WYN BEAUTY by Serena Williams

Monday was an important day for women in sports and a special day for us at WYN BEAUTY. We had the honor of creating a WYN BEAUTY glam look for Alissa Pili ahead of her first-round draft pick to the Minnesota Lynx. Alissa’s Indigenous and Polynesian heritage deeply impacts how she shows up both on and off the court. She has gracefully accepted her position as a role model for Indigenous and Polynesian girls who look up to her, and her impact continues to inspire those of us who are rooting for her in her next chapter. “As I look forward to embracing the next chapter of my career, I carry with me not just the lessons learned on & off the court but the spirit and resilience of my Indigenous heritage. This experience has been more than just basketball; it’s been an opportunity to share my story with the world. I deeply appreciate the endless support from both my Polynesian and Indigenous communities, and I will always continue to represent my people proudly” ~ @alissapili Thank you for allowing us to be part of your special day. Here’s to more WYN’s! https://lnkd.in/ePFQZTmJ

WYN BEAUTY by Serena Williams is already WYNNING awards 🏆 Big Vision Lengthening & Defining Tubing Mascara has won BEST MASCARA in the 2024 Real Simple Beauty Awards. "The competition was stiff (hah!), but this formula was a grand slam. (Get it? Because it’s Serena Williams’s line! Tennis!) “With just a couple of swipes, the mascara really elevates my look,” Designer Natalie Guisinger says. “It’s easy to put on and easy to take off. All you need is water.” https://lnkd.in/eVrExUEB

Thank you Marie Claire and Halie LeSavage for putting our products to the 🌧 test at our launch event last Wednesday - we're happy to hear they passed with flying colors 🌈 "Of all the ways someone could imagine meeting Serena Williams to discuss Wyn Beauty, her debut makeup collection, arriving soaking wet after getting stranded umbrella-less in a spring storm isn’t one of them. But there I was: standing in front of the 39-time tennis champion title holder, dripping water like I’d taken three consecutive rides on a log flume first. My shoes, tote bag, and dress were soaked through; my low bun was dripping water down my back. But a quick glance at my front-facing camera proved my mascara—Wyn Beauty’s Tubing formula—hadn’t smudged a bit." https://lnkd.in/edAVDJgf

Today, WYN BEAUTY by Serena Williams launched exclusively into Ulta Beauty. The brand is now available in 685 stores nationwide & on ulta.com. We are excited to partner with Ulta Beauty - the largest beauty destination in the U.S. - to bring our brand & products into the hands of so many. See you there ✨ https://lnkd.in/eMKB9f49

Thank you Black Beauty Rep Media for the support & coming to our incredible launch event 💚 https://lnkd.in/epUfKWUj

Allure Magazine April One to Watch ✨ "We’ll be honest: Serena Williams's makeup line was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical (celebrity beauty brand fatigue is real). But we started using it—we’re here to do the work—and came to find we hit a makeup jackpot." "The sunscreen has already become a crowd favorite among Allure editors (it’s also Williams’s favorite), which was enough to earn the line April’s One to Watch title. " https://lnkd.in/e_FSCrjr

Thank you Olivia Hancock and Byrdie for sharing our brand story so beautifully 💚 "Williams' decades of experimentation with makeup paved the way for her newest venture, WYN Beauty. It's the makeup brand she dreamed of having each time she was tucked away in the locker room after a match, trying to quickly refresh her face before stepping in front of raving reporters." https://lnkd.in/ez9s5SQe

BEAUTY FOR THE WYN ✨ "The first athlete of her calibre to inaugurate a makeup line of her own, Williams aimed to leverage not just her celebrity but her sport and experience as a Black woman and a working mother for the development of WYN." Thank you Noor Lobad and WWD for spending the morning with Serena Williams & the incredible coverage. https://lnkd.in/ea25h_8w

BEAUTY FOR THE WYN ✨ "The first athlete of her calibre to inaugurate a makeup line of her own, Williams aimed to leverage not just her celebrity but her sport and experience as a Black woman and a working mother for the development of WYN." Thank you Noor Lobad and WWD for spending the morning with Serena Williams & the incredible coverage. https://lnkd.in/ea25h_8w