Underscore Marketing

Happy 4th of July from your friends at Underscore! We hope you have a fun and safe holiday with friends and family.

Happy Pride! Today is the day we honor the Stonewall Riots, which started by Marsha P. Johnson and Sylvia Rivera on June 28th,1969, at the Stonewall Inn in Manhattan, New York. The last Sunday in June is celebrated in NYC to mark the start of the LGBTQIA+ rights movement and remind people how powerful they are when they come together for a cause. Today, we hope you take the time to learn more about the history of Pride and support LGBTQIA+ people by supporting a cause like the Trevor Project or the LGBT Center in NYC or patronizing an LGBTQIA+ business.

We're excited to announce the release of our comprehensive how-to guide that helps you unlock the secrets to a successful product launch - authored by our CEO, Lauren Boyer. Navigate market access challenges, leverage data-driven strategies, and engage stakeholders early for maximum impact. Your roadmap to launch success starts here! Key takeaways include: • Early Media Involvement: Engage media partners 12 months before launch for meticulous planning and market trend anticipation. • Data-Driven Decision Making: Utilize detailed insights about target audiences and market trends to inform strategies. • Comprehensive Omnichannel Strategy: Integrate channels, messaging, and creative efforts to support overall goals. • Flexibility and Adaptability: Adapt tactics in real-time based on data and feedback to maintain effectiveness. • Strategic Collaboration: Ensure alignment and minimize delays by involving all stakeholders early. Download this FREE playbook to unlock the full potential of your product launch. Equip yourself with insights and strategies for success. Dive into the guide today! https://hubs.la/Q02DJsVf0 #ProductLaunch #DataDriven #pharmamarketing

ICYMI, we'll be attending - and are a sponsor of - Future Pharma, kicking off tomorrow in Boston, MA. Our team is excited to engage in what is primed to be a very timely event that will offer extensive thought leadership and practical guidance on how to define marketing and commercialization strategies for a comprehensive #digital roadmap. Why does this event matter? It's one of the leading conferences tailored to help commercial leadership evaluate their personal and non-personal promotions, calibrate marketing & sales strategies, and deliver crucial insight on commercial wins in a rapidly evolving industry landscape. #pharmaevents #digipharma

Today, we celebrate Juneteenth, which commemorates the day when the last enslaved people in the country, those living in Galveston, Texas, were informed of their freedom. This notice came two years after the Emancipation Proclamation was made by President Lincoln. Today we encourage you to support Black Owned businesses and organizations that support the Civil Rights and growth of Black People. You can learn more about Juneteenth and organizations/activities to support here: https://hubs.la/Q02CmhSy0

We are very excited to be sponsoring Future Pharma, which is starting in exactly one week at the Westin Copley Place, in Boston. Dave Mevorah, VP of Client Development and SVP of Client Services Stephanie Ross-Carman will be representing Underscore, so make sure to reach out if you'd like to talk business ... or just say hi! Day 1 of the event will cover a range of key topics, including: - Developing best-in-class marketing strategies, agile marketing through design thinking, and effectively incorporating technology into sales processes. - Technological integration and digital transformation to improve commercial operations, with breakout sessions covering AI integration, digital innovation, and omnichannel orchestration. - Empowerment and diversity, with dedicated panels and discussions on addressing challenges and strategies for increasing diversity and supporting women in leadership roles within the pharma industry. - Patient engagement and data utilization, with insight into how leveraging real-world data, enhancing patient outcomes through targeted campaigns, and building trust on social media reflect the importance of patient-centric approaches in pharma. #pharmaevents #pharmamarketing

We are thrilled to announce that our team had the incredible opportunity to participate in the IAB Tech Lab Summit. This event brought together industry leaders, innovators, and experts to discuss the latest advancements and trends in the digital advertising ecosystem. We are excited to leverage this newfound expertise to stay at the forefront of the industry and continue providing exceptional services to our clients. #pharmaevents #techlabsummit

🔍 New Blog Alert: Specialization in Pharma Marketing, by Susan Quinn 🔍 Broad marketing approaches are becoming a thing of the past. Personalization is key in today's competitive landscape, but how can pharma marketers tailor their media strategies for maximum impact? Our new blog article sheds light on where to start. 📊 Key topics covered: ▶ Shift from broad audience categories to hyper-focused segments ▶ Individual strategies and messaging for different audience behaviors ▶ Addressing the distinct needs of diagnosed, misdiagnosed, and undiagnosed patients ▶ Personalized approaches for healthcare professionals (HCPs) with customized media mixes ▶ Synergy between media and sales force efforts enhances impact ▶ Importance of data collection, validation, and analysis for actionable insights Dive into the full article to explore how to effectively engage your audience and stay ahead in pharma marketing. Embrace specialization and leave 'broad' behind! Read the full article from Susan Quinn here: https://hubs.la/Q02zZGnt0 #PharmaMarketing #Personalization #MediaStrategy #HealthcareMarketing

As May draws to a close, we'd be remiss to not acknowledge the end of Asian American and Pacific Islander Heritage Month. AAPI month began in 1977 when Congress designated the first ten days of May to commemorate the history and contributions of Asian American communities here in the U.S. The effort was led by Representative Frank Horton of New York and Senator Daniel Inouye of Hawai'i. The observance evolved into a month--the same month in which the first Japanese immigrants came to the U.S. in 1843. Although today marks the end of AAPI month, there are opportunities to learn more about AAPI heritage and their contributions to society and history. You can start with PBS and their library of work by AAPI creatives https://hubs.la/Q02z8KZ40.

We are delighted to announce our new accreditation as a member of the IAB. Being a part of such a key industry organization, we'll be able to meaningfully contribute to some of the key work being done around developing industry standards, conducting impactful research, and supporting the online advertising community in the healthcare domain. Here's to new opportunities and growth! #IAB #pharmamarketing #DigitalMarketing