Trust Relations

Podcasting is no easy feat. A lot can go wrong for brands that approach podcast production without the right strategies in place. But — if you do it right — the rewards for your brand awareness and credibility can be immense. In this week's blog post, our in-house podcast team shares 5 key tips for creating a successful branded podcast. Here's a quick preview: 🎙️ Make it (actually) interesting. 🎙️ Get the pacing and spacing right. 🎙️ Get comfortable with awkwardness. 🎙️ Be ready to pivot. 🎙️ Know the value you want to get out of your show. Want to learn more? Whether you’re interested in landing an interview on your favorite industry podcast, or starting a show of your own, our media relations and content development experts can help you reach the recording booth. Read it here: https://buff.ly/3RQpJfg #podcasting #PR #PRagency

Do you come here often? (We hope so!) It's been awhile, so please allow us to reintroduce ourselves! "Trust Relations" is the name of our PR and integrated marketing agency. It's also the concept behind our mission to redefine PR as you know it. 💡 Our CEO and Founder, April White, believes the tired, old-age PR agency model is broken. So, we’re on a mission to replace it with something better. We’re redefining public relations with “trust relations." That's a big leap, we know! But we believe it's what this industry needs, because trust is the key to achieving a respected reputation and building lasting customer relationships. If you've ever felt overlooked by your PR agency, or failed to see the point of investing in one at all, we want to talk to you. Let us change your mind about PR, with TR. Swipe to learn about our comprehensive suite of integrated marketing and PR services. And when you're ready to get started, reach out to us: https://buff.ly/3xWkpNg #PR #PRagency #agencylife

If you're a PR professional, there are two topics you just can't miss in the industry discourse lately: trust in journalism and the shaky job economy. On today's episode of the PR Wine Down, hosts April and Laura are tacking both! First, Laura recaps the key takeaways from “Polarization and the Press,” an article from Stanford’s Journalism program, with actionable advice to enhance journalistic credibility. Join the conversation as April and Laura cover the highlights, and share their own reflections about what PR professionals can do to support similar trust-building practices in PR. Also in this episode, April reads our latest Anonymous PR Horror Story submission from a listener who was passed over for a promotion — and even laid off — despite being an overachiever with years of experience. Get the scoop, wherever your favorite podcasts are found: https://buff.ly/4cr3ILy #PR #journalist #podcasts

Media relations is a core PR service. But PR can do so much more than that! What’s in your brand’s PR toolkit? If you're only focusing on media placements, you're missing out. Here are a few suggestions to help your PR program pack a punch: 🔩 Sponsored surveys unlock exclusive market research findings, to leverage as a tie-in to strengthen your brand's other strategic activations. 🔩 Trade show support brings a trusted PR advisor to your trade shows or industry events, to secure one-on-one media meetings for your executives onsite. 🔩 Speaking submissions can secure opportunities for your brand's spokespeople to present their thought leadership prowess at important conferences and events. 🔩 Celebrity and influencer relations bolster your marketing efforts to generate mainstream awareness and put your brand in the spotlight. 🔩 Affiliate PR leverages affiliate marketing channels to connect brands with top-tier media outlets. 🔩 Strategic messaging (like our Trust Analysis) defines your brand identity and how you want to be represented in the media. Ready to upgrade your brand's PR toolkit? Check out the services we offer: https://buff.ly/3KnD7nm #PublicRelations #IntegratedMarketing #BrandPositioning

We have some homework for you, PR pros! (But we don't think you'll mind doing it. 😉 ) Summer is here, and whether you're mid-flight during your summer PTO or relaxing by the pool on a hot weekend in your hometown, it's the perfect season to pick up a book. After all, reading is a great tool to help us improve our writing skills and refresh our creativity. (Plus, it's fun!) We're always striving to learn and grow at TR — we even have stipends to help our full-time staff keep doing it! There is no time like the present to give your brain a boost. Here's what our team is reading this summer. Your task? Give these recommendations a try, and let us know what's on your summer reading list this year! #WorkPerks #ReadingList #PR

Brands today are constantly innovating. With so much disruption—in every vertical and across every industry—it can be difficult for companies to stand out. But success hinges upon a brand's ability to reach the right audiences. In this post, we’ll show you how it’s done. Tap the link below to learn how the best PR agencies can help brands forge real connections with potential customers, even in niche markets. https://buff.ly/3Xd0tDi #PR #BrandManagement #CustomerRelationships

In this information-packed episode of the PR Wine Down, Allison Ullo is back in the virtual recording booth! Long-time listeners will remember Allie, our Lifestyle Group Director, from episode 45. Today, she's here to give us an update on all things affiliate PR! Tune in as we discuss the nitty-gritty details of affiliate PR, the niche area of media where consumer PR and digital marketing intersect! Later in this episode, April and Laura cover: 💡 the different career paths a PR professional might take 💡 how brands can decide which type of PR specialist to hire 💡 the pros and cons of agency, in-house and freelance PR Listen to this episode wherever you get your podcasts! Here is a good place to start: https://buff.ly/4bQ6cn4 #PR #AffiliateMarketing #B2C

Many brand executives will turn to a PR specialist for two things: managing a crisis and issuing a press release. While these are absolutely among the important goals a good PR agency can help with — they're only a small fraction of the value PR can offer! This week, we're covering three lesser-known indicators that your brand needs PR support. Do these sound like you or your brand? Reach out to us! We offer a comprehensive suite of services to help you reach your business goals, including PR, thought leadership, content development, integrated and affiliate marketing, and more! Connect with us at businessdevelopment@trustrelations.agency for a consultation, any time. #PR #ReputationManagement #Communications

We have three reasons to celebrate today: 1. It's Friday! 🥳 2. It's Allie's work anniversary! 😍 3. It's also Mike's work anniversary! 🤩 Allie is our lifestyle group director and an all-around media star! Mike is a skilled account manager specializing in the tech and blockchain industries. 📰 🚀 We're so proud to work with the best and brightest PR pros — and Mike and Allie are incredible examples. Swipe to learn more about Allie and Mike. ▶️ Cheers to many more years of Building Trust! 🌟 💜 Meet the rest of the team here: https://buff.ly/44BkTWE #AgencyLife #PR

When you think of a "PR agency manager," what comes to mind? Unfortunately, so many PR practitioners have poor experiences with workplace mentors, from micro-managing, to lack of guidance, to cutthroat practices and unrealistic demands, and more. It doesn't have to be that way! This industry is long overdue for a culture shift. That's why we emphasize a Considerate Culture at Trust Relations! We believe it's time for mentorship, empathy and genuine support to enter the mainstream. Check out these tips from some of our favorite managers at Trust Relations, and share your own leadership tips with us below! You can meet the rest of our incredible team here: https://buff.ly/44BkTWE #leadership #management #mentorship