The Subtext is the destination for sharing and showcasing the most exciting and inspiring copywriting. It's a space to share work, sound off on the industry, stay on top of trends, access valuable resources, connect with copywriters and more.
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Director, Content Strategy And Editorial at Vuori | Ex Allbirds, Outdoor Voices, J.Crew | katelawkatelaw.com
🌊✨ Come join my team at Vuori 🌊✨ Looking for a Senior Copywriter to be a part of our incredibly talented team of brand marketing and creatives to help lead the charge shaping our TOV, storytelling, and content. Interested? Apply directly at the link so we can get your application into the system. And please share!
The Subtext turned 1 in June and we threw a little soiree in NYC to mark the occasion. It was a dreamy mix of delicious cocktails, belly laughs, great weather, and even better company. Thank you to the wonderful writers, contributors and friends who came out to celebrate with us. We feel honored to build this community with you and for you. Shout out to our esteemed guests: Whitney Bolster Gina Gutierrez Pamela Henman Emily Coyle Mike Reed Claire Falloon Ariel Levin Elan Miller Kiki Saxon Tim Cairns Neil Whitfield Austin Powe Jim Larkin Sid Feddema Oshun Layne-Paulk And even some friends that couldn't make it: Caitlin Barrett Daniel Arenas Anton Schulz Dave Clark Damien Correll Amber Bravo William Rauscher Andie Wexler Jennifer (Jenn) Vano Dan White Karin Fyhrie And of course, our Subtext designers who make us look good: Piper Jones Gray Hauser Miruna Talpas P.S. we're already planning our next event (London 2025 has a nice ring to it, eh?) and can't wait to meet more friends and contributors around the world. Let us know where you want us to pop up next and what our signature cocktail should be named? This one was the Tipsy Ipsum 🍸
Wolff Olins Executive Strategy Director David Stevens shows us how his team helped a youth movement whip up the global food industry and Bite Back. The verbal + visual one-two punch is strong with this one 👊 👊 https://lnkd.in/e8pm8Bfe
Hi Linkedin! Notion is hiring for our very first UX Writer...ever. This is an opportunity to establish what the function means for our company and design team. Come make history and immediate impact with us, this is a chance to pave your own path. As an added bonus, you get to report to Randy :) https://lnkd.in/gAHgN2k9
This one is for the word nerds (we love them, we are them). Playing word games isn’t just for avoiding small talk in public. Turns out, they're a great way to gin up ideas for your next naming project, as proven by Katherine Fischer: https://lnkd.in/efEBuqQu
🏃♀️BRB we're moving to Zurich for this #gigalert
🚨Job alert 🚨 I’m searching for an experienced copywriter with serious fire power to join my team at On . The Senior Copy Lead will work on top tier campaigns, helping set the bar for creative excellence. You’ll also work with scores of bright, driven, entrepreneurial people who inspire me every day, and join a culture that encourages creativity and bravery across the board. Come join us and Dream On? Job location: Zurich or London. Applications through the link below, not to me. No recruiters, sorry. https://lnkd.in/eRjEtCEr
We love when an interviewee turns the tables on us to bring the real questions. We had a great chat with nikki baker, Co-Chief Creative Officer at Fallon, where she plainly broke down the art of collaboration, the power of using your own voice and poses the question: why are still writing banner ads? https://lnkd.in/e_F9yRgg
The How&How team rebranded the Aruba Conservation Foundation, with a messaging strategy that helps the organization speak for the land, so everyone listens. Learn how Jack Wimmer, strategist and writer, adopted a spiritual voice over a practical one to connect the brand to something far bigger. Plus, he gives us all worthy advice as a final note: go put your toes in the grass. https://lnkd.in/dJ7MadGG
Tim Cairns, VP Creative Director of Story at COLLINS, is (unsurprisingly) a great conversationalist with a sharp opinion on everything from manifestos to titles to finding inspiration over a cup of tea. There are many golden nuggets to pull from this interview, but we particularly love his advice on building imperfection into brand voice. Brilliant! https://lnkd.in/g5-eyMDH
Contributing Writer Emily Seitz is back with a round two of In the Margins, our semi-regular series that gathers a few of the best books written about writing. Think of it like Cliff Notes, crafted by a writer for writers. https://lnkd.in/e6drkg_P