The Digital Dept. reposted this
We are hiring.
The Digital Dept. is a leading full-service influencer marketing and talent management firm providing brand strategy and creator representation. Born from a merger between the two top influencer companies, Be Social and Socialyte, The Digital Dept. is your source for all things influencer. The Digital Dept. represents 200+ exclusively-managed creators with a social footprint of 200 million across a number of verticals. From traditional celebrity talent to digital-first creators, the company facilitates brand partnerships and creative strategy to build influencer businesses on and offline. The Digital Dept. provides influencer marketing strategy for brands through the concept ideation, casting, and execution of influencer marketing campaigns. Through live experiences, such as captivating events and creative mailers, we effectively harness the power of social influence. Led by Ali Grant and Sarah Boyd, The Digital Dept. is the go-to for all things influencer. The company has offices in Los Angeles, New York, Nashville, and Miami. Learn more at TheDigitalDept.com or at @thedigitaldpt.
External link for The Digital Dept.
The Digital Dept. reposted this
We are hiring.
The Digital Dept. talents Teya Kepila, Lauren Shortt, and Roxanne Kaiser shared their Ins and Outs of Summer 2024 with The House Magazine. Check out their picks here: https://lnkd.in/g4ZMyaNZ #influencermanagement
You know and love Crocs for their innovative footwear. When the brand was gearing up to launch a campaign around their new Getaway Sandals, they turned to The Digital Dept.’s Brand Strategy team to strategize and execute a 360-degree influencer campaign: https://lnkd.in/gDCBx3iA #influencermarketing #brandstrategy #marketing
When it comes to tracking social media performance, we are always looking at engagement. Engagement (aka the number of interactions a post receives) helps us understand how audiences are actually interacting with content. A high engagement rate means audiences are responding well to a post. Understandably, brands and influencers alike are always looking for ways to boost their engagement rate, as it has become such a vital data point. Here are three cross-platform techniques to boost engagement on Instagram and TikTok that we recommend testing out if your engagement rate could use some assistance: https://lnkd.in/gt3wzJhb #socialmediamarketing #digitalmarketing
Our Brand team has led an incredible 360-degree influencer program for Crocs this spring. The campaign ran from April to June 2024, and upon completion, the Crocs S2 Getaway Sandals influencer program successfully garnered more than 5 million impressions, a reach of 3.9 million, 248,000 engagements, and over 13,000 link clicks. Read more about this program and why The Digital Dept. should be your partner for all things influencer marketing: https://lnkd.in/g3vt6qip
Our very own Sarah Boyd will be leading an influencer marketing masterclass for DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions in Miami this weekend, June 28th! Interested in hearing her insights in person? Grab your passes here: https://lnkd.in/gTw-k2AQ #digitalmarketing #influencermarketing
The Digital Dept. has been named a 2024 Top Creator Agency by Beacons! https://lnkd.in/dhYWcXrU #influencermarketing #influencermanagement
One of the keys to Abercrombie's recent resurgence has been its ability to tap into the power of influencer marketing. Business Insider spoke to our very own Ali Grant on Abercrombie's successful influencer strategy: "They really allow for creative exploration and direction from the content creator they've hired, which is really rare." Get more of Ali's thoughts on how influencer marketing has played a key role in the fashion brand's revitalization here: https://lnkd.in/eA67xUK2
3 of our creators have been selected to join Ulta Beauty's 2024 Beauty Collective! Congratulations to Meredith Welborn, Taryn Lamb, and Taylor Bosman Teague! They'll be sharing their Ulta beauty favorites all year long. https://ubcollective.com/ #influencermanagement
Talent manager Olivia Hubschman has been named one of Business Insider's "15 Rising Stars in Influencer Management" for her work in developing a roster of dermatologists, estheticians, and skincare experts. Congrats, Olivia! https://lnkd.in/gfuqHRqa