WEBRIS ➭ Legal Marketing Agency

We're based in Miami - it's one of the toughest markets for law firms. All you have to do drive on I-95 for a mile you will see at least 20 law firm billboards. ...and if you turn on the radio you'll be serenaded by the sweet sound of a lawyer yelling at you "HAVE YOU BEEN HURT?!?!" Ever since Bates v. State Bar in 1977 law firm advertising has been out of control. There's not a single bus bench or urinal cake in South Florida that doesn't have a lawyer's face on it. Obviously, we believe in advertising too (hence why you're getting this ad). But we don't do this type of advertising for our law firm clients. This type of advertising requires you to get people to STOP scrolling to pay attention. For us, it's easy - we only work with law firms, so we just have to create ads for law firms. But for you? How can you really know who is looking for your services? You can't. So you take a shotgun approach that's incredibly wasteful, expensive and annoying. You advertise to anyone in your law firm's radius hoping to stay "top of mind", right? But there's a better way. Search engine marketing. Search marketing is the best platform for lawyers to get clients because people are actively seeking your services. You're not casting a wide net, people are coming directly to you. For you, that means... - A higher quality of leads (because they want your services) - Less work for you (because they come to you) - More focused campaigns with no wasted spend You're probably shaking your fist at the screen right now. "We've tried SEO and PPC...SEO didn't work, PPC was too expensive". I get it. That's because you did it wrong. You probably hired an agency with a smooth sales person that had NO IDEA what they were really doing. I can prove it. This past year we helped almost 75 law firms get more clients from search engines. The reason for our success is because of our meticulous "blended search" strategy. It's not a 1 size fits all approach, it's highly customized based on your market and your law firm's current standing. I put together a 10 minute video on the next page that walks you through it. Hit the link below to get instant access.

There’s 2 complaints we hear on a regular basis from our law firm clients: 1. Our marketing doesn’t generate leads / it’s too expensive 2. The leads we do get are all bad (tire kickers) Could it be your agency's fault? Maybe - but there's a number of other factors in play that you could be causing your law firm to get a bunch of "tire kickers" in the door. In my latest video I discuss 5 reasons why your law firm is generating unqualified leads and what you can do to fix it.

Online reviews are your law firm's best lead generation tactic, for 2 reasons: 1. Studies show that consumers heavily screen reviews of law firms before hiring them (Google and Avvo were cited as the most looked at review platform). 2. Reviews are a huge ranking factor for Google search. Google wants to show law firms they can trust, reviews are one of the top ranking factors in Google's local search platform. It's not enough to just wait for reviews to come in. You need to actively solicit reviews from past and current clients. The best way to do that? Wolf of Wall Street style - PICK UP THE PHONE AND CALL. It's worth the effort!!!

Personal injury statute of limitations is two years from the date of the injury (in most states). In a lot of cases, people take their time. There's a number of factors in play that might delay their decision: 1. Thinking insurance would handle it 2. Fear of judgement from those around them 3. Thinking it will cost them a fortune A lot of times legal help is sought out by friends or family in their behalf. Either way - once a decision is made to hire an attorney, the decision is made within a week. So they could have been hurt weeks, months or even years ago, but their decision in hiring a lawyer is quick. The injury space is NOT like other legal verticals. People are NOT shopping around as much and asking for referrals. Most injury cases start with a Google search. The firms that are present and have GREAT intake systems are the ones signing the most cases. The point? You don't have a huge window. You need to be at the forefront when prospects are looking for you. That's why Google is so critical. Your law firm should be doing everything in your power - SEO, Local SEO, PPC, LSAs, content creation...EVERYTHING. I know it's competitive. I know agencies are unreliable. But you can't afford not to. Your competitors are siphoning your cases away, one Google search at a time. #lawyer #accidentlawyer #personalinjurylawyer

We hear it all the time - "the internet produces bad leads - tire kickers, time wasters..." It's not the internet. It's you. In the legal business, if you're not first, you're last. If you're first, you dictate the quality of leads to the rest of the market. If you're not first, you're getting cascaded down bad leads from the firms on top. #lawyers #lawfirmmarketing #attorneys

Your law firm is struggling to get leads, for 1 of these 4 reasons: 1. You are relying 100% on an agency to handle your marketing, you really don't have any idea what's going on. 2. You are doing the same thing as everyone else and expecting different results. 3. You are stuck trying to outspend the competition, that’s a game 99% of law firms are going to lose. 4. You’re putting all your chips on “black” and expecting to win. You need an ecosystem that's connected across the digital landscape. So what can you do to fix it? 1. Watch the short video below 2. Drop us a comment and we'll do a FREE marketing review of your website #lawyer #attorney

Earlier this month, Google released a new algorithm update that has been devastating law firm websites. In its March 5 announcement, Google emphasized its goal of reducing unhelpful, irrelevant, unoriginal content from search results. The result of this update has been mass deindexing of websites and content that don't meet Google's quality guidelines. Wondering if your law firm has been impacted? Here's some questions to ask yourself... 1. Does your website have a ton of practice area pages targeting cities / locations that you don't have an office in? 2. Has any of your website's content been written with AI? 3. Is your content strategy to just create pages that match specific keywords? 4. Is your content outdated and possibly no longer correct? If you've answered "yes" to any of the following, you need to watch the video below. It's only 9 minutes long but could potentially save your website's SEO performance. Need help figuring out if your law firm's website was impacted? Drop a comment or send us a DM, we'll run a quick audit of your website and let you know.

We're based in Miami - it's one of the toughest markets for law firms. All you have to do drive on I-95 for a mile you will see at least 20 law firm billboards. ...and if you turn on the radio you'll be serenaded by the sweet sound of a lawyer yelling at you "HAVE YOU BEEN HURT?!?!" Ever since Bates v. State Bar in 1977 law firm advertising has been out of control. There's not a single bus bench or urinal cake in South Florida that doesn't have a lawyer's face on it. Obviously, we believe in advertising too (hence why you're getting this ad). But we don't do this type of advertising for our law firm clients. This type of advertising requires you to get people to STOP scrolling to pay attention. For us, it's easy - we only work with law firms, so we just have to create ads for law firms. But for you? How can you really know who is looking for your services? You can't. So you take a shotgun approach that's incredibly wasteful, expensive and annoying. You advertise to anyone in your law firm's radius hoping to stay "top of mind", right? But there's a better way. Search engine marketing. Search marketing is the best platform for lawyers to get clients because people are actively seeking your services. You're not casting a wide net, people are coming directly to you. For you, that means... - A higher quality of leads (because they want your services) - Less work for you (because they come to you) - More focused campaigns with no wasted spend You're probably shaking your fist at the screen right now. "We've tried SEO and PPC...SEO didn't work, PPC was too expensive". I get it. That's because you did it wrong. You probably hired an agency with a smooth sales person that had NO IDEA what they were really doing. I can prove it. This past year we helped almost 75 law firms get more clients from search engines. The reason for our success is because of our meticulous "blended search" strategy. It's not a 1 size fits all approach, it's highly customized based on your market and your law firm's current standing. I put together a 10 minute video on the next page that walks you through it. Hit the link below to get instant access.

Morgan & Morgan's gross annual revenue is estimated at $600 million per year. In order to generate that much revenue your law firm would need thousands of clients, which means you would need millions of leads per year. According to traffic estimation tools, Morgan & Morgan's website (forthepeople. com) generates over 6 million visits annually, all from Google organic traffic. SEO alone likely generates 300,000 inbound leads per year. Those are leads from free Google traffic, not tied to insane ad spend or radio spot. In our latest video, Cesar breaks down how Morgan & Morgan approaches their SEO strategy. There's tons of applicable insights in here that even the small law firms can follow. The video is too long to post here, so we've dropped the link to watch it in the comments!

Unfortunately, there's no lead generation hacks anymore. The legal landscape is simply too competitive, especially when it comes to search engine marketing. Well - there is one thing. Targeting the Spanish speaking market by ranking your website for keywords in espanol. The Spanish speaking market is the fastest growing demographic in the United States, and it's massively underserved (meaning it's faster to get your firm visibility for Spanish searches). Don't speak Spanish? Not a problem... - Most people search in Spanish, but speak English - You can just hire an intake firm that speaks Spanish Attacking Google in Spanish is one of the fastest ways your law firm can generate more quality leads. But of course, it's not that simple (or easy). A lot of law firms simply translate their website's content and expect to rank. There's 6 additional things that need to be done in order for Google to rank your website for Spanish searches. On this week's episode, Cesar and I break down exactly what you need to do to cash in on these searches. If you need help with this, our agency is 100% bilingual (estamos en miami), just reply to this email and we'll take a look at your website free.