With the rise of smaller, more frequent meals, Wetzel’s is expanding its reach beyond traditional mall locations to meet consumer demand. Our flexible formats range from food trucks to convenience stores, giving our fans a 360-degree pretzel experience wherever they go. Hear from Hillary Frei as she discusses how Wetzel’s pushes boundaries and explores new growth opportunities. 🚀 : https://lnkd.in/gXamwBR7
Wetzel's Pretzels, LLC
Food and Beverage Services
Pasadena, California 4,320 followers
Handheld Happiness
About us
It takes a twisted mind to bake a soft, chewy pretzel with ingredients like jalapenos and pepperoni or ham and cheese. Then again, Wetzel's Pretzels is a company filled with unconventional thinkers. Which is why people all over the world go through their day craving crazy concoctions like Jalapeno Cheese Dogs, Strawberry Lemonade and Sinful Cinnamon Pretzels.
- Website
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http://www.wetzels.com
External link for Wetzel's Pretzels, LLC
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Pasadena, California
- Type
- Privately Held
- Founded
- 1994
Locations
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Primary
35 Hugus Alley Suite 300
Pasadena, California 91103, US
Employees at Wetzel's Pretzels, LLC
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Jon Fischer
Head of Development at Wetzel's Pretzels | Fiction Author (Alpine Tide/Second Moon Trilogy) | Real Estate Strategy Expert | Trail Runner
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Diana K.
Senior Franchise Sales Manager at Wetzel's Pretzels, LLC
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Mike Kelly
Franchise Owner at Wetzel’s Pretzels
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Lucy Lai
Chief Financial Officer
Updates
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We’re not just expanding across the United States – Wetzel’s Pretzels is growing in Canada! With an existing Toronto location and three upcoming locations in Quebec, we’re just getting started. If you’re interested in opening a Wetzel’s Pretzels in the Great White North, visit our website and contact us today! https://bit.ly/3RGZU0S
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Happy 30 Years of Wetzel’s Pretzels! We’ve been serving handheld happiness since the 90s and have no signs of slowing down. Whether you’re nostalgic for the decade of grunge or embracing the now, we have a pretzel waiting for you! Visit your neighborhood Wetzel’s: https://bit.ly/3JQenn9
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We’re halfway through 2024 and have already brought Wetzel’s Pretzels to over 30 new locations! We’re thrilled for our amazing franchisees rolling through their communities on our trucks, popping up in their local Walmart or C-Store, and serving snacks in the mall. Want to open your own Wetzel’s Pretzels? Visit our website today: https://bit.ly/3QLVIMQ
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You heard it here first! Wetzel’s has the second-highest sales growth for a snack concept according to Franchise Times! If you’re looking for a sign to franchise with Wetzel’s Pretzels, this is it! Learn more about our franchising opportunity on our website: https://bit.ly/3P4HSVL
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When you combine Wetzel’s Pretzels with the world’s largest retailer, the possibilities are endless. Opening a Wetzel’s inside Walmart allows you to reach a whole new demographic of hungry shoppers. From our first unit to now 38 Walmart locations, our franchisees have found major success within our store-within-store format! https://bit.ly/3TonaSG
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Though our brand always stays fresh, we’ve been in the business of franchising for over 30 years, and we’ve got the structure to back it up! Franchisees benefit from our fun-loving brand with a rich business history and over 100 years of combined experience from our executive team. https://bit.ly/3P4HSVL
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Wetzel’s has officially opened its first Texas Walmart location in McAllen! 🥨 Thanks to our franchisee, Alan Wilson, McAllen locals can now conveniently enjoy our fresh hand-rolled pretzels while they shop. Read more in QSR to learn about our partnership with Walmart, reaching guests through retailers and beyond: https://lnkd.in/gbUZ4gNR
Wetzel's Opens Walmart Bakery in McAllen, Texas
https://www.qsrmagazine.com
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Of course, no Wetzel’s #FlexibleFormats roundup would be complete without mentioning our roots: the mall! Wetzel’s offers multiple opportunities to open in your local shopping center, including our kiosk. The mall kiosk allows you to be in the middle of the action, right where our guests are. https://bit.ly/3QLVIMQ
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Summer is finally here, and a new season means a new opportunity to grab your piece of the pretzel. If you’re an operator in Florida, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, or Washington, this summer is your chance to go full throttle with Wetzel’s Pretzels! https://bit.ly/3P4HSVL
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