The Marketing Shop

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗮𝗿𝘁 𝘁𝗼 𝗳𝗼𝗻𝘁 𝘂𝘀𝗮𝗴𝗲. Some people just pick a font and use it, without giving it a second thought. Others use pre-made templates from stock sites that may not have been created by professional designers. The truth is, font is a vital part of your marketing materials. While a font might look beautiful, it could be hard to read or follow. On the other hand, a font might be legible, but maybe it’s too basic and could use a little pizzazz. As professional designers, we use fonts all day, every day. We have a memory bank full of good fonts, bad fonts, and we always ensure that the fonts we choose for a client, will help their marketing soar. Free 30-Minute Brainstorm Session: https://conta.cc/3xS1nKD Phone: (248) 330-8787 Email: vicky@tms.marketing Visit: http://www.tms.marketing

𝗜𝘀 𝗖𝗮𝗻𝘃𝗮 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗮𝘃𝗶𝗻𝗴 𝘆𝗼𝘂 𝗺𝗼𝗻𝗲𝘆? If you have internal staff using Canva, try this little experiment…have them track their time in Canva for a week or two. Then, evaluate. Most times we have clients do this tracking they are shocked how much time is spent in Canva by employees. And there are also the “hidden costs” of using Canva – lack of unique and custom designs, limitations in use of color and fonts, lack of template options, “sharing” designs that are also being used by others. Sometimes Canva IS the right tool for companies. But, if you feel it may not be for you, consider talking to a graphic design agency to brainstorm your options. Free 30-Minute Brainstorm Session: https://conta.cc/3xS1nKD Phone: (248) 330-8787 Email: vicky@tms.marketing Visit: http://www.tms.marketing

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄…𝟲𝟬% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗮 𝗣𝗼𝘄𝗲𝗿𝗣𝗼𝗶𝗻𝘁 𝘀𝗹𝗶𝗱𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀? During a presentation, visuals are critical in capturing and retaining the audience’s attention. 𝗧𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗵𝗮𝘀 𝗮𝗻 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝗽𝗮𝗻 𝗼𝗳 𝟭𝟬 – 𝟭𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗳𝗼𝗿 𝗮 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. That is a pretty short window! Using professional visuals on your PowerPoint slides can keep wandering eyes focused on your content and engaged in your presentation. Visuals can be anything like graphics, images, and animation. Visuals should not overpower your content, but they are a powerful tool for presenters. 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲, 𝗲𝘆𝗲-𝗰𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗣𝗼𝘄𝗲𝗿𝗣𝗼𝗶𝗻𝘁𝘀? Sign up for a free 30-minute chat below, give us a call, or send an email and we can talk about some tips and tricks! Free 30-Minute Brainstorm Session: https://conta.cc/3xS1nKD Phone: (248) 330-8787 Email: vicky@tms.marketing Visit: http://www.tms.marketing

𝗧𝗼 𝗮𝗹𝗹 𝗺𝘆 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁 𝗽𝗲𝗲𝗽𝘀 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲… 𝗜𝗻 𝗰𝗮𝘀𝗲 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗲𝗮𝗿 𝗶𝘁 𝗲𝗻𝗼𝘂𝗴𝗵, 𝘄𝗲 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗲𝘁𝘁𝘆 𝗮𝗺𝗮𝘇𝗶𝗻𝗴. You make things happen that no one else could or would. Your work matters. Your audience matters. Your team matters. And you matter as a leader, as a change maker, and as a person who gives their all every day. Real life BFFs, Vicky Winkler of The Marketing Shop and Angie Schmucker, CFRE of Schmucker Advising Group, have teamed up to conduct a live webinar, “Why Fundraising and Marketing Need to Be BFFs”. It will be held on July 26th from 9am - 10am. We recognize the hurdles inherent in managing a nonprofit, along with the pivotal role fundraising and marketing play. Our aim through this webinar is to offer valuable insights and strategies geared towards enhancing fundraising and marketing endeavors. We hope to see you there! 𝗣𝗹𝗲𝗮𝘀𝗲 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗹𝗶𝗻𝗸: https://lnkd.in/g-_DnTzg (note on the registration form there are also available two live Q&A Sessions and the option to set up a free 1-hour consultation with Vicky and Angie). Have any questions? Send us an email! Vicky - vicky@tms.marketing Angie - angie@schmuckeradvisinggroup.com

How do you feel when you request information, and you get “Just go to my website”? You may have your packages outlined all nice on your website, but just sending people to your website to poke around to find your options is not showing them that they are an important prospect. In addition to having information on your website, have your standard packages as stand-alone PDF’s that you can email directly to your prospects. Pick and choose the option sheets that make sense for each prospect, even have a nice front and back cover. And, of course, make them look professional! A typed-up Word document is not going to cut it. Make sure they are created with your fonts/colors/logo and have imagery consistent with your brand. Need help crafting nice packages to present? Let us know! Free 30-Minute Brainstorm Session: https://conta.cc/3xS1nKD Phone: (248) 330-8787 Email: vicky@tms.marketing Visit: http://www.tms.marketing

𝗥𝗲𝘁𝗿𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝗱𝗲𝗿 𝗳𝗼𝗿 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗲𝗺𝗲𝘀. The enduring allure of retro designs lies in their ability to evoke strong emotions tied to cherished memories and shared experiences from bygone eras. Nostalgia possesses a remarkable ability to forge connections among individuals spanning various generations. If you're considering integrating retro design into your marketing materials, schedule a brainstorming session with us to explore the possibilities! Free 30-Minute Brainstorm Session: https://conta.cc/3xS1nKD Phone: (248) 330-8787 Email: vicky@tms.marketing Visit: http://www.tms.marketing PS: If you have plumbing, heating, or cooling needs, we recommend NES Plumbing…phone number is right on the banner!