Graphics and Captions are ready. Let's come together as an industry to promote International Self Care Day with flowers. https://conta.cc/3ROpykj
That Flower Feeling
Non-profit Organizations
Fallbrook, CA 2,213 followers
More Americans enjoying more flowers more often.
About us
With an aspirational goal of promoting “More Americans enjoying more flowers more often”, CalFlowers launched That Flower Feeling – a nationally scaled, consumer direct marketing campaign – across a range of social media and digital audio platforms. The goal was simple, to raise per-capita consumption of fresh flowers in the United States. That Flower Feeling is working to motivate consumers to view fresh flowers as a central part of their everyday routines, thereby raising overall floral integration and consumption. A successful effort will result in increased demand for fresh flowers with a focus on non-holiday sales, which will directly benefit the entire industry. That Flower Feeling is an industry-wide cooperative effort to encourage consumers to purchase more flowers — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions? Even the most modest bouquet of flowers can have all sorts of positive short - and long-term effects on how we feel — in other words, it’s That Flower Feeling.
- Website
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https://thatflowerfeeling.org/
External link for That Flower Feeling
- Industry
- Non-profit Organizations
- Company size
- 1 employee
- Headquarters
- Fallbrook, CA
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- Floral Industry, Marketing, and Nonprofit
Locations
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Primary
Get directions
Fallbrook, CA 92028, US
Employees at That Flower Feeling
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Cagney Miller
Mass Market Floral
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Lauren Schoener
Advertising Student at Virginia Tech
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Vanessa Leite
Dedicated Professional with Extensive Nonprofit and Floral Industry Experience: Expert in Fundraising, Events, Community Engagement, and…
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Prince Shyllon
Student-Athlete and Entrepreneur at Skidmore College | Business & Economics Major | Men’s Basketball
Updates
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A heartfelt thank you to all our Bloom Supporters driving the That Flower Feeling national marketing campaign! We are thrilled to see our industry unite to promote the beauty and importance of flowers to consumers across the US. Our goal is to boost floral consumption, benefiting the entire floral community. Want to learn how you can support and be part of this impactful initiative? Email us at info@thatflowerfeeling.org or visit www.thatflowerfeeling.org. #FlowerIndustry #ThatFlowerFeeling #FloralCommunity #SelfCareFlowers
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Join That Flower Feeling for a vital fundraiser uniting the industry to boost floral consumption in the U.S. The event is on Thursday, September 5th, from 5:00 PM to 7:00 PM at the Omni La Costa Resort. We thank CalFlowers for hosting this event during their Fun N’ Sun Convention. Tickets and sponsorship opportunities are available: Tulip Harmony Sponsor ($500, 4 left) Orchid Elegance Patron ($1000, 2 left) Lily Grandeur Luminary (Sold Out) Peony Prestige Benefactor ($5000, 1 left) For sponsorship benefits and/or tickets, visit: https://lnkd.in/emCsVFps or contact Vanessa Leite at vanessa@thatflowerfeeling.org This will be a night of celebration, fun, networking, drinks, and food as we unite the industry and raise funds for our floral marketing initiatives! #ThatFlowerFeeling #OneUnitedFloral #Marketing #Sales #Floral
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That Flower Feeling June General Newsletter https://conta.cc/3z7uzhD
That Flower Feeling Campaign Newsletter
web-extract.constantcontact.com
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We are thrilled to extend our heartfelt gratitude to the generous donors who have made our national marketing campaign possible. Your unwavering support from key stakeholders in the floral industry has been instrumental in promoting increased floral consumption and encouraging habitual self-purchases. Today, we especially thank our Bouquet Benefactors. Your continued contributions enable us to reach consumers through our paid digital and audio campaigns. Post-campaign surveys indicate a significant shift in consumer mindset towards flowers, with many now intending to purchase after seeing our ads. Thank you for helping us transform the way people view and buy flowers! 🌸 #ThatFlowerFeeling #OneUnitedFloral #Marketing #Consumers #Floral
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What an unforgettable week at Floriexpo 2024! 🌸 We connected with incredible industry leaders, championed the That Flower Feeling marketing campaign, and hosted a fantastic pop-up self-care bouquet giveaway in downtown Fort Lauderdale. Huge shoutout to Posies Flower Truck and Jet Fresh Flower Distributors & Jet Fresh Flower Growers, S.A. for the amazing collaboration on this project. A heartfelt thank you to all the floral exhibitors who contributed their beautiful blooms to make the event a success! 🌷✨ #Floriexpo2024 #FlowerPower #ThatFlowerFeeling #SelfCareFlowers #FloralMarketing #OneUnitedFloral
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We're thrilled to be part of this year's Fun 'N Sun educational sessions! 🌞🌸 Join us to explore the exciting national marketing campaign designed to boost floral consumption across the US. This initiative offers free marketing assets for industry stakeholders, benefiting everyone in the floral industry. Discover more at www.cafgs.org/fns2024. Or visit CalFlowers Don't miss out! #FunNSun #ThatFlowerFeeling #Conference #Convention #California #Floral #Sales
Don't miss another amazing educational session, scheduled for Fun 'N Sun 2024. That Flower Feeling is blossoming with new possibilities. Dive into an engaging conversation about the future of That Flower Feeling, the brand representing the entire floral industry. Panelists will discuss innovative consumer marketing strategies and explore how to strengthen industry engagement and support. Join members of the TFF Advisory Board as they map out an exciting journey for 2024 and 2025! Panelists: 🌷 Karen Oie of Smithers-Oasis 🌷 Chris Drummond of Penny's by Plaza Flowers 🌷 Joe Don Zetzsche of H.E.B. Blooms Moderators: 🏵️ Sahid Nahim of New Bloom Solutions 🏵️ Vanessa Leite of That Flower Feeling Learn more by visiting www.cafgs.org/fns2024. ... #FunNSun2024 #BloomingForSuccess #FlowerFair #FloralConvention #FloralAssociation #FloralMarketing #ThatFlowerFeeling
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We’re thrilled to partner with Posies Flower Truck at Floriexpo for an Instagram-worthy photo op! 📸 Visit us at booth #355 to discover more about the "That Flower Feeling" campaign and marketing initiative. Don't miss out—sign up for free marketing materials, grab some point-of-sale posters and swag, check out our "That Flower Feeling" bouquet sleeve, and learn how you can support this amazing campaign. We can't wait to see you tomorrow and Friday! 🌺✨ #Floriexpo #ThatFlowerFeeling #PosiesFlowerTruck
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That Flower Feeling reposted this
We want more Americans enjoying more flowers, more often and That Flower Feeling is spreading this message through a collaborative marketing campaign. Join the movement by becoming an ambassador. There are many ways to get involved, by wrapping your trucks with TFF designs, posting campaign info on your website, co-branding TFF shirts, and hanging point-of-sale signs. Engage with vendors and other industry stakeholders to spread the word. To learn more visit www.thatflowerfeeling.org. Register for free brand marketing assets on the PARTNERS page. Contribute to the campaign on the DONATE page. ... #ThatFlowerFeeling #BrandAmbassadors #SupportTheCause #FloralBusinesses #TFFCampaign #FlowerForEveryone
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