Brad Reno

Chandler, Arizona, United States Contact Info
7K followers 500+ connections

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About

Executed territory-wide sales boosting strategies for companies in various industries…

Activity

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Experience & Education

  • Chadwell Supply

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Volunteer Experience

  • Coach

    Indiana Irish Baseball Club

    - 7 years 1 month

    Coaching and mentoring young individuals to excel and succeed in life challenges.

Courses

  • Dale Carnegie

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  • K. COACHING, INC.

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  • MAP For Action

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  • SPR University

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  • Sandler Sales Course

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Projects

  • Never Giving Up/Overcoming greatest sales challenge

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    The fact that my biggest dealer was entertaining a bid from my competition to become a first call with them and possibly losing all their business, I worked with them closely for 7 months developing a business strategy to increase sales and company profit margins by working hands on with their sales staff and associates educating and creating awareness of focus category products, high margin products and new products to take out to their customers to help keep their customers "In The Know" of…

    The fact that my biggest dealer was entertaining a bid from my competition to become a first call with them and possibly losing all their business, I worked with them closely for 7 months developing a business strategy to increase sales and company profit margins by working hands on with their sales staff and associates educating and creating awareness of focus category products, high margin products and new products to take out to their customers to help keep their customers "In The Know" of office solutions by coordinating and orchestrating our Business Development Managers and Manufacturer Representatives to conduct monthly sales meetings. I also presented our differentiators monthly with the Owner and Vice President to articulate our mission of how I will personally help grow their business and increase profit margins in a declining industry. This dealer wanted the best deal available and our competition delivered a very strong program with a tremendous amount of money in the deal. I had to deliver the news to them that it did not make any sense for us to discuss matching the program. I had to find and uncover the true issue by showing them our advantages / differentiators and utilize my greatest attribute of developing strong relationships. In the end, I signed them to a long-term Agreement.

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  • Co-Branding-Creating Identity/Image

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    Worked hands on with my dealers to help them create their "Brand" identity with a commodity product, copy paper. They purchased the copy paper at a higher price, but the differentiator was the packaging and custom labeling. All of a sudden, this created their identity/Image to their customers and produced higher margins, increased re-orders, allowed them to sell deeper into their line of focus category products and increase their daily spend to increase sales.

    Other creators

  • Selling Solutions, Not Just Price

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    Ongoing education process and presenting the best product for the customer and most profitable business for the company. Being a "Low Cost Provider" and "Trusted Advisor".

    Other creators

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