Sebastián Rodríguez’s Post

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LinkedIn Top Artificial Intelligence (AI) Voice | Political entrepreneur. European campaign strategist. Founder of campaignplaybook.eu

quick thoughts on the European Parliament's leading video ahead of the #EuropeanElections2024 - first off, how extraordinary it is that we have an EU institution, that directly represents all Europeans, taking such a bold and emotional stance on, well, democracy and the foundational values of our Union. so, kudos to Jaume Duch Guillot and the whole team at the EP DG COMM. only because of the above, the whole campaign is worth the effort, but there's more. - the video checks all the boxes that you'd expect from an institutional campaign and that cannot be taken for granted, for example making it accessible in so many languages. side note, on overall accessibility, I'm curious about André Ruivo Félix's take. - on the audience, it's clearly aiming for a broad reach, which makes sense. after all, who doesn't have - or have had - a grandma? and we of course love them and value their opinion - the creative itself, it's safe yet effective, with solid production and post-production work. what's next, well, the main challenge will be to deliver this product to younger audiences in popular apps (TikTok, Instagram)- given its length and format- although it's ideal for YouTube. that's also why the EP has been focusing on the together.eu campaign, which appeals to younger and EU-enthusiastic audiences. so it is now up to you, to me, to us citizens, to push this video and the campaign in any way you can think of: send it on WhatsApp, play it to your younger first-time cousins in the next family gathering. let's do this!

Sebastián Rodríguez

LinkedIn Top Artificial Intelligence (AI) Voice | Political entrepreneur. European campaign strategist. Founder of campaignplaybook.eu

2mo

thanks Sarah Wheaton for including this reflection, together with many others, in your must-read Politico EU Influence, whose link I'll drop here for everyone to subscribe right now :) https://www.politico.eu/newsletter/politico-eu-influence/horseplay-with-von-der-leyen-2/

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André Ruivo Félix

Communications Manager at European Disability Forum

2mo

Thanks for the tag Sebastián Rodríguez, I only watched it now! I am pleasantly surprised to see International Sign interpretation and captioning in a lot of languages! Regarding the captioning quality, Lidia Best , CPACC has more expertise than me. The only thing I find missing to e (but I did not search exhaustively) is a version with voice-over for blind and partially sighted users, as the video is in several languages.

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