The Bluebird Group

Boost your conversion rate, sales, and engagement on Amazon without increasing your advertising spend. Sure... what’s the catch? Time and customer empathy: Continuously optimize your brand store. Brand stores are never finalized, and it’s crucial to keep it fresh for both new and returning customers. Shopping trends change, seasonality occurs, and new products launch. According to Amazon’s own data, on average, brand stores updated within the past 90 days see a 21% boost in repeat visitors and 35% higher attributed sales per visitor. Whisker faced challenges with a minimal brand store that wasn’t driving shoppers to the products they needed or converting effectively. We stepped in with a tailored strategy and executed a complete overhaul of their brand store. Shout out to: Vivian Floyd Kourtny Bullock for leading the design of the store and Joanna Hernandez for visualizing our data internally to tell this story.

With Amazon ramping up the volume and size of ad placements, organic listings are increasingly pushed down the page. To thrive on Amazon, it's crucial to diversify advertising strategies beyond bottom-funnel tactics and leverage various ad types to engage shoppers at every touchpoint. Most advertisers begin with Sponsored Products to capture high-intent shoppers and drive sales. However, it's essential to know when to expand to middle-funnel and upper-funnel ads. Here are key indicators for expansion. https://lnkd.in/dStuYKqa

Prime Day is less than a week away and Orbit from The Bluebird Group shows hourly sales for Amazon Vendor & Seller Central. This is especially beneficial during high traffic events to identify when shoppers are most likely to purchase. With this level of detail, you can easily create bid modifier schedules to shift your investment and drive incremental growth. Discover the power of having your entire Amazon ecosystem at your fingertips, with all the crucial metrics displayed in one convenient place. Many brands are using our software from The Bluebird Group to save time and grow profitability on Amazon. Work with our team to get set up!

Using only bottom-funnel tactics like Sponsored Products means you're only reaching customers ready to buy, which can cap your growth potential. When should you shift to Sponsored Brand, Sponsored Display, and Amazon DSP? Our favorite quote from Chase Arnold, Director of Retail Media is: "Regardless of where your Retail Media ads serve, they're still Retail Media ads and most brands fixate on bottom of funnel KPIs and metrics. By fixating on bottom-of-funnel metrics, you sacrifice growth. By focusing on top-of-funnel metrics, you sacrifice efficiency. A sweet spot can exist."

Don't spend more. Optimize. It's the message we hammer home to all our clients. By understanding the specific dynamics of different Retail Media Networks and implementing strategic bidding practices, brands can significantly enhance their profitability. Our experience at The Bluebird Group has shown that with the right expertise and strategies, substantial efficiencies and sales retention are achievable even with reduced ad spend. https://lnkd.in/d2mx8_Kt

The need for expertise. Each Retail Media Network is different. Platforms like Walmart Connect, Amazon Ads, Roundel, and Best Buy Ads each have their own idiosyncrasies and advantages. Our Chief of Marketing, Tom Wollan, says, "Understand the uniqueness of each retailer platform and don't assume Walmart Connect is the same as Amazon Ads, Amazon Ads are not the same as Roundel, BestBuy Ads, and so on. Mastery of these nuances is crucial." For brands, this means either developing in-house expertise – which requires significant headcount or partnering with agency specialists who understand the complex landscape of retail media. At Bluebird Group, we emphasize the importance of deep expertise, treating retail media strategy as a specialized skill rather than a sideline. Scroll through for Tom's suggestions to always remain ahead.

The Bluebird difference is that you'll never hear us default to saying "you need to spend more money" to get better results. With increased competitiveness in retail media, the easy way is to throw more money at your problem but margins are already thin and we know how brands need to save wherever they can. What you get from us is a promise to make your budget work the best way it possibly can. We do the tough work so there's no wasted ad spend. We are relentless at retail. We asked this question to Anna Bever and Tony Hall on retail media team "What if I can't increase my ad spend for surprise ecommerce events? What are other things I can do to gain additional visibility and traffic?" Here is their advice:

New Amazon Ad Alert!! We've been following announcements from Retail Media teams at the Cannes Lions Festival of Creativity and Amazon doesn't disappoint! Amazon introduced Ad Relevance, an ad-targeting solution that bypasses the need for cookies or third-party identifiers. This new tool, accessible via Amazon's demand-side platform, leverages artificial intelligence to sift through billions of browsing, purchasing, and streaming data points from across Amazon’s vast ecosystem. The result? Real-time, highly relevant ad placements that align with the content consumers are viewing. Ad Relevance, which has been years in the making, has undergone extensive testing on Amazon’s Audiences, Contextual Targeting, and Performance+ offerings. According to Amazon, this cutting-edge technology not only enhances addressability for advertisers by unlocking previously anonymous impressions but also significantly reduces costs, boasting CPM reductions of up to 34%. This is a pretty significant step forward in the evolution of digital advertising.

Here are insights from our SVP of Amazon Services, Paige Spaulding, on how The Bluebird Group drives brand growth on Amazon. With our team's extensive experience work at or with Amazon, Paige reveals our key strategies: - Customized Tactics: Tailoring strategies to align with Amazon's unique marketplace dynamics. - Adapting to Changes: Staying ahead of rapid policy and algorithm updates with continuous monitoring and training. -Leveraging Amazon’s Ecosystem: Utilizing AWS, Amazon Advertising, and Prime for enhanced sales and visibility. - Overcoming Challenges: Simplifying the complex process of expanding presence on Amazon with comprehensive support. - Future Trends: Emphasizing personalized customer experiences and innovative strategies to stand out in a competitive landscape. - Consumer Insights: Gathering and analyzing consumer behavior to inform and refine brand strategies. Discover how Bluebird Group can help your brand thrive on Amazon by reading the full article here: https://lnkd.in/dWTa-TCt

Meet our SVP of Amazon Services, Paige Spaulding. Prior to joining the Bluebird team, she spent 8 years at Amazon in a variety of merchandising categories and Head of Brand Experience for Amazon Launchpad - a global program with the mission to support entrepreneurs, start-ups and emerging brands by providing resources, expertise, and support to help showcase and deliver innovative products to millions of Amazon customers. She's walked the path of growing and scaling brands on Amazon before, and she's dedicated to guiding you every step of the way. When you meet with Paige, you'll walk away feeling confident in the potential your brand has on Amazon and a notebook full of good advice!