The Dealey Group

Back again with social stuff you should know, from social people who know their STUFF 💡 ✉️ Instagram’s New Algorithm Prioritizes ‘Sends’ for Content Ranking Adam Mosseri, head of Instagram, shared that the platform now prioritizes how often a post is shared via direct messages relative to its views. This means creating shareable content that people want to send to friends and family can boost your reach. “We want Instagram to be a place where people can be creative in ways that foster connection,” Mosseri explains. This new focus encourages personal and relatable content. 🙅♀️ Top 10 Emojis That Make You Look ‘Old’ A study identified the top 10 emojis that Gen Z thinks make you look old. Despite this, using emojis can increase likes by 72% and comments by 70% (we're relieved the crying laughing emoji is still in the clear). 🏀 USA Basketball Partners with Glossier, Inc. USA Basketball has named Glossier as its first beauty brand partner for the Women’s National Team. Glossier will provide skincare and beauty products as the team travels in Europe and will be present at the team’s London exhibition game on July 23. The partnership includes social media content, advertising, and community engagement, supporting and promoting women in sports.

Ready to be our next Social Media Specialist? 🌟 If you’re all about… 📲 Crafting and executing killer social media strategies 👋 Keeping up with every new digital trend & tool ⚡ Creating, managing, and reporting content in a dynamic setting Apply Here!

Exciting day shooting content with our amazing client, Henderson Avenue. Stay tuned for more!✨

Excited to see the name & logo we created for Southstone Yards IRL. Developed by Crow Holdings, it’s the largest mass timber office development in the US and the first in Texas! 📸: Crow Holdings

 Hot off the press 🗞️ Check out this week’s round of social stuff you should know, according to social people who know their stuff. 📱 💭 TikTok will enable businesses to create their own virtual character.   This new "Symphony" platform lets brands use virtual influencers for 24/7 product sales via TikTok live streams. There are two avatar options: Stock Avatars (pre-built and licensed) and Custom Avatars (created by users) 👜 The Real Real x Canal Street Pop-Up The RealReal, the largest online marketplace for authenticated resale luxury goods, installed fake handbags at 301 Canal Street to highlight the difficulty of identifying counterfeits. Visitors can scan a QR code to learn more and enter a raffle for genuine bags by turning in counterfeits on specific dates. The installation will be up through early September, coinciding with peak tourism and counterfeit buying season. Additionally, The RealReal launched a special collection featuring Canal Street favorites on their website. 🛒 Gen Z and Millennials embrace TikTok Shop and other social shopping features. Platforms are making it easier than ever to make purchases on social. Think of every time you’ve opened a social plaftorm and you’ve been served ads immediately on how to shop items you’ve been eyeing! 1 year after launching, TikTok shop is now the ninth largest beauty and wellness e-commerce retailer in the US, and second in the UK.

Have you met Cindy—the first virtual influencer in the shopping center industry? We created her for JLL in partnership with Imaginuity. With the industry seeing a massive +6,305% increase in searches for "AI influencer" (Source: Fiverr), Cindy was created at the perfect time. Check out her stats ⬇️ 📈 188% increase in web traffic year-over-year. 📈 316% increase in new website users year-over-year 📈 53% increase in page views year-over-year 📈 Increased email open rates by 90% in the first month

Nothing says planning for The Holidays like the TX summer heat. 😉🔥 We had a great time with agency partners Imaginuity and Pocketstop this week prepping for the upcoming holiday season.

The latest scoop 🍨 This is your weekly dose of social stuff you should know, according to social people who know their stuff. TikTok Shop 💄US consumers are driving the rise of social shopping! TikTok Shop's climb to #9 in beauty e-retailer rankings shows a significant shift in how shoppers discover and purchase beauty products. Instagram Updates 📱Get ready for more updates! Instagram is testing new text overlays and image formatting options. These updates could be a game-changer for brands looking to stand out visually. Adaptive Fashion for All 👏We're applauding Anthropologie's launch of an adaptive clothing line! Featuring reworked bestsellers with inclusive designs, this initiative is a major win for accessibility and representation in fashion.

Throwing it back to last month’s Mother’s Day Gift Card Campaign! 💳💐 The JLL Retail Gift Card Team in Canada collaborated with The Dealey Group to create an online & in-center promotion that boosted awareness, increased gift card sales & grew Instagram following. This campaign surpassed all KPIS! Check out some deets of the success 👇 1,191% Increase in Total Campaign Digital Reach 1,047.8% Increase in Total Campaign Engagements 193.9% Increase in Total Campaign Clicks 125.4% Increase in Total IG Followers

Hot off the press from our Content Studio! 🔥 This is your weekly dose of social stuff you should know, according to social people who know their stuff. Content Inspo 🌟The Pinterest Summer 2024 Trend Report: This summer, trending searches indicate that people are boldly and fearlessly expressing their unique tastes and personalities in every aspect of their lives. From creative takes on traditional summer foods and unforgettable dinner parties to vibrant and eclectic decor that showcases individuality and flair, summer 2024 is all about breaking free from convention and letting personal style shine. (Pinterest Trends https://lnkd.in/g3p45Gqw) Retail Trends 🌟Brand collabs are what everyone is shopping for right now. Brand collaborations are inherently innovative, driving participating brands to create new and captivating experiences for each other’s audiences. Platform Updates 🌟 Instagram is working on a feature called Lately, which highlights recent Stories on user profiles. Thanks for making it easier on us, Insta. 👋