year: 🏆 Best Social Media Award Winner (FSGA) 🕹️ #1 Largest Sports Discord in the World (PrizePicks) 🏀 ‘23 & ‘24 Fastest Growing Brand in Sports (PrizePicks) 🧠 A content engagement rate of over 4.5% almost doubling the industry standard across major sports entities & professional sports teams on social From trending weekly on Twitter/X during NBA/NFL, to turning around a DFS community play tied to the Drake/Kendrick beef in 60 minutes... we truly move at the speed of culture at PrizePicks and I couldn't have done it without the best team in sports. Caitlin Schneider has been the best mentor and leader as we've taken things from 0-100 when it comes to pioneering original content at PrizePicks and I couldn't have done it without your wisdom and guidance! Special shoutout to Josh Margolis for leading our department with grace and inspiring all of us to level up our strategy and approach daily. This video produced by the greatest creative team in sports led by (Chip Singh & Shawn Rinkenbaugh) does a great job at capturing the energy and excitement that the PrizePicks marketing team brings to every single sports moment. Here's to another spin around the sun at PrizePicks 🥂 Couldn't have done any of it without: Alexa Limbach, Andrew Labovitz, Bill Guidera, Adam Packer, Adam Boothe, Brandon Friedman, CFA Brian Huss, Chase Payne, Christie Shanahan, Derek Ascroft, Doug Raney, CFA Elisa Richardson, Chris Richardson, Derek O'Connor, Ethan Mann, Grant Cloud, Henok Kelete, Jay Deuskar, Jack Callahan, Jason McDevitt, Jon Hansan, Jordan Gold, Kara Wexler, Kaitlyn Wood, Michael Montanaro + my amazing social team (you know who you are) 💜 & so many more.

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You’d have to pay the average college student about $59 a month, or $767 a year, to get them to deactivate their TikTok account, according to a recent survey. That’s a meaningful amount for a young user to offset what researchers found to be the fear of missing out on what’s happening on the app. But there will be no dollar amount shelled out to TikTok’s 170 million US users if the government’s efforts to separate the popular video app from its Chinese parent, ByteDance, leads to an eventual ban of the platform in America. It’d be more like a payment in kind: The bill is intended to protect users from unspecified actions by the government of China, where ByteDance is located. Read more in my latest newsletter for Bloomberg News: https://lnkd.in/gd5GWT6i

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Here's the advice I give to every intern on their exit interview: 1. Get creative about applying to jobs. Every job ad we've ever posted, we usually get about 100 applications in the first hour. So if you're applying for a job, how are you going to make your resume stand out? Is a resume and cover letter really the only way you can get their attention? This is a creative field, so get creative. 2. Remind people you exist. Doing the work almost feels like the easy part. The hardest part is getting the work. Start keeping a list of people you want to work with, and remind them you exist. If you're top of mind, they might think of you when there's an opening. 3. Good work generates good work. If you want to make films, make films. Your cell phone has a camera that is better than anything I used before I was 28. If you want to act, film yourself doing monologues. Write your own play and then cast it. The more work you do, the better you get, the more people you work with, the more connected you get, the more jobs you get offered, the more work you do, the better you get, etc. 4. Specialize. Even if you don't know what you really want to do, pick something. People have short attention spans, and their job is not to get you a job. It's so much harder to connect an aspiring writer/creator/editor/artist with an assistant editing gig than someone who aspires to be an editor. "This person wants to be an editor...that would be perfect for this assistant editing gig." It's a 1:1 connection. No one wants to be pigeon-holed, but that's just the way the brain works. 5. I've generally found that the easiest gigs to get paid for are the ones that take technical knowledge, and equipment. Editing, cinematography, sound, motion graphics...all much easier than getting writing or directing gigs. Anyone can wave their arms around and talk to actors...everyone has a piece of paper they can write on. But if someone doesn't know how the camera works it's VERY apparent VERY fast. 6. Going from graduation to getting paid was one of the hardest transitions of my life, but you can do it. It may be frustrating, and take longer than you want it to, but you can do it. Which leads to... 7. Struggling is a legitimate phase of life. I read an interview a long time ago - I used to have it taped to my desk - with a filmmaker who was struggling, living on a friend's couch, trying to make ends meet, not feeling like he was getting anywhere. A talk with his friend's mom turned his whole perspective around. I still have it memorized. "Struggling is a legitimate phase of life," she said. "When you become successful, you're going to miss it. You're going to look back on this time of your life with a lot of romance, so you might as well enjoy it while you're going through it now." Do you think these are helpful? What would you say if it was you? Anything I should add?

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Super stoked to announce the launch of BorgoAcademy's first course: Mastering Brand Engagement on Roblox (sign up here: https://lnkd.in/gjPu7D9W) Roblox has over 77 million daily active users, 67% of whom are Gen Z and Gen Alpha. More than half of these users discover new brands while gaming and are more likely to purchase from brands featured in a game, making Roblox the ideal platform for brand engagement. BorgoAcademy and Exclusible developed a course sharing their extensive expertise to help participants successfully enter Roblox. Here's what to expect: Module 1: What is Roblox Explore the fundamentals of Roblox, including its role as a new media platform and its potential for brand engagement. Key topics include: Module 2: Monetization on Roblox Delve into the various monetization opportunities available on Roblox for brands. Key discussions include: Module 3: Insights from 2024 Stay updated with the latest insights and trends from 2024, showcasing how brands are leveraging Roblox. Expert interviews with: Evgeniy Medvedev – Gaming Lead on the Fashion Industry Luca Zicconi – Gaming and Web3 lead at Škoda Auto Lorenzo Marzi – Gaming Lead on the Luxury and Automotive Industry Sign up now to get full access – link in the bio and comments LFGrow 🔥 #RightClickSaveAS

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I posted my twine project aimed at helping Job Seekers with Resume's, Portfolios, Mindset and Motivation on Itch last week. Here are the analytics so far if anyone is interested. Roughly a quarter of views went through to "play" through. This will be down to many things, but of course one of the most prominent being this only works on web browser currently. So those android viewers will have had a barrier to access! Something to work on/bear in mind. 1 rating (5 stars nice) and 1 organic comment (the other being my reply) Plus a huge peak when I published/posted it on social media! If I had the skill (which I am working on) I would: Make sure it worked on mobile devices and actually market it before publishing it 😂 It's an interesting learning exercise for sure! You can see the project here: https://lnkd.in/etHSQbud

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Dude Perfect raised $100M for global biz expansion. The deal is getting lots of buzz, but our team’s math signals challenges ahead. Let’s break it down… DEAL DETAILS • $100 - 300M growth capital investment • Led by Highmount Capital • Unclear if 100% invested upfront OR draw down of commitment over time • No previous capital raised USE OF FUNDS • Hire mgmt team to expand biz • More live experiences incl int’l tour, consumer products • Grow content formats, frequency, channels, global localization e.g. animation, TV, movies, streaming • Extend brand beyond 5 founders by building talent network • New HQ in Frisco, TX as prod facility and “family-friendly entertainment destination”: – Retail store, podcasts / gaming / fan UGC spaces, trick shot tower, DP museum, mini golf, restaurants – Original plans for 3-story, 30 acre facility est to cost $100M+, 2 yrs to build COMPANY OVERVIEW: Dude Perfect • Digital-native comedy and sports media brand • Faith-based mission: “We’re about giving back, spreading joy and glorifying Jesus Christ”  • Other YouTube franchises: “Stereotypes,” “Overtime”, “Bucket List”  • Media brand also incl books, mobile games, board games and toys, and merch / retail / food and beverage partnerships • 25 current team members PERFORMANCE HIGHLIGHTS • 60M YouTube Followers, 17B views • Est 2024 revenue: $50M per DP • Est 2023 and 2022 revenue: $25M and $20M per WSJ  • Consumer product partnerships incl Nerf toy line, Columbia Sportswear • Partnered with A Parent Media co to launch a streaming service • ESPN “30 for 30” doc premiering at Dallas Int’l film festival • TV series on CMT in 2016, later aired on Nickelodeon • Alternate broadcasts for Amazon’s Thursday Night Football • 4 live nationwide tours as of 2023 ORIGIN STORY • Founded 2009 by 5 friends at Texas A&M • Cofounders = twins Coby Cotton and Cory Cotton, Tyler Toney, Cody Jones, Garrett Hilbert • Started as YT channel featuring trick shot videos INVESTOR OVERVIEW: Highmount Capital • Growth stage and middle mkt PE fund for tech, media, healthcare • Founded in 2023 by jason illian and David Hawkins • 4 team members on website + advisor • 3 team members have faith-based ties per bios • No other investments listed on website other than DP My takeaway... I really like and support the trend of increased investment into YouTubers and digital-native media brands. But as I wrote about in my 2024 State of Creator x Media capital markets reports (will link them below), investment must match market and opportunity size. To ensure good ROI, and to set good precedent for future investment into our space. The DP bet is exciting, but could be overly optimistic based on our prelim math. My colleague Michael Booth's post breaks the math down (link below). More analysis to come in my Friday newsletter. —- I’m the founder of RockWater Industries. We do m&a and strategy advisory for media, agencies, and creator economy. My dm’s are open. #media #agency #creatoreconomy

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Athan Wright is going all in on YouTube. For the past 8 months he's been living in Japan and documenting his life. I talked with him about the future of the creator economy, and how to start making videos on YouTube. You can check out the full video here! https://lnkd.in/gYParXft

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Zynga's Star Wars: Hunters is finally out - and topping Supercell's Squad Buster's as the top game on the US charts right now! I remember playing early builds of Hunters when I worked at Zynga. Huge congrats to the team for finally shipping this ambitious title. It's a first for the company in so many ways: first console game, first Unreal Engine game, and I believe both the first shooter and first Disney licensed product. Here's a video of my second match. Gameplay-wise, it's a class-based arena shooter; very accessible, with short matches and easily understandable Hunter ults and map-based powerups. One of the challenges with realtime PvP titles like this in the Star Wars universe is balancing ranged with melee/lightsaber combat. Some Hunters can only attack at range, while it seems most melee-focused classes also feature 1-2 ranged attacks. Shipping simultaneously on Apple, Google Play, and Nintendo Switch is impressive. Homa is the only other mobile publisher I can think that has started to ship on Switch, but Hunters is a more core genre. I expect the game to find a fit on PC and other consoles in 2025 if it maintains momentum post-launch. Other quick thoughts: - monetization seems focused around the Arena Pass (the very first feature introduced, lol), buying new Hunters earlier than standard progression, and cosmetics - I'll be curious to see how Hunters performs on Twitch and whether Zynga is using that as a marketing channel, which they do not have experience doing. Maybe Take-Two Interactive is helping? - Zynga has done PvP (both turn-based and realtime) forever; but the player liquidity required for a match-based 5v5 game is unique and will test both the UA, matchmaking, and product retention functions in new ways #gaming #mobilegames #starwars #gamedev #videogames

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