Varsity

In 2021, Springpoint Senior Living built a program that created social media ambassador teams at each of its communities. The goal? More social media postings and online reviews. The results? Three years later, reviews increased from 152 to more than 700 and total Facebook followers are up 70%. This week’s Roundtable guest is Julia K. Zauner from Springpoint Senior Living and she’ll share how they created the ambassador program and how the Springpoint team uses Reputation.com to support its efforts. To join our August 8 Roundtable and for updates about future gatherings, submit your name and email address at https://lnkd.in/evcekm63. 

This week’s Roundtable guest is James Ragan, CFA from D.A. Davidson Companies, a company that counsels senior living communities in financial matters. James’ presentation is titled “From Wall Street to Washington.” On the agenda is an assessment of financial markets and elections, what investors should consider in the current environment and the question on everyone’s mind: Do presidents really matter for investors? To join our August 1 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

In 2018, Goodwin Living created a program that helps employees pursue their U.S. citizenship and even pursue citizenship for family members. Six years later, that program is thriving and has become a valuable recruitment and retention tool for Goodwin Living. This week’s Roundtable guest is Valerie Burke, chief philanthropy officer at Goodwin Living. Valerie will share details about the Citizenship Application Program at Goodwin Living and how other communities can create similar programs of their own. To join our July 25 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

This week’s Roundtable guest has many titles. Mature market sales & marketing consultant, keynote speaker, brand ambassador, path carver and best-selling author. She’s also someone many of you may know. We’re very excited to welcome Joy Loverde to this week’s Roundtable where she’ll share some questions, comments and concerns overheard during her many visits to communities around the nation. To join our July 18 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

For senior living communities, promoting expansion is critical, but staying focused on marketing for the existing community is also important. That’s why Wichita, Kansas-based Larksfield Place Retirement Communities, Inc. has asked Varsity to help with both. The multi-year project involves branding research, sales consulting, development of a creative campaign and marketing for the current community and an upcoming expansion. Stop by the Varsity newsroom for details: https://bit.ly/469VVzV

Doug Chasick, CPM, CAPS, SLE, NAAEI Faculty – also known as “That Fair Housing Guy” – has nearly 50 years of experience at all levels of investment real estate acquisition, management and leasing. He’s also our Roundtable guest this week, where he’ll share some wisdom about the ins and outs of fair housing. Doug will also talk about AI and marketing, how to vet potential residents using AI and how disparate impact has become the basis for so many fair housing complaints. To join our July 11 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

Our very own Executive Creative Director, Robinson Smith, is used to winning for Varsity’s clients. Now that passion has paid off with a win for himself. Congrats, Rob!

At our 42nd monthly Age-in-Place Program Roundtable earlier this month we had the pleasure of welcoming Scott Townsley of Trilogy Consulting as our guest speaker. Scott talked at length about the simple topic (but also a very big one) of potential within the Age in Place Program (also known as Continuing Care at Home or CCaH). Visit the Varsity blog for key lessons from Scott’s presentation: https://bit.ly/3zkueIw

Jessica Fredericksen, MSW, CADDCT, CMDCP is the Director of Brain Health at Goodwin Living. She’s also our Roundtable guest this week, where she’ll talk about StrongerMemory and how to create a brain health movement for your community. StrongerMemory is a breakthrough program that helps improve cognitive brain function. Participants spend just 30 minutes a day engaged in simple reading, writing and math activities. To join our June 27 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.

Facebook, Instagram, Linkedin and other channels are critical parts of every community’s marketing plan and this Thursday’s Roundtable gathering will offer 10 ways to get the most out of your social media efforts. Our presenter will be David Shoffner, communications manager at Varsity. Among the insights David will share are lessons in how often communities should post, how to find the right content mix and some simple photography tips to make your posts come to life. To join our June 20 Roundtable and for updates about future gatherings, email Derek Dunham at ddunham@varsitybranding.com.