Welcome to the debut of La Creme de la Creme: Industry Trends & News from Franchising's Top 100 Global Influencers, a publication that brings you the latest news from the franchise world’s most influential characters. In this edition, SeoSamba brings you highlights from the incredible world of franchise influencers, shedding light on the latest developments and achievements within the franchise industry.
Top 100 Global Influencers in Franchising
Advertising Services
Dover, Delaware 1,769 followers
The Top 100 Global Influencers in Franchising list includes the most influential characters in the franchise world.
About us
The SeoSamba's Top 100 Global Influencers in Franchising list includes the most influential characters in the franchise world, in most cases, these people are franchise superstars who have turned local operations into world-leading business powerhouses, using their enduring success as springboards to global fame. The list is completed by more hush-hush personalities, and dealmakers who seldom appear in public limelight, yet have nonetheless achieved undisputed recognition among franchise specialists, and insiders.
- Website
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https://www.seosamba.com/franchise-marketing/top-100-franchise-influencers.html
External link for Top 100 Global Influencers in Franchising
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Dover, Delaware
- Type
- Privately Held
- Founded
- 2020
- Specialties
- franchises, marketing, advertising, franchising, and franchisebusinessmodel
Locations
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Primary
Get directions
2140 S Dupont Hwy
Dover, Delaware 19934, US
Updates
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Like many of us, it is likely that your system is spending a sizeable amount on Google Ads every year. A crucial point has been posed by the Department of Justice and other voices: Does Google distort Ad auction pricing for searches at will? This is not merely theory; there are tangible consequences for all business advertisers, and the issue is compounded in the franchise model by the sheer size of your systems and the local markets each franchise owners compete in. It's critical to promote fair competition and transparency in the digital advertising market in order to protect franchise owners' interests. Let's make sure that franchises can flourish and evolve on an even playing field. Access the DOJ closing statement deck here! #DigitalAdvertising #FranchiseBusinesses #GoogleMonopoly #FairCompetition #Transparency
Local SEO Expert - Marketing Automation Software & CRM for Franchise Brands, Enterprises and Agencies.
The Department of Justice and numerous voices echo a resounding concern: Does Google hold a monopoly over search? And why should you care? Google's ability to manipulate auction prices, as evidenced by the "yellow cake initiative" in documentation, directly impacts your ad budget. With no viable alternatives, how can businesses safeguard their investments from being devoured each time Google adjusts to meet Wall Street's demands? There are strategies (ask in comment and I will PM you this), but the underlying issues persist. Moreover, overlooked by the DOJ are other alarming practices. Chief among them, in my view, is the provision of bidding algorithms by the auction provider. This temptation grants control to Google over advertiser bids strategy. What does that mean? Imagine stepping in to an auction house and being outfitted with a device that raises your arm every time the auction house says so, well that might be the way your Google ad account is setup right now if you or your agency use Google supplied automated bidding strategies. Are legislators addressing these concerns? Not that I have seen. My solution? Simple, you should not be able to sit on both sides of the table. If you run the auction and pilot that algorithm, you should be prevented from providing the bidding algorithms, other players should be able to sit on the side of the advertiser client. This would bring some transparency and create a new market in the process. I think that if Google wants to remain in this dominating position then more transparency is required.. think full "search terms" visibility for the clicks you paid for as an example.. I know Rand Fishkin had some beef with Google about that ;-) Let's advocate for clear guidelines to level the playing field and ensure fairness for all stakeholders, especially with small businesses in mind. #AlgorithmOversight #BidManipulation #FairMarketPractices #LegislativeActionNeeded #ProtectAdvertisers
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Danielle Wright, CFE and Premium Service Brands, your innovative strategies and forward-thinking approach have revolutionized the franchise business industry. Congratulations on your remarkable achievement as one of the SeoSamba Top 100 Global Franchise Influencers! https://lnkd.in/e8n3Xys #franchising #franchisor
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Your relentless pursuit of excellence and industry expertise have positioned you as one of the most influential figures in the franchise business sector. Congratulations Matthew Haller and International Franchise Association on being chosen as one of the SeoSamba Top 100 Global Franchise Influencers! https://lnkd.in/e8n3Xys #franchising #franchisor
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Congratulations on your remarkable success, David Mortensen and Self Esteem Brands, LLC! Your unwavering commitment to the franchise business industry has made you a true influencer among your peers. https://lnkd.in/e8n3Xys #franchising #awardsforexcellence
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Mary Thompson - CFE and Neighborly® , your dedication to advancing the franchise business sector has not gone unnoticed. Congratulations on your outstanding achievement and well-deserved recognition as one of the SeoSamba Top 100 Global Franchise Influencers! https://lnkd.in/e8n3Xys #franchising #franchisors
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Charles Watson, CFE and Tropical Smoothie Cafe, your hard work, passion, and expertise have propelled you to the top of the franchise business industry. Congratulations on being recognized as one of the SeoSamba Top 100 Global Franchise Influencers! https://lnkd.in/e8n3Xys #franchising #franchisedevelopment
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Congratulations on your remarkable accomplishment, Jason Feifer and Entrepreneur Media! Your exceptional contributions to the franchise sector have earned you a place among the SeoSamba Top 100 Global Franchise Influencers. https://lnkd.in/e8n3Xys #franchising #franchisor
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Your entrepreneurial spirit and innovative ideas have set a new standard in the franchise business industry. Congratulations, Meg Roberts, CFE and The Lash Lounge on your well-deserved recognition as one of the SeoSamba Top 100 Global Franchise Influencers. https://lnkd.in/e8n3Xys #franchising #awardsforexcellence
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Amber Manning and Just Cuts™ Franchising, your exemplary work and industry knowledge have positioned you as a true influencer in the franchise business world. Congratulations on being chosen as one of the SeoSamba Top 100 Global Franchise Influencers! https://lnkd.in/e8n3Xys #franchising #franchisors
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