Varsity

Doug Chasick, CPM, CAPS, SLE, NAAEI Faculty – also known as “That Fair Housing Guy” – has nearly 50 years of experience at all levels of investment real estate acquisition, management and leasing. He’s also our Roundtable guest this week, where he’ll share some wisdom about the ins and outs of fair housing. Doug will also talk about AI and marketing, how to vet potential residents using AI and how disparate impact has become the basis for so many fair housing complaints. To join our July 11 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

Our very own Executive Creative Director, Robinson Smith, is used to winning for Varsity’s clients. Now that passion has paid off with a win for himself. Congrats, Rob!

At our 42nd monthly Age-in-Place Program Roundtable earlier this month we had the pleasure of welcoming Scott Townsley of Trilogy Consulting as our guest speaker. Scott talked at length about the simple topic (but also a very big one) of potential within the Age in Place Program (also known as Continuing Care at Home or CCaH). Visit the Varsity blog for key lessons from Scott’s presentation: https://bit.ly/3zkueIw

Jessica Fredericksen, MSW, CADDCT, CMDCP is the Director of Brain Health at Goodwin Living. She’s also our Roundtable guest this week, where she’ll talk about StrongerMemory and how to create a brain health movement for your community. StrongerMemory is a breakthrough program that helps improve cognitive brain function. Participants spend just 30 minutes a day engaged in simple reading, writing and math activities. To join our June 27 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

Facebook, Instagram, Linkedin and other channels are critical parts of every community’s marketing plan and this Thursday’s Roundtable gathering will offer 10 ways to get the most out of your social media efforts. Our presenter will be David Shoffner, communications manager at Varsity. Among the insights David will share are lessons in how often communities should post, how to find the right content mix and some simple photography tips to make your posts come to life. To join our June 20 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

June is Pride Month, which made the month’s first Roundtable guest – Sadiya Abjani of SAGE – not just well timed, but also fascinating, inspiring and insightful. SAGE is a leading LGBTQ+ aging cultural competency provider with decades as an educator that provides training programs and strategic guidance to help improve the lives of LGBTQ+ older persons. Visit the Varsity blog for key lessons from Sadiya's presentation: https://bit.ly/3RyLOPc

Varsity is looking for a CRM/Marketing Automation Specialist to join our Philadelphia or Kansas City teams. Candidates should be fiercely focused on building multi-channel campaigns and journeys in our clients’ CRM and MAP programs while working closely with all members of the client and agency team. Generation of qualified leads through digital channels is the ultimate focus and the ultimate win for Varsity's clients. Learn more and apply: http://bit.ly/PMGCareers #hiring #job #jobopportunity #recruitment

We’re very happy to announce that Scott Townsley of Trilogy Consulting will be joining us as a guest speaker at this week’s Roundtable gathering on Thursday, June 13 at noon ET/9 AM PT. Scott’s presentation will focus on the role of critical thinking in marketing and sales. Trilogy specializes in working with senior living and senior care organizations to align board, leadership and consumer perspectives into an actionable vision for the future. To join our June 13 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

Hoyle Koontz what a great quote! We're always proud to partner with you and the team at The Vectre!

This Thursday, we’re kicking off Pride Month with a special Roundtable guest – Sadiya Abjani from SAGE. Sadiya will lead a discussion about creating inclusive communities for LGBTQ+ older adults. SAGE is a leading LGBTQ+ aging cultural competency provider with decades as an educator that provides training programs and strategic guidance to help improve the lives of LGBTQ+ older adults. To join our June 6 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.