Zartico

Don't miss this engaging conversation on the Brand USA Talks Travel podcast recorded live at #DIAC24. Host Mark Lapidus connects with Zartico's Ted Sullivan and Destinations International's Andreas W. as they explore innovative ways to express value using new metrics and indicators. 📢 Listen here: https://lnkd.in/gTTKzX7Y

Reflecting on key takeaways from U.S. Travel Association's board meeting -- bold leaders are steadfast and lean in during times of uncertainty, playing the long game to build brands that people love. As someone who's weathered ALOT of ups and downs, I would argue that now it is even more crucial to be bold. https://lnkd.in/gSwZCUjK.

💥 Highlights of Destinations International Annual Convention 2024 💥 🚀 Redefining Indicators in Destination Promotion: It was so exciting to watch Ted Sullivan and Andreas W. share invaluable insights into how new community indicators can better reflect the success of destination organizations and enhance community well-being. 🌟 Flashes of Brilliance: Katie Cook and Danielle Ackerman taught attendees all about quality visits – what they are, why they are important, and how to influence them to your destination. 📚 Continuous learning: Life never stops teaching, so we never stop learning. There were so many moments packed with inspiration and innovation, and we are ready to share these takeaways with our teams. 🤝 Connecting with peers: We loved connecting with so many industry peers, both longtime friends and new acquaintances. Thank you to Destinations International and Visit Tampa Bay for a great week filled with so much wonder! #AC2024 #Zartico #Wonder

Zartico is hiring a Senior Data Engineer. 🖥️💡📈 Join the Data Engineering team in developing data infrastructure that is able to ingest and transform data at scale coming from many different sources, different customers, and in many different varieties. As a Senior Data Engineer, you will build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources and build robust data pipelines that collect, process and compute business metrics from activity data. You will be responsible for creating critical datasets for machine learning, growth funnels, business forecasting, and many other strategic initiatives. Interested in this role? Apply here: https://lnkd.in/g2EhpZRi #hiring #SeniorDataEngineer #DataEngineering

Zartico is on the move. I am pleased to welcome Regine Lawton as our new CTO and an expanded role for Nicole Brownell. We are only getting started. #leadership Exceptional Women Alliance

At Zartico, we believe in a growth mindset. As we continue to to grow towards the next stage of evolution, Zartico is happy to announce the addition of Regine Lawton as Chief Technology Officer and an expanded role for Nicole Brownell, who will now serve as both Chief Experience Officer and Chief Product Officer. Click the link to learn how Zartico continues to invest in technology and products while achieving our mission to Dream in Color and Code through a diverse workforce and leadership team. https://lnkd.in/g5yTJrG9

Insightful sessions 💡, industry connections 👥, and Florida sunshine ☀️ are just a few days away... Join Ted Sullivan and Andreas W. at Destinations International Annual Convention as they unveil the groundbreaking work on redefining indicators in destination promotion. Over the past 18 months, Destinations International and Zartico have collaborated with focus groups and industry leaders to explore the multifaceted responsibilities of destination organizations, their effectiveness, and their impact on community well-being. You won't want to miss this one — see you next week in Tampa! #AC2024

Congratulations to Alexandra Pasi, PhD, for being named a finalist for the 2024 Women Tech Award! As the VP of Data and Analytics at Zartico, Lexi leads the data science team as they transform massive-scale data into tools that destination organizations use to create stronger communities. Lexi and her team spends hundreds of hours each week discovering, designing, and testing methodologies — such as normalization and hot spot filtering — that turn the raw data we receive into destination intelligence our partners can use. Lexi's work driving innovation, testing new methodologies, and transforming big data into destination intelligence has undoubtedly inspired the Zartico team and tech community alike. #DataScience #WomenInTech

Destinations International Annual Convention is less than one week away! Join Zartico's Katie Cook and Danielle Ackerman on the Flashes of Brilliance stages to learn all about quality visits – what they are, why they are important, and how to influence them to your destination. 🚘✈️ #AC2024

Hannah Blaser Gott wanted a clearer picture of Destination Madison's content marketing strategy — what was driving website traffic, what wasn’t working, and how to target campaigns more effectively based on visitor behavior. To answer these questions, Hannah and her team used insights from ZDOS® to revamp their strategy and inform their decision-making, setting themselves up for success in the year ahead. 📈💻💡 🌟 The Result: A comprehensive content marketing plan for the full year, including social media, paid media, the wider internet, PR, and content creators. Click the link to learn more about the steps Destination Madison took to create their data-driven 2024 content plan. https://lnkd.in/gvqugQr8