Winning by Design

For those of you in the Los Angeles area... 📍 Join us for the Pavilion LAX+Winning By Design Revenue Factory Workshop! 📈 In today's SaaS landscape, the focus has shifted from "grow at all costs" to sustainable, efficient growth. Are you ready to transform your GTM team into a Revenue Factory? 🗓️ August 15, 2024 ⏰ 3:00 PM - 7:30 PM PDT 📍 Upfront Ventures, Santa Monica, CA Don't miss this opportunity to: 🔸 Learn how to achieve cost-efficient growth 🔸 Optimize your GTM motions 🔸 Apply Revenue Architecture frameworks to your business Featuring insights from Dan Smith, Chief Learning Officer at Winning By Design, and updates from Kathleen Booth, SVP of Marketing and Growth at Pavilion. Plus, network with peers during our happy hour at Esters Wine Bar! Register using the link in the first comment. #RevenueArchitecture #SaaS #GTMStrategy

🏭 Revenue Architecture: Your GTM Motions as Production Lines Ever thought of your GTM strategy as a factory floor? It's time you should. Each GTM motion operates like a unique production line: 🔸 SMB motion 🔸 Enterprise motion 🔸 Self-serve (PLG) motion Just as in manufacturing, these 'production lines' have specific inputs and outputs. The sum of their outputs? Your total revenue. 🔍 Why does this matter? It means your marketing campaigns can't be one-size-fits-all…An SMB campaign differs vastly from an enterprise one. Each 'production line' needs its own tailored approach. This simple concept is revolutionary for many. It provides clarity on how to structure and optimize your Revenue Architecture. ⚙️ By treating each GTM motion as its own production line, you can: 🔹 Tailor resources more effectively 🔹 Optimize processes for each specific motion 🔹 Measure and improve performance with precision 💡 How are you differentiating your strategies across different GTM 'production lines'? What unique inputs and outputs have you identified for each of your GTM motions? #RevenueArchitecture #Bowtie #GTM #RevOps #RevenueFactory

🔑 WORKSHOP OPEN FOR REGISTRATION: Unlocking the Power of Your Access Pass 🔑 Curious about scaling your GTM training and enablement programs? Join our open session to discover: ▶️ Essential use cases to drive significant impact ▶️ Peer insights and best practices ▶️ Expert guidance from industry leaders Hosted by Rachael Smith (Managing Director @ WbD) and Shari Johnston (SVP Customer Impact @ WbD) Perfect for: - Current Access Pass users - Those considering the Access Pass - Revenue Enablement roles - GTM strategy and operations roles - Training and Learning roles Supercharge your GTM efforts, whether you're already using the Access Pass or exploring options! Reserve your spot using the link in the first comment below.

Revenue Architecture has never been more accessible. 🚀 We recently launched 2 new “Essentials in Revenue Architecture” courses - one completely self-paced, the other just one live session. Join 3,000+ other GTM professionals that are equipped with and growing with Revenue Architecture frameworks and knowledge. The following top courses are also currently open for registration: For Revenue Leaders:  - Revenue Architecture (full course, 1-session, self-paced) - Bowtie Analytics (HAPPENING SOON!) - Insight Engineering For SDRs: - Prospecting for Impact For AEs: - Selling for Impact For CSMs:  - Customer Success for Impact For Managers: - Managing for Impact 🌍 Courses are available across US and EMEA time zones. 🔎 For the complete catalog of upcoming courses, see the link in the first comment.

Exciting news! We've just launched our Revenue Architecture Chatbot - your new AI-powered companion for all things GTM and revenue growth. 🤖 Why did we create this? We wanted to make the wealth of knowledge from our Revenue Architecture book more accessible and interactive. Now you can get instant answers to your burning revenue questions, 24/7. What's cool about it: 🔹 Fully trained on the comprehensive Revenue Architecture textbook written by 🐶 Jacco van der Kooij 🔹 Provides specific, actionable advice based on your specific question 🔹 Cites relevant book sections so you can dive deeper with the book as a companion Some ideas to get you started on what to ask the chatbot: 🖊 "What GTM motion fits best for my $50K product?" 🖊 "I'm at $20M ARR - what growth challenges should I prepare for?" 🖊 "How do I improve my team's win rates?" 🖊 "Explain the difference between sustainability and scalability" We're thrilled to put this powerful tool in your hands. Give it a try and let us know what you think! 💡 You can always find it on our homepage, or see the first comment for the link. #RevenueArchitecture #GTM #AI

Congratulations to our Q2 2024 Top 10 #RevenueArchitects rocking the top scores on the certification exam this quarter. These revenue leaders went through 10+ hours of live training on how to run a Revenue Factory across a unified GTM team and a rigorous exam and came out on top of their class! Top talent includes: -Laurent Moyersoen -Kurt Abrahams -Bechara Kara -Andrew Devlin -Andy Gramada -Matthis Baudet -Mark Baskin -Yasmine de Aranda -Victoria Moreno -Florian Bouron Thanks also to our instructors, 🚁Roee Hartuv Beth Yehaskel and John Grispon for their mastery in teaching as well and to Pavilion for your partnership in cohosting. #SaaSGTM

The recent Revenue Architecture Summit in Berlin has unlocked something magical... On June 26-27, 2024, we gathered with passionate business and revenue leaders at the historic Malzfabrik to dive deep into the art and science of transforming Go-To-Market teams into robust Revenue Factories. Led by our founder 🐶 Jacco van der Kooij and Lead Revenue Architect 🚁Roee Hartuv, the event was a melting pot of ideas, strategies, and networking. What we witnessed wasn't just a gathering — it was the manifestation of a movement that is reshaping how SaaS leaders are approaching revenue generation. From mastering the Data Model and GTM Model to implementing the Growth Formula, attendees left equipped with practical frameworks to drive sustainable growth. The energy was ELECTRIC! ⚡ We saw firsthand how the combination of executive networking, in-depth training, and real-world case studies created a formula for transformation. The passion and commitment of these participants were truly inspiring. And this is just the beginning. We're building an unstoppable movement that's redefining the future of sales and revenue generation in the SaaS world and beyond. Stay tuned for announcements about future Revenue Architecture Summits. The revolution is here — are you ready to be part of it with us? #RevenueArchitecture #RevOps #SaaS

Exciting news! Winning by Design has partnered with Momentum.io, welcoming them into our Certified Partner Program 🎉 We're thrilled to announce that Momentum has become a certified partner, joining forces with us to revolutionize revenue-focused calls through AI-driven SPICED autopilot and coaching 🚀 This collaboration combines our data-driven sales methodology with Momentum's cutting-edge AI technology to empower revenue teams. Here's what this means for you if you're using Momentum: -- Effortless SPICED Implementation: Set up SPICED autopilot to automatically update Salesforce fields, ensuring accurate and timely data capture. -- AI-Powered SPICED Coaching: Leverage Momentum's AI coach on every call, using Winning by Design's expert frameworks to provide real-time insights and feedback. -- Enhanced Personalization: Integrate our content mapping strategies with Momentum's customizable templates for more impactful customer communications. -- Seamless Cross-Functional Alignment: Capture and share insights across marketing, sales, and customer success teams to create cohesive customer journeys. As a certified partner, Momentum has demonstrated a deep understanding of our methodologies and a commitment to delivering exceptional value to our shared clients. This partnership isn't about replacing human expertise — it's about augmenting your team's capabilities to deliver exceptional customer experiences throughout the entire revenue lifecycle. Imagine perfectly aligned marketing campaigns, sales strategies that resonate with customer needs, and renewals that practically manage themselves. That's the power of combining Winning by Design's methodology with Momentum's AI capabilities. #RevenueArchitecture #revops #gtm

The WbD Ambassador Program is now ACCEPTING APPLICATIONS!! Read on... With the Charter cohort now live, the WbD Ambassador Program is now generally available and open to all new applications — and we can't wait to hear from you! 🎉 What’s included?  -- Early access to Revenue Architecture research -- Discounts on our flagship in-person Revenue Architecture Summits happening around the world -- Membership in the Ambassador Slack channel in order to connect with your peers -- A custom Ambassador badge -- And for the Reseller level only: referral fees when you refer those in your network into our Open Courses or Access Pass … and more! Or maybe you’re already an existing ambassador? Come say hi in the comments 👋 Join the growing group of GTM leaders who are as passionate about Revenue Architecture as we are:   Marcus Bening Koen Stam André Bressel Stephane Maes Chuck Marcouiller Charlie Moss Douglas van Oijen John Williams Jonathan Moss Jason Shaw...just to name a few! For more information and how to apply, see the first link in the comments. We can't wait to hear from you! #revenuearchitecture #revops #ambassadorprogram #ambassador

🏭 The Revenue Factory: An Orchestra of GTM Motions What are the models that you must use in order to build your own ‘Revenue Factory’ ? First - the GTM model lays out the different GTM motions that you might have across your business - which might include motions such as: - Enterprise motion: High-touch, complex sales cycles - Self-serve PLG motion: Product-led growth at scale - High-velocity SMB AE motion: Quick turnarounds, volume-driven - And more… Once you’ve identified the right GTM motions you should be using, how do you ensure each motion is performing at its peak? Enter the Data Model. �� The Data Model acts like a high-powered microscope, allowing us to zoom in on each motion: - Which are the conversion points that could be improved? And then… - Why isn't the SDR handing off leads efficiently? - What's causing low conversion rates in enterprise sales? - In our PLG motion, why aren't monthly users becoming weekly active users? In order to answer these questions, we must dust off a bit of math skills and apply the Mathematical Model - the engine that calculates input, throughput, and output for each motion. ⚙️ Finally, the Operating Model brings it all together, creating a cohesive GTM that drives sustainable growth across all of the various teams within GTM (sales, marketing, customer success, revenue operations). 💡 How are you aligning your different GTM motions within your Revenue Architecture? #RevenueArchitecture #Bowtie #GTM #RevenueFactory