The Rootist

Need help discovering the best bang style for those over 40? 💇♀️✨ Allure Magazine / Didi Gluck’s latest article features expert tips from top hairstylists, including a shout-out to #TheRootist Clarify Dry Shampoo for adding that perfect touch of volume! Whether you have fine, thin hair or luscious, thick locks, The Rootist Dry Shampoo is your go-to for achieving that long-lasting, fresh style day after day. Read more: https://lnkd.in/e_9WJ7KM #Haircare #dryshampoo

We are thrilled to share that our Lead Chemist and Head of R&D Kseniya Popova has been featured in Brit + Co Thank you Kayla Walden! In her feature, Kayla taps Kseniya for the benefits of #TheRootist specifically for low-porosity hair: "This pre-shampoo treatment is fantastic for those with low porosity who want to target product build-up and excess oil… [the AHAs and apple cider vinegar] help to gently exfoliate without stripping natural, healthy oils that need to coat the hair.” Learn more about hair porosity here: https://lnkd.in/ePGg74fU #TheRootist #Haircare #LowPorosityHair #Innovation #Researchanddevelopment #BritandCo #Beauty #HairProducts #KseniyaPopova

Thank you The Business of Fashion // Liz Flora for exploring the rich traditions of fermentation in beauty and the transformative ways we can use biotechnology (aka fermentation) to shape a more sustainable future. At The Rootist, we believe in the power of fermentation to create a balanced ecosystem for your scalp to help support stronger, healthier hair from root to tip. Fermentation not only makes our clinically proven haircare more potent and more powerful, but promotes care and consideration for the planet. We are grateful to be included with CÉCRED, L'Oréal and Shiseido to reflect on the wisdom of this ancient beauty secret. Read more here: https://lnkd.in/eQ9kgA9e #TheRootist #Innovation #HairCare #Fermentation #Biotechnology

We're thrilled to share that Alison Yeh, our Chief Brand Officer, recently joined the Skincare Anarchy The Podcast to discuss our groundbreaking strides at #TheRootist. In this enlightening episode, Alison shares her inspiring journey and the collaboration with industry visionary, David Chung, that led to the birth of The Rootist. Our mission? To reimagine hair care by infusing it with ancient wisdom and cutting-edge biotechnology. Discover how our Rootbiomic Ferment™, a unique blend of clinically proven botanicals and fermented organisms, is revolutionizing hair and scalp health. Alison delves into our holistic approach that transforms routine hair care into a rejuvenating ritual, ensuring every strand is nourished from root to tip. Beyond efficacy, we're setting new industry standards with environmentally conscious practices, like silicone-free and waterless formulations. It's not just about superior hair care—it's about creating a sustainable future. Listen now to the full episode to get a deeper understanding of our innovative methods and the passionate team making it all happen. Apple Podcast: https://lnkd.in/e9n78fxJ  Spotify Podcast: https://lnkd.in/gYS9jUPh  #Haircare #ScalpHealth #HairInnovation #RootbiomicFerment #HolisticCare #Podcast #Beauty

What an incredible pinch-me moment for The Rootist! We're beyond grateful to have our Clarify Dry Shampoo powder showcased in the AANHPI Amplified Segment on the Today Show. Huge thanks to our dedicated team, Michelle W. Park, and The Today Show for championing our biotechnology-driven fermented hair care products. Rooted in science and designed for the connection between roots, scalp, and hair. The roots of healthy hair start here! NbcNews David Chung

"The Next Viral Haircare Brand Is Here" Thank you Gabrielle Ulubay and Marie Claire for the incredible coverage! “Conventional approaches to haircare typically address either hair or scalp—rarely both—and often do so without considering the ‘why’ issues arise, leading to products that only treat the symptoms, but not their (pardon the pun) root cause,” says Alison Yeh, Chief Brand Officer of The Rootist. “When it comes to strong, healthy hair, it's not just about the strands you see. Your hair, roots, and scalp are part of an ecosystem. All three need to be nurtured for the others to truly thrive. So, we focus on the roots, scalp and hair as one ecosystem, in every product. We believe that what impacts one, impacts the other, and that your strongest, healthiest hair can only take root when you consider the ultimate wellness of all three.” Now Available at SEPHORA https://lnkd.in/eTN7Q5PB

We're taking root at SEPHORA! The Rootist is now available online at SEPHORA in the US and Canada. Huge thank you to WWD and James Manso for announcing this exclusive news and capturing our founder David Chung's vision, including our proprietary innovation, a fermented botanical blend called Rootbiomic Ferment™️, a multi-vitamin superfood designed for the ultimate wellness of Roots, Scalp, + Hair. Think: Kombucha for hair. The Rootist formulates with No Added Water so our products are less wasteful and more powerful. Shop Now at SEPHORA https://lnkd.in/g39w9ZVx

Introducing The Rootist- [bio]logical care for roots+scalp+hair. ⁠ With ingredients provided by nature and formulas perfected by biotechnology. Meet the line-up:⁠ *Strengthen Concentrated Shampoo & Conditioner⁠ *BioBrew™ Fermented Strengthening Serum⁠ *Clarify Scalp Balancing Serum⁠ *AHA+ACV Pre-Shampoo Scalp Clarifying Rinse⁠ *Dry Shampoo Powder⁠

Like kombucha works to balance the microbiome of your gut, our proprietary Rootbiomic Ferment™ restores balance to the microbiome of your scalp. #TheFutureIsFerment

Get to the root of strong, healthy hair.⁠ ⁠The Rootist products are powered by our breakthrough Rootbiomic Ferment™, scientifically designed for the biology of roots, scalp + hair to achieve balance and help healthier hair take root.⁠