VenuEx

#RetailMedia is more than just online. Shoppers are not just online. In grocery retail, more than 80% of shoppers are and will remain in-store well into the next decade. #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

Here's why you need VenuEx #TVOOH to scale your next campaign👇 • Massive scale with 800k+ screens across all 210 DMAs in the US • Attractive CPMs offering high ROI with one-to-many exposure • Maximum contextual relevance with the inclusion of venue data #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

At the heart of VenuEx lies venue-based, audience+behavior targeting, through our hundreds of thousands of screens located in contextually relevant environments. The reason why venue is right at the top of our contextual signals hierarchy is simple: Location data ensures that ads reach the right people at the right time and place. Consumers are most receptive to ads when they are delivered in contextually relevant locations. This is where location-based advertising truly stands out. Where better to run your athleisure ads than at the local gym, your new line of alcoholic beverages than at a bar, or your new line of beauty products than at a hair salon? It is for this very reason that more and more advertisers are now turning to venue-based advertising than ever before. By augmenting our contextual targeting mix with venue data, VenuEx delivers an audience targeting solution that maximizes contextual relevance through real world, environmental insights. 𝐈𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Venues directly reflect the consumer's current environment, enhancing the immediacy and relevance of advertising messages. 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Advertising in targeted venues capture attention more effectively, leveraging the unique atmosphere and consumer mindset 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭: Venue context provides deep insights into consumer behaviors and preferences, enabling more targeted and effective marketing strategies 𝐇𝐢𝐠𝐡𝐞𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬: By aligning ads with venue- specific activities, advertisers can significantly increase the likelihood of conversions. Get in touch today to scale up your next campaign! https://lnkd.in/grSvsPu6 #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

“Brands are looking to out of home right now for a number of reasons,” Bager said. “It’s brand-safe. You can’t skip it. You can’t block it. It has incredible creative opportunities. It’s big screens. It’s bold messaging.” #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #CTVOOH #TVOOH

"Combining television and OOH advertising delivers the biggest brand awareness buck, according to a study by Kantar." VenuEx is proudly spearheading the TVOOH revolution to bring this powerful media channel in the spotlight, and get it the attention it deserves. Massive scale, captive audience, venue & viewer specific data, attractive CPMs - VenuEx with ElementalTV's proprietary audience solutions, makes sure #TVOOH gets a permanent share of your media mix pie. 🥧

#TVOOH advertising in gyms and fitness settings is an impactful way to get in front of an #active, health-conscious consumer base that is interested in products/services that support a #healthylifestyle. By reaching people who have a positive mindset as a result of #exercising, TVOOH advertising in such relevant contexts provides the perfect opportunity to build meaningful connections with your target audience. #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #CTVOOH

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰? 2,000,000+ digital TVOOH (TV Out of Home) screens in high impact venues across USA are not effectively utilized due to challenges in fragmentation & transparency. Local and regional advertisers mostly opt for direct deals with publishers, meaning high CPMs and an overall lack of scale.  On the other hand, programmatic TVOOH, while rapidly growing in popularity and widely being used by brands of all shapes & sizes, suffers from a lack of transparency because of blind inventory pools and more specifically, a lack of venue data. These gaps make ad requests more or less inefficient leading to discrepancies in fill rates and ad budgets. 𝐓𝐡𝐞 𝐕𝐞𝐧𝐮𝐄𝐱 𝐞𝐝𝐠𝐞: Venue-based #TVOOH, a budding concept in the realm of #DOOH, addresses these challenges by providing: 𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐢𝐨𝐧: • 800k+ screens in over 100 different venue categories • 120+ publisher and technology partners • 1.5B DAILY ad opportunities 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐞𝐧𝐫𝐢𝐜𝐡 𝐛𝐢𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬 𝐰𝐢𝐭𝐡: • Venue-based DMP • Contextual DMP • Geo and demo analysis 𝐂𝐮𝐫𝐚𝐭𝐢𝐨𝐧: • 100+ VenuEx PMPs • Venue-based (retail, gyms, bars, hotels, retail etc) • Lifestyle/Behavior based (business travelers, health enthusiasts, pet owners, retail shoppers etc) Venue-based TVOOH by VenuEx maximizes contextual relevance through real-world, environmental insights. By providing immediate relevance through sophisticated venue data, and mindset engagement through psychographic and behavioral data, venue-based TVOOH significantly increases conversion rates in a cost effective manner. #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

While many may look at the out-of-home TV market and latch on to the first part of the name, this is far from accurate and does not tell the full story. With the key attributes and benefits of impact, audio and the provision of premium content, TVOOH delivers results far greater than TV and OOH combined. Engagement levels are high and contrary to some beliefs, the experience is far more active than passive. That’s why many clients and agencies are beginning to see TVOOH as an integral part of the TV advertising sphere, rather than being bundled in with traditional OOH. Get in touch today to find out how VenuEx can scale up your next TVOOH campaign! #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

"TVOOH with its unique combination of shared audio-visual and premium content, has been a trailblazer in providing critical viewer dwell time and creating high levels of active engagement in co-viewing environments. With. a co-viewing rate of 8.6, VenuEx's network of TVOOH screens provide incredible scale for impactful consumer engagement at a fraction of the ad spend. Being strategically placed in high-traffic areas, TVOOH screens ensure that the ads displayed are seen by a large number of people who are in a more captive state of mind, often with limited entertainment options. Additionally, with the rise of programmatic advertising within the out-of-home space, contextual targeting along with traditional data signals continues to create more relevant viewing experiences for TVOOH viewers." #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #doohadvertising #TVOOH #CTVOOH

A neuroscience study, The Neuro Impact Factor, conducted by Outdoor Media Association looked at the difference between classic and digital advertising screens in out-of-home advertising. The study found that TV ranks number one for ‘Neuro Impact Factor’ due to its immersive full-motion visuals paired with sound. Digital OOH followed in second, while radio came in third. Despite being 3 years old, the findings of the study continue to be accurate and relevant. With its combined influence of TV and DOOH, this research reveals why #TVOOH (TV out-of-home) is something of a sweet spot, merging the scale and impact of two individually powerful mediums. https://lnkd.in/diutvjmG #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #doohadvertising #CTVOOH