Beyond the Title: In Conversation with a CMO We had an incredible session delving into the minds of today's dynamic Chief Marketing Officers. Our speakers shared their personal insights on daily challenges, strategic priorities, and the motivations that drive their innovative leadership. Thank you to Matthew Bushby Rightmove, Lisa Delaney Cathay Pacific for sharing their thoughts, and to Josh Harris Neverland Creative for moderating. Watch our roundup below >> #UKatCannesLions #CannesLions #TheBusinessOfCreativity #Innovation #MarketingLeadership #CMOInsights
About us
UK Advertising returns to Cannes Lions bringing together global leaders and UK Advertising to explore the business of creativity. Make sure to join one of the most awarded countries at Cannes Lions as we host thought-provoking networking events throughout the week in our new UK Advertising House, along the Croisette, and on the Palais speaker and award stage. UK Advertising House: 45 Boulevard de la Croisette 06400
- Website
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canneslions.ukaeg.com
External link for UK Advertising
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Type
- Nonprofit
Updates
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UK Advertising reposted this
“It is the sum of all of our parts and it is ideation, imagination, spirit and soul. And it’s however we’re able to mix or blend that recipe.” Our very own Propeller Group Vice President of US & Associate Director Mary Cirincione featured in a roundtable discussion in Cannes hosted by UKAEG, the UK Advertising Export Group and Reuters Plus titled Creativity as a Superpower. The discussion brought together leading marketers from the UK and the USA to discuss the role of creativity in driving business growth. You can read the full article from UKAEG here: https://lnkd.in/eXMJA-bp Watch the video here: https://lnkd.in/em9aCjAC #UKatCannesLions #CannesLions #BusinessOfCreativity
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We had an incredible time at the Global Indie Leaders Connect event during Cannes Lions! This gathering brought together founders, owners, managers, and directors of independent advertising and media agencies from around the world to connect, collaborate, and share unique insights. A huge thank you to our speakers: Ed Palmer, St Luke's London Thea Hamrén, First Lady Agency Sarah Oberman, The Or Tom Trevelyan, Neverland Creative Hosted in partnership with Neverland Creative. Here are some highlights >> #UKatCannesLions #TheBusinessOfCreativity #IndependentAgencies #GlobalIndieLeaders #CannesLions #Advertising #MediaAgencies #Networking #CreativeLeadership
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UK Advertising reposted this
CANNES 2024 | Last week, we had the privilege of hosting two impactful roundtables in collaboration with UK Advertising during our activity in Cannes 2024. Our APAC roundtable explored storytelling in the digital age and the advanced creator economy in Asia, delving into the transformative potential of AI, AR, VR, and the metaverse in creating immersive brand experiences. The MENA roundtable focused on connecting with Gen Z through resonating storytelling, emphasising the importance of understanding subcultures and the unique media consumption patterns across the region. Ben Thompson from BBC News moderated the event, discussing standout ads like the Martin Scorsese Squarespace ad and the World Down Syndrome Day advert. Key insights included the irreplaceable value of human creativity, emotionally resonant narratives, and the rapidly changing media landscape. Thank you to all our speakers and participants. Here's to pushing the boundaries of storytelling and embracing the future of advertising! #Cannes2024 #Advertising #Storytelling #DigitalAge #MENA #APAC #UKAdvertising #BrandNarratives #Innovation #Creativity
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In a landmark week for the UK advertising industry at Cannes LIONS, the UK Advertising Export Group (UKAEG) announced record-breaking export figures, with £18 billion in advertising and research services exported in 2023. Notably, £3.4 billion of this revenue came from the United States alone. Leading marketers from the UK and the USA convened to discuss the transformative role of creativity in driving business growth and ROI in a special conversation hosted by UK Advertising & Reuters Plus. Read the write up and watch the video here >> Moderator and Film Producer: Arif Durrani Reuters Plus Participants: Noel Bunting, Publicis London, Mary Cirincione Propeller Group, Ian Forrester 🦩 DAIVID 🦩, Mel Arrow McCann London, Nick Hirst adam&eveDDB, Alexandra Salomon Association of National Advertisers, Deborah Honig Samsung Electronics, Raquel Bubar The New York Times, Prologis, Dan Carter Freeman Company Aisling Conlon 🔜 SXSW, Quianna Maw #UKatCannesLions #CannesLions #BusinessOfCreativity
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Thank you to Julian Boulding from thenetworkone for including our East meets West Roundtable in his write up of Cannes Lions. thenetworkone produce a comprehensive round up of their thoughts and ideas from the festival each year, and it's great to be a part of it. #UKatCannesLions #CannesLions #TheBusinessOfCreativity
thenetworkone's ultimate Cannes Review is now available: please download your free copy - https://lnkd.in/e4kan8-r We already had many positive comments from leading agencies, marketers and consultants, all around the world. Here are just a few: "Your report is the best" (Argentina) "Delightful to read and very insightful" (Australia) "Fantastic review" / "Simply brilliant" (Brazil) "The closest thing to being there" (Canada) "Really interesting - and fun!" (France) India: "A great take away" (India) "Thank you so much" (Mongolia) "Well written and super-insightful" (New Zealand) "Interesting read" (Oman) "Insightful and entertaining" / "Love it!" (Singapore) "The writing is just fantastic" / "We will read it with love and attention" (Spain) "Excellent as ever - made me smile in multiple places" (UAE) "Thanks for sharing" (Uganda) "Brilliant" / "I always like your reports" / "Enthusiasm and Passion" / "I always look forward to this" / "Thoughtful, insightful, with a splash of humour" / It made up for me not being there" (UK) "A great read" / Highly enjoyed" / "Really well done" / "Helpful and insightful" / "Really impressive" (USA) So a HUGE thank you for your support and appreciation to Alejandro G. Terzi, Ciro Dias Reis, Jp Lacroix, Matthew Gingrich, Philip Thomas, Simon Erskine Locke, David Blois,Fran Valmaña, Stephanie Graves, Lars Voedisch, Frank Muthusi, Peter Cowie, Jan Rijkenberg, Uma Rudd Chia, Suraj Sadeesh, Phil McDonald, Angela Feruglio, Matt Hofherr, Kass Sells, Gabriela Neves, Roly Darby, Heetal Dattani, Jeremy Stern, Tina Fegent (FCIPS), Ian Wright, Kavita Pandit, GANZORIG Vanchig, Ron de Pear, Mike Amour, Julio Gálvez, Samantha DiGennaro, Karen Cesar, Nikki Wright (APR, FPRINZ, CMInstD) and others too numerous to mention - but we love you all 😀 #CannesLions #thenetworkone #independentagencies
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A big thank you to the British Promotional Merchandise Association for partnering with us to create our popular fans - ensuring everyone was kept cool in the sun and the rain! Check out these snaps of the fans in action, beautifully modelled by the team and guests of BBC Studios. 📸 Photo credits: Bronac McNeill #UKatCannesLions #CannesLions #BusinessOfCreativity #PromotionalMerchandise #BPMA #BBCStudios
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Beyond the Score - A Global Trend: Event Recap This year, with some of the biggest sporting events on the global calendar, sports marketing is experiencing a watershed moment. Our insightful discussion at Cannes Lions explored how brands can strategically align with major events like the Euros, Paris Olympic Games, and Paralympic Games, leveraging innovative sponsorships, marketing campaigns, and fan activations to enhance visibility and engagement. Thanks to our speakers Karin Seymour, Sky Media UK, Zarah Al-Kudcy, Chelsea Football Club, Eleanor K. Duff, PhD, Sanofi, Beth Johnson, Umbrella #CannesLions #UKatCannesLions #TheBusinessOfCreativity #BeyondTheScore #SportsMarketing #WomenInSports #Euros2024 #Paris2024 #Olympics #Paralympics #BrandEngagement #SportsSponsorship #AthletePartnerships #GlobalTrends
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Sustainability in Advertising: A Critical Conversation During Cannes Lions, we hosted an engaging roundtable on the urgent need for sustainability in advertising. Our discussion brought together thought leaders, industry experts, and change-makers to explore how advertising can become a powerful force for positive environmental and social impact. The conversation underscored the importance of transforming our industry to drive meaningful change. Attendees included Julie Davitz, Plus Media Solutions , Melissa Anderson, Public Good, Sebastian Munden, Ad Net Zero and was chaired by Rebecca Skiffins, BAD STAR STUDIOS Thank you to all the participants for their invaluable insights. #UKatCannesLions #CannesLions #SustainabilityInAdvertising #AdNetZero #BusinessOfCreativity
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Wrap-Up: Harnessing Creativity to Build Deeper Connections with Audiences Our latest session explored the power of creativity in building deeper connections with audiences. Thank you to Noel Bunting Publicis London, Lauren Dick Mail Metro Media, Seán Doyle Pinterest, and Nicky Bullard MullenLowe UK for sharing their invaluable insights on the latest trends in creative campaigns, digital, and experiential media. Watch our video where Nicky Bullard gives their top takeaways from the session >> #UKatCannesLions #CannesLions #BusinessOfCreativity #CreativeCampaigns #AudienceEngagement