Avōq

Yesterday, Avoq colleagues Michael Ford, Colleen Frerichs and Ismail Cidic attended the Washington Space Business Roundtable Luncheon where they got to explore conversations on the next generation of launch in the space economy.

“What happens on campus shapes what happens in Congress. This shift has transformed the role of large universities’ federal relations teams and required even the smallest of schools to prepare for congressional scrutiny. In an era where a handful of social media posts can lead to a Capitol Hill hearing, developing a plan before a crisis is critical.”   According to Partner Kent Holland and SVP Natalie Farr Harrison, policymakers are increasingly skeptical of higher education institutions. In an op-ed for University Business, Kent and Natalie share five key issues university leaders and staff should consider when developing response strategies over the next several months. https://lnkd.in/gDbUrQWd

At Avoq, we prioritize understanding the motivations of different audiences so that our clients can break through the noise. There is no single correct message—we know that each intended audience and industry requires a different message and messenger. We offer solutions and develop strategies to give you a competitive advantage in getting your message across. Check out our spotlight in PRWeek to see how we do it. https://lnkd.in/e3p_T7BG

At Avoq, we bring together government relations experts, PR whizzes, strategists, researchers and creatives to elevate our clients’ perspectives. If you’re looking to explore new opportunities in any of these areas, check out our openings and apply today: https://lnkd.in/ewjUuuXw • Associate, Media Analytics & Marketing Research • Director, Insights • Executive Assistant, Strategic Communications • Operations & Compliance Manager, Government Relations • Senior Art Director

❤️💚🖤 Happy Juneteenth! Enjoyed Juneteenth in the Big Apple 🍏🍎with my Avōq colleague Ariel C. Smith at the NY Association of Black Journalists Scholarship Gala celebrating the great work of journalists covering race and culture. Our multicultural strategic comm’s team secured new media contacts with CBS, The Grio, Bloomberg, and NYT. Good times for a great cause!

Ethan Lyle, who most recently was head of business development for the Americas at Wachsman, comes on board at Avōq as general manager of the agency’s New York office https://odwpr.us/3Xuj3Xt

Proud of Avōq and our sponsorship of the LBGT Victory Institute Congressional intern program. All of us who started as interns know how important it is to develop the next generation. Thanks to Victory for organizing !

Last night, we convened our 3rd annual Elevate Voices series, featuring a panel of experts discussing how women will impact the election. SVP and Lobbyist Rebecca Shaw from our Government Relations team joined Molly O'Shaughnessy, Managing Partner and COO at EMC Research Inc. and Cheyanne M. Daniels, Race and Politics Reporter at The Hill, with a presentation by Manager of our Insights & Strategic Planning team, Kyle Taylor. The discussion was moderated by Vice President of our Narratives team Elizabeth Held.   The conversation brought varying perspectives, but a common census was simple: the women’s vote will matter in November.   • “Inflation affects all Americans, but it’s women who are feeling it the most, so it’s not surprising that this is a top issue this coming election.” - Rebecca Shaw   • “Presenting an authentic reason as to why women should vote for you [a candidate] is necessary. What are these candidates going to DO about these issues?” - Molly O’Shaughnessy   • “I think there’s more bipartisanship than we think during this election season. While I’m not convinced that all women will come together, join hands and sing kumbaya, we are seeing that women’s coalition take the reins of how the country is being run.” - Cheyanne M. Daniels    • “Of course it matters who the president is going to be, and women will play a major role in the decision.” - Kyle Taylor

Last night, I joined Cheyanne M. Daniels and Molly O'Shaughnessy at Avōq's 3rd annual Elevate Voices series for a conversation about how women will impact this year's elections. The discussion included Avoq's own data and insights, and we found that inflation and the cost of living are top of mind for women in battleground states. Take a look at my POV on the topic:

In an era in which information is ubiquitous and audiences are fragmented, reaching people – let alone getting them to act – can be daunting. An insights-driven partner with a creative mind can unlock new opportunities to make your message resonate with the people you need to reach.   We harness detailed proprietary insights to serve organizations looking to shape narratives, manage their reputation or influence debates. Check out our article in PRWeek where we dive into how we help our clients find and motivate their audience. https://lnkd.in/enjvhA2b