The Gardella Group

There are SO many reasons to stop using AI to write your blogs and social media posts. The information might not be correct (and AI does not fact-check). It is completely inauthentic. There are no guardrails on plagiarism, and Google now dismisses AI-generated content (yes, Google can tell and watches ALL websites). AI definitely has a place in idea creation - but not in the actual writing. More on the blog at www.thegardellagroup.com

Do not use ChatGPT to write marketing content. While you may think that the blog it writes in 2.0 seconds is "good enough," the truth is that it can cause more harm than good. Brand voice, plagiarism, and authenticity issues are just the tip of the iceberg. Google's recent alg

Not sure if you heard, but Google's recent algorithm update is crawling the web discounting AI generated content. If you use AI (like ChatGPT) to generate website pages and blog posts, please stop immediately. Take ALL AI content off of your website. If you have any questions, please do not hesitate to reach out.

Pinterest is a sleeping giant that not enough business owners are taking advantage of when creating an executing a strategy (you do have a strategy don't you?). Pinning is great for SEO and you can connect with a whole new audience. https://lnkd.in/gsxZ4w-n

Do you have a Google Business Profile for your business? it is one of the cornerstones of your digital marketing strategy. This profile will help you rank in Google maps, accept Google reviews, and can even help with SEO. Here is a quick guide from Hootsuite to help you get started. I will warn you - getting it verified can be a little tricky so start today (and we are here if you have any questions! https://lnkd.in/eY3emMb

Is your marketing plan ready for Valentine's Day? If you want to post about the holiday and how customers/clients can "fall in love" with your business, then you need to set the plan now. https://lnkd.in/g5tfkPWM

Do you want to grow a social media presence this year? It isn't just about posting more. You need high quality content and a strategic digital marketing plan to make it happen. Not sure what to do first? Let us know and we can help! https://lnkd.in/eciQwGun

For years I have warned that duplicate content is an issue for SEO. If you copy content from other websites (even if you wrote it) Google will discount the site with the smaller presence. Also, search engines do not like when you have the same content written repeatedly on your website. If you happen to have a duplicate content issue, please take some time and use the tools suggested in this article to rewrite the problem sections. Of course, the best plan is to make a commitment in your digital strategy to only write unique content (i.e., only create unique content). https://lnkd.in/dAG3jv3b

Have you been looking for your why? Yes, you can post on social media to raise awareness and talk to friends about how unjust a situation is. But to really solve a problem ya gotta get your hands dirty and work to actually solve a problem. A few months ago, my "why" found me. Planets aligned and it all came together through an organization I cherish, a cause I deeply believe in, that all intersects with how I work with companies as well. https://lnkd.in/eTH35H27