Zevi Tilles, Director of GANTIC, recently interviewed with The Continuum to discuss the industry’s transition to #CookielessProgrammatic and its impact on today’s advertisers. For insights into Tilles’ extensive career in sales and #ProgrammaticMarketing, alongside his perspective on how GANTIC’s #BrandSafe and #Transparent technologies, like #ImpactMarketplaces, support today’s brand marketers, click the link here: https://lnkd.in/e2cVfv4n
The Continuum
Advertising Services
The Continuum is a thought leadership platform focused on integrating Brand and Demand in today’s marketing strategies.
About us
The Continuum is a thought leadership content platform by and for business professionals focused on the increasing importance of integrating "Brand and Demand" in today’s marketing strategies. We aim to spark and share dialogue that helps marketers connect the dots between awareness and performance marketing. The site features curated insights from brand innovators and creative business thinkers throughout marketing and advertising. Look for perspectives and lessons on building brands effectively and driving results efficiently across verticals. As a platform that is staunchly company, brand and agency agnostic, we seek to gather a rich variety of insights that will enable our readers to further their own Brand and Demand thinking. We aspire to be a community of thinkers and contributors and invite you to follow us at twitter.com/TheContinuum2 and on LinkedIn. To submit additional comments and content suggestions, please write to: editor@TheContinuum.online
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http://thecontinuum.online
External link for The Continuum
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Los Angeles
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- Privately Held
- Specialties
- business, trade publication, and performance
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Los Angeles, US
Employees at The Continuum
Updates
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We’re continuing our coverage of this year’s #CannesLions International Festival of Creativity, where we ask industry leaders to share their biggest takeaways from this year’s event. For our final edition, we connected with some of the thought leaders who attended in person to share their exclusive insights on the hottest topics and trends that are shaping the industry today. To read more about the groundbreaking trends that are at the forefront of marketers’ minds, read more here: https://lnkd.in/gfF5Q9jx
Inside Cannes Lions 2024 — The Continuum
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Digital Visionary David Shing recently sat down with The Continuum to discuss his biggest takeaways from this year’s #CannesLions International Festival of Creativity, including his thoughts on the intersection of #AI #HumanCreativity and what this means for the state of creativity as we know it today. To read more about Shingy’s insights on the challenges and opportunities we may face from these technological advancements, as well as his standout winners from the festival, click here: https://lnkd.in/ge4x_des
Amplifying Innovation with Purpose: Why We Must Leverage Human Creativity Amidst AI Advancements — The Continuum
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We’re sharing some of our industry’s thought leaders’ biggest takeaways from the #CannesLions International Festival of Creativity, starting with key trends observed by Laurel Rossi. Chief Revenue Officer and CMO at Infillion, Rossi weighs in on several key topics covered at last week’s event, including the buzz around #RetailMediaNetworks, the emerging potential of #SportsMarketing, and the rise of the #ContentCreator. Delve deeper into the most significant trends that are reshaping the advertising industry by reading more here: https://lnkd.in/gKW5tzuc
Inside Cannes Lions 2024 — The Continuum
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Jennifer Laine Van Beek, CEO and Co-Founder of Sprezi, recently sat down with The Continuum to discuss her remarkable career in the tech space and her experiences pioneering #InnovativeAISolutions. To read more about Van Beek’s career, as well as her take on #BrandSuitability and advice on how today’s brands can navigate the media landscape through a clear set of values, click the link here: https://lnkd.in/g8_P4UC4
Jennifer Laine Van Beek on AI, Why Brand Suitability Must Replace Brand Safety and The Confluence of Inference — The Continuum
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Suzanne Powers, the Founder and CEO of Powers Creativity, recently interviewed with The Continuum to unpack her impressive career in the #AdvertisingIndustry. To read more about the #InsightfulLessons and professional accomplishments Powers has assumed throughout her career, as well as how she leverages creativity as a means to drive #ImpactfulBusinessResults, click the link here:https://lnkd.in/gdV-JizN
Suzanne Powers on Harnessing The Power of Creativity to Drive Impactful Business Results — The Continuum
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Advisor, Executive Coach, and Founder of The Sister Accord®️ Foundation Sonia Jackson Myles recently sat down for her second interview with The Continuum to discuss her newest South African chapter, the honor felt from partnering with the Nelson Mandela Foundation, and the importance of leading with love and kindness. To read more about Myles’ plans for her newest South African chapter, as well as the importance of implementing love and respect in our business relationships, click the link here: https://lnkd.in/gK_BG--y
Sonia Jackson Myles: The Impact of Leading with Love in Divisive Times — The Continuum
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Leslie Wood, Chief Research Officer at iSpot.tv, recently sat down with The Continuum to discuss what it means to develop a currency in the world of media and the benefits gained from measuring both streaming and linear TV. To read more about Wood’s decades of experience as a data science leader and advertising expert, as well as her take on leveraging AI as a performance measurement tool, click the link here: https://lnkd.in/gvwQkZU3
Navigating the Linear/CTV Space Through A Currency-Grade Approach — The Continuum
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Recognized as the Chief Marketing Officer at Opendoor, David Corns recently sat down with The Continuum to discuss his switch from the agency side to the brand side of the industry and his input on what today’s agencies should be doing for their brand clients. To read more about Corns’ impressive career, the impact of team bias toward action, and what “brandformance” means, click the link here: https://lnkd.in/g3nRM_5j
David Corns on The Impact of Great Thinking and a Bias Toward Action — The Continuum
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Thank you Dr. Leslie Baumann MD, FAAD for contributing to The Continuum. It was an honor to interview you!
Skin care expert dermatologist that helps you stay current on cosmeceutical science. Board Certified Dermatologist, Author, Researcher,
One of the top marketing and branding websites called the continuum online just posted an interview of me and how the Skin Type Solutions eCommerce site that handles online skincare sales for doctors got started. It just shows that when you focus on the science and helping people- your brand will grow! Thanks to everyone who helped me make Skin Type Solutions successful- especially the doctors out there who use my software. I appreciate you all so much! https://lnkd.in/ebvJabSM #Skincare #AI #healthyskin
Dr. Leslie Baumann, MD, FAAD on Revolutionizing the Dermatology Industry on a National Level — The Continuum
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