All eyes are on the 2024 Paris games. Audiences that aren't in the stands will be on Peacock, the most comprehensive destination for streaming the action. For advertisers, it's not too late to reach these highly engaged live sports audiences on our platform: https://bit.ly/4cW1PqI
The Trade Desk
Technology, Information and Internet
Ventura, CA 196,865 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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An abundance of inventory is only as good as a marketer’s ability to reach consumers spending more time with high-quality media in more places than ever. Kokai helps you take the guesswork out of reaching consumers across the media they consume and equips you with the tools you need to make more informed inventory decisions.
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The open internet will be replumbed. Advertisers increasingly value certainty in reaching the right audience, and are willing to pay meaningfully more when they have confidence that their ads are reaching the right audience. Learn more in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
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What if artificial intelligence could make your advertising more intelligent? Our AI analyzes up to 15 million ad impressions each second to help you pinpoint the ones that are most valuable to your brand and discover your next crop of loyal customers. Learn how you can get the most impact out of every dollar: https://bit.ly/3VToTPP
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The Trade Desk reposted this
Ad Fontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers. #advertising #journalism #streaming
Debunking myths about advertising alongside news
link.chtbl.com
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Inside this edition of The Current: - With soaring viewership of last week’s presidential debate, Warner Bros. Discovery’s Max demonstrates why it’s betting on news, sports and live content as the cornerstone of its streaming strategy going forward. - German agencies see a boost in sales for their clients using the power of first-party data in connected TV (CTV) environments. - Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded? - In a recent op-ed, dentsu’s Zac Selby outlines seven ways marketers can make their media-buying approaches more sustainable.
Max votes for live sports and news coverage
The Trade Desk on LinkedIn
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The Trade Desk reposted this
Polaris Inc. Chief Customer Growth Officer Pam Kermisch joins The Current Podcast to share how harnessing data and listening to customers plays a vital role in understanding and expanding the company's audience and why it's important not to make assumptions. She explains how Polaris pivoted its marketing strategy to appeal to multicultural customers who it found prefer style over performance and that a common community brings people together. Listen: https://bit.ly/3W9tXRJ #advertising #firstpartydata #marketing
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Since launching our HEART Giving and Volunteer Programs last year, we’ve been exploring ways to expand our global impact. This week, we brought our employees together for our first HEART Volunteer Day — a coordinated effort where we united worldwide for a day of service. This was a grassroots effort designed to reflect our values throughout the experience. From providing food to those in need to beach clean-ups, our employees came together to make a positive impact in their local communities and enjoy a memorable day together. #WeAreTheTradeDesk
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The Best of the Open Internet includes the most popular and engaging digital destinations, across all digital channels (including web, connected TV, digital audio, etc). It also assesses the advertising experience of each of these destinations. Want to see the full list? Find it in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
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For marketers, influencing consumers without annoying them has always been a challenge. Ideal frequency has traditionally been hard to discern, especially in today's fragmented digital landscape. We dispel some common myths about media buying and reaching the right audience with the right frequency.
Ideal frequency: fine-tuning for optimal results | The Trade Desk
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