While drugs like Ozempic grab headlines, real data on its impact is scarce – so we partnered with WeightWatchers to understand how weight stigma is evolving. Some highlights: > What weight bias looks like in the era of GLP-1s > How 'food noise' impacts Americans on a behavioral level > How education can work against those biases Thanks to our partners (Debra Benovitz, Rebecca Nathan, Ali Sher)for approaching this topic with curiosity and sensitivity. Read the full report here: https://lnkd.in/eAbfyQd5 #GLP1 #WeightStigma #ozempic #EmpathyInAction
TRIPTK
Business Consulting and Services
New York, NY 5,111 followers
Shaping the brands that shape culture
About us
TRIPTK is a global brand transformation partner. We shape the brands that shape culture. Our multidisciplinary team is built to solve multidimensional brand challenges, harnessing the power of culture to create enduring brand value. Proud partner to blue chip portfolios and iconic brands across sectors, we apply our values of Curiosity, Connection, Collaboration, and Courage to create transformative value for our clients.
- Website
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http://www.triptk.com
External link for TRIPTK
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Partnership
- Founded
- 2017
- Specialties
- Data & Analytics, Culture Change, New Ventures, Purpose, Vision, Values, Audience Strategy, Visual & Verbal Identity, Product, Service, Experience Design, Innovation Strategy, Thought Leadership, Growth Strategy, Brand Design, Portfolio Architecture, Brand Foundations, Brand Futures, Brand Positioning, Target Strategy, Go to Market Strategy, and Trends & Futures Consulting
Locations
Employees at TRIPTK
Updates
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After decoding the complexities of contemporary intimacy, Elly Bonney has pinpointed how our four codes of intimacy are currently manifesting in culture. From empathy in dating etiquette to the public exploration of carnal desire and intimacy, we’ve gathered ‘intimacy decodes’ from brands that are giving us all the feels. Email us to receive the full download in our 𝑫𝒆𝒄𝒐𝒅𝒊𝒏𝒈 𝑰𝒏𝒕𝒊𝒎𝒂𝒄𝒚 report. 💌 hello@triptk.com 💌 #brandstrategy #decodingintimacy #trendingtrends #trends #trendalert #TRIPTK 🏷️ Tinder | Instagram | Feeld | Museum of Sex
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What makes an #Olympics partnership meaningful and what makes it branded noise? TRIPTK founder Sam Hornsby and Comcast CCO Clayton F. Ruebensaal joined Jim Stengel on The CMO Podcast to discuss #Paris2024, making meaningful brand work, and how to build partnerships that deliver value year-round. Catch the convo: https://apple.co/3VjNvSI #brandstrategy #thoughtleadership #TheCMOPodcast 🔗 Gallery Media Group
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Culture is built by 𝐛𝐫𝐚𝐯𝐞 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬, not guests who consume more than they create. Reach out for a copy of Dajou Cottrell's report on 𝐛𝐫𝐚𝐧𝐝 𝐚𝐮𝐝𝐚𝐜𝐢𝐭𝐲 – how brands can show up as innovative, provocative, and daring. 📧 hello@triptk.com 📧 #brandstrategy #trends #trendalert #TRIPTK
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‘𝑰𝒏𝒕𝒊𝒎𝒂𝒄𝒚’ seems to be everywhere - but what does it really mean? Our very own, Elly Bonney unravels the tangly concept of contemporary intimacy, illuminating new modes of connection and the opportunities they present to brands. 💘 Send us a 𝒍𝒐𝒗𝒆 𝒏𝒐𝒕𝒆 (email us) to access the full report. 💌 #brandstrategy #decodingintimacy #trendingtrends #trends #trendalert #TRIPTK
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TRIPTK reposted this
Earlier this month, I swapped my usual 9 am office clock-in for a buzzy morning at City Winery, representing TRIPTK and Havas Creative Network at Ad Age's Gen Z Summit. 🍷 Made new connections, met old agency pals and drank in a whole lotta learnings: 💎 IRL shopping is not dead! Kristin Patrick and her team are in constant two-way conversation with Claire's core audience - especially those in their loyalty program of over 18M voices. She reminds us that Gen Z still love to shop in stores, bringing with them a discovery mindset akin to treasure hunting. 🔗 READ MORE: https://lnkd.in/errQh29V 💄 Stay in your lane to build brand goodwill. As longtime brand partners of Clinique, we were excited to see the brand continue to show up at the intersection of efficacy (products that work) and optimism (for skin, for life). Catie Cambria highlighted their new ‘Derm Creator Council’ – which gives Clinique a credible, product-agnostic lens to address topics like skincare misinformation while building brand goodwill. 🔗 READ MORE: https://lnkd.in/eGQgTWsy ✨ Comfort & joy as a business model. Today’s definition of nostalgia is based on the feeling of belonging (and the joy and comfort this brings) more than anything else. From smart product and partnerships strategy to doubling down on community-building via experiential retail, Jamie Cygielman shared how American Girl continues to redefine the brand for today's Gen Z and Millennial audience of joy and comfort seekers. 🔗 READ MORE: https://lnkd.in/eb84chBh #brandstrategy #agencylife #GenZinsights
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TRIPTK reposted this
CreativeMornings/ San Diego has connected me with so many brilliant ideas and people throughout my journey. I'm honored and grateful to take the stage this month and give back to the community that has already given me so much. For my friends in the greater San Diego area who are free the morning of March 29th, I would love to see you there. This month's theme is Perspective—and I'm excited to share a bit of mine with you all. Registration is still live at the link below: https://lnkd.in/gtfRCMbS Big thanks to the CMSD crew—Stacey, Ramel, Devora, and Kimberly—for all you do!
Frankie Margotta | CreativeMornings/San Diego
creativemornings.com
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Could not be prouder to partner with team Dickies® to make this happen 👊 For those we missed at SXSW this year, give the below a watch! 🤠 #SXSW24 #brandstrategy #client
This talk at SXSW is the culmination of a LOT of work over the last 2 years with the Dickies® and TRIPTK teams. A massive branding update and some campaigns under our belt gave us a lot to think about. Matt Lambert Ryan Stephens Emily Thome, MS Madeleine Rafferty Kate Stevenson Maggie Carr Ren B. Will Clark Dylan Viner Natalia Jasso + many more Héctor doesn't have a Linkedin but check out his work and then hire him for your branding projects immediately: https://lnkd.in/gXJ4R2ew https://lnkd.in/ges2qs6J
Genericana: Design, Branding, & How Hyper-growth Erodes Culture
https://www.youtube.com/
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TRIPTK reposted this
Recently, John Klopping, our global head of brand design, traveled to Austin, TX to represent Dickies at SXSW, one of the world’s largest showcases of creativity and innovation. John led a discussion around “Genericana,” discussing cultural & brand expression through workwear, design, and typography alongside Héctor Ramírez of TRIPTK. They explored brand identity through the archives of product, logo, type, and color trends over the last 100 years. Thank you to everyone who made this fireside chat possible and a special shoutout to SXSW for another amazing year! Listen to the full audio here: https://lnkd.in/eAHGjBBz
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TRIPTK reposted this
It's not often I write about the beautiful game on here. This weekend at SXSW I attended a sports tech panel featuring Kara Nortman, the co-founder of women's soccer team Angel City FC, and was left inspired by something she shared. While the focus of the conversation was, understandably, how technology could be used to connect fans to sports in different ways, she ended with a piece of advice that was nothing to do with leveraging AI, the advent of gambling apps or second screen games. She reminded us all of the unique power of live sports and specifically the purity and joy of the in-stadium experience. While it might only serve a fraction of a fanbase, there is something magical in the humanity that comes from connecting with thousands of other strangers for a few hours, with whom you may have nothing in common, aside from a shared passion for your team. Having worked on several projects all about elevating the experience of the modern sports fan, I love the idea of taking a step back to see what is worth protecting and preserving, recognizing things that shouldn't be screwed with, as well as earmarking what is ripe for change. There is a broader lesson in there somewhere #COYG