Loom = Getting things done
I’m providing faster, better creative direction. How? I started using Loom. I used to draft pages of notes for all my communications with artists: • Project kickoffs • Script walkthroughs • Work-in-progress feedback All my communication depended on thorough documentation. This is time consuming, and it also requires the artist to compare my written notes to other visuals (design, mood board references, scripts, etc). Recently, I started recording videos where I share my screen, point out exactly what I’m referencing, and provide context on my direction. Here’s what I like about it: 1. It’s faster These kickoff documents usually take me 30-45 to draft and organize. These videos take around 5 minutes. 2. It’s more personal We’ve all sent a text that read harsher than we intended. Speaking my feedback out loud allows me to convey the nuance in the tone so that I don’t sound like a jerk (hopefully). 3. It’s more clear Specifically pointing out elements on my screen allows me to be really thorough on exactly what I mean. It saves a lot of back and forth with the artist. I knew about Loom as a tool, but didn’t quite see how it could fit into my process. Huge shout out to Colby Wegter for helping me see how I could implement it. I started using it to save time, but I’ve heard really positive feedback from the artists, saying that it was much clearer and a great resource for them to refer back to while executing. If your job requires providing detailed direction or feedback, I’d recommend trying it out. (this is not a paid endorsement because loom is not crazy enough to sponsor me)