CoastTV

Celebrating one year since we rebranded WRDE Coast TV to CoastTV has been an incredible journey. Leading this transformation was a huge project, and it wouldn't have been possible without the amazing collaboration across all departments. It started with a vision to give our brand a fresh, modern look. Working closely with our graphic designer, we created a bold new logo and a set of eye-catching news graphics. These changes not only look great but also make our news high-quality and our brand more engaging and recognizable. A big part of our rebranding was emphasizing our focus on hyper-local content, in which news was already starting to do. By highlighting stories that matter most to our coastal community, we've built stronger connections with our viewers and really showcased the unique vibe of coastal living. Working closely with the news managers to analyze ratings and help fine-tune how we push certain stories and newscasts has been very eye opening to the needs of the viewer. CoastTV has stepped up its presence in the community, sponsoring more events and connecting deeper with our audience. We’re not just covering the community; we’re part of it. Our local program, CoastLife, has become a cornerstone of our content strategy. By working closely with the team, we've pushed for more engaging topics and used a multi-platform approach to promote the show. This has brought our viewers entertaining and enriching stories, making our station more fun and modern. This has also opened new doors for sales opportunities, helping us serve our clients better. The vibrant look makes us an appealing platform for businesses wanting to reach a dynamic audience. Leading this project as my first major initiative since being promoted to Promotions Manager for Draper Media has been incredibly rewarding. I’m grateful for the hard work and support from every department. Together, we've transformed CoastTV from a TV station into a vibrant brand that entertains, informs, and engages with our community on multiple levels. #Rebrand #CoastTV #CommunityEngagement #HyperLocalContent #Teamwork #PromotionsManager

We are proud to announce that for the second year in a row, CoastTV won Outstanding News Operation at the Chesapeake Associated Broadcasters Association Awards. The category is viewed by many as the highest honor of the evening, and is one of CoastTV's seven wins of the night. https://lnkd.in/e67_w4iG

We are honored and grateful to be bringing home such big CAPBA wins. Our whole CoastTV news crew works tirelessly on and off-camera to bring quality news content to the coast. Teamwork makes the dream work!

While other municipalities in Sussex County and the Town of Ocean City have passed ordinances to ban the sale and/or cultivation of recreational marijuana, Georgetown is considering rules to regulate these businesses within its town limits.

Take a look from above at storm damage in Ocean City that neighbors described as "crazy!"

We are so grateful to have Mallory Metzner on our team! Check out her appearance at Career Day.

Have you seen any "ghost forests" near you? Meteorologist Alex Seymore did a deeper dive into this phenomenon.

Preserving open space is an ongoing discussion in our rapidly growing coastal communities.

A big shout out to our photographer Ted Corriero, who went out and got all the footage and sound for this package. I always love stories where someone is overcoming an obstacle on the way to bettering themselves.

We have comprehensive coverage on these atypical overdoses on our website CoastTV.com.