The Story Mob

While the Euros are taking many of the headlines right now, the esports summer of events is also kicking off, including the first ever Esports World Cup! With so many esports stories to tell - how do you know which ones are the best to get cut through for your brand? Fortunately, our team of media relations experts have been speaking to journalists across EMEA to find the answer. Read on to learn how to nail esports storytelling this summer with some bonus content thrown in to help you uncover the best talent and prepare them for fame! #esports #esportsworldcup #pragency #gamespr #storytelling

🚀 Introducing The Mob Memo! 🚀 Stay up-to-date with the latest media trends, client success stories, and valuable insights in our first edition of The Mob Memo! Here's what you can expect: 📈 Pro Tips: Essential PR advice to boost your communication strategies. 📰 Must-Know Headlines: Key industry insights and trends in gaming culture. 🌟 Clients in the News: Celebrating the achievements and milestones of our incredible clients. 🎉 Industry Events: Upcoming events you won't want to miss. #TheMobMemo #PRTips #IndustryTrends #ClientWins #GamingCulture #StayConnected

Is your #brand really connecting with #gamers? #Gaming is the latest audience passion point that brands are looking to connect with people on. While understanding gaming itself is key to getting #campaigns right, understanding the person beyond the games is just as important, especially when so many outdated stereotypes still exist. Read on for some insights on gamers away from the games they play, and if you need help understanding how and where to connect your brand with them, get in touch for a chat! #Videogames #Gaming #Insights #Marketing #PRagency #PR #PublicRelations #InfluencerMarketing #SocialMedia

Gaming #communities remain the heartbeat of the gaming and esports ecosystem, fueled with passion and an unmistakable culture full of its own #traditions, #style, #memes and #vernacular, ultimately driving the industry's growth and sustainability. We all know and love the major communities surrounding games like #Fortnite and #LeagueofLegends, but we’re equally inspired by the energy and life of community-driven, #grassroots games and tournaments. Ready to explore the dynamic world of gaming beyond the mainstream? Check this out! #community #gaming #esports #gamers #PR

Gaming #communities remain the heartbeat of the gaming and esports ecosystem, fueled with passion and an unmistakable culture full of its own #traditions, #style, #memes and #vernacular, ultimately driving the industry's growth and sustainability. We all know and love the major communities surrounding games like #Fortnite and #LeagueofLegends, but we’re equally inspired by the energy and life of community-driven, #grassroots games and tournaments. Ready to explore the dynamic world of gaming beyond the mainstream? Check this out! #community #gaming #esports #gamers #PR

Congratulations are in order to our friends at #Promax for a successful relaunch event as they evolve into The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.)! Organizations like #GEMA play a vital role in the marketing industry’s advancement and Alexis Boerger and Erika Satler were honored to attend. This rebranding has expanded the Association to go beyond just television, to now include sports, music, and… #GAMING. It was inspiring to see industry powerhouses from FX, IMAX, Crypto.com Arena, Super League, Fox, ESPN, Variety and more take the stage to talk about the current state of marketing in their respective categories. There were many insights shared, but one unifying theme in particular resonated with us, “regardless of the product we are marketing, ultimately, we are selling human emotion and experiences.”

As 2024 picks up, we’re ready to make some big bets on where the #PR industry is headed. We’ve surveyed the landscape, contacted our bookie and placed smart money (not really, it’s a metaphor) on emerging #trends across #technology, #journalism, #sports, #contentcreators and #socialmedia. Through it all, we’ve identified new opportunities and points of strategic emphasis that you’ll *absolutely* need to know. Want a sneak peek into the future of PR in 2024? We’ve got you covered — read on! #2024trends #gaming #bigbets #esports

Influencer marketing done well allows the creator to play with a brand in their own style, but what about giving them 100% freedom with no client sign off on the content? 😱😱😱 While that may fill some brand and product leads with fear (and understandably so), it felt like the right thing to do for the BAFTA Games Awards longlist announcement - their first beat of the 2024 campaign. 🎮 Given this was BAFTA’s first influencer campaign on TikTok, they took a leap of faith with our recommendation and the results have validated our approach. 🥇 Our brief was to drive conversation around the nominations, and our strategy was to make it easy for gamers to put their two pence in, by giving influencers on TikTok the freedom to agree/disagree/rant/rave over whether their favourite games were included. 🙌 The campaign performed above benchmarks for TikTok influencer content, with the average engagement rate at 5.17% and several creators’ content outperforming their own average views by 4x. 📲 Quite simply we made it really easy for people to join the conversation around something they’re hugely passionate about. Giving over complete ownership of content isn’t going to be right for every campaign but there is a time to give it a try. 🥅 If you’re unsure of how best to approach influencer marketing on TikTok give us a holler! 📞📞 📞 #tiktok #influencermarketing #pr #pragency #gaming #videogames #bafta #influencermarketingagency

We're beyond excited to welcome Brian Fisher to our team!  Brian joins the Mob crew with 20+ years of experience in strategic communications across gaming, sports, entertainment and media. Most recently he oversaw global comms for Allied Esports, where he helped open HyperX Arena #LasVegas in 2018 and grew the company through new content initiatives and partnerships. Brian brings a wealth of knowledge from his previous roles at Madison Square Garden, the New Jersey Devils and Prudential Center, Golf Digest and Edelman. Look out #NewYork, The Story Mob has arrived... and Brian is hitting the ground running. #PRTalent #Expansion #Teamwork #gamingculture