Fraud is rampant in the market research industry. Today, we're presenting our findings on fraud at #QuirksNewYork. Find out how fraudsters are deceiving market research firms and what researchers can do to stop losing money to scammers. And if you're interested in fighting fraud, stop by the Tremendous booth. We built an AI-powered solution that stops fraud at the point of payment. It's totally free, and available for all Tremendous users.
Starting Day 2 of #QuirksNewYork off with a cup of coffee and a session on fighting fraud in research! According to Brenna Ramsay, Tremendous, the average fraudster has 40 emails created, and 8 IP addresses and 3 devices used! So what can researchers do to fight fraud effectively? * Verify your participants prior to payouts. * Track digital fingerprints of your participants. * Set rules to detect unexpected behaviors. * Leverage your network and share data - fraudsters don't target just one company! #MRX #insights #QuirksEvent