After 6 months of intense behind the scenes work, I am super excited to unveil our new startup - Vidoso!
Ayush Chordia and I, launched the company in January 2024 to revolutionize video marketing for B2B marketers and 10x their short video marketing effortlessly, consistently and cost-effectively.
Thank you to our terrific Vidosians, beta partners and CMO advisors who have helped us shape the right product to serve the needs of under-staffed, video hungry marketing teams.
The idea sparked when I was running my previous startup BoostUp, where we struggled with budget cuts and understaffed teams during the 2022 economic downturn. We had abundant video content—customer interviews, expert conversations, podcasts—but lacked the means to transform it into impactful video stories. Despite spending $40K on an agency, we saw minimal results, and I internalized the challenges of video production.
In the summer of 2023, I met Ayush, whose AI expertise inspired our mission to make video as easy as text. With his background in AI driven meeting intelligence and visual search AI at AV companies like Cruise, we decided to tackle video production for the enterprise head-on.
As we looked at video market, we found tons of AI tools for creators, but none for B2B enterprise. And the demand for video is growing exponentially in B2B companies as they need to build brands sooner, stand out in noisy categories, build trust with their audiences and connect emotionally on multiple channels.
However, producing insightful videos and making them presentable is extremely hard, expensive, and time-consuming. It involves video agencies, specialized video editing skills, multiple stakeholders and several hours to pick the right content and right styling for the video clips, making it very hard to do videos consistently.
This results in massive underutilization of videos in marketing. We want to change this.
Key insight for Vidoso is that in the remote work era, companies are organically producing many high-value video recordings inside zoom, podcasts, gong and loom. These video recordings have the raw material for social thought leadership, customer stories, testimonials and sales product demos.
We have set out to build a platform that captures these video recordings at scale and turns them into a firehose of ready-to-go clips in an automated way.
67% percent of the buyer's journey takes place before talking to sales. 78% percent of buyers selected products they had heard of before starting their research. Demand for marketing content grew 1.5X last year, but marketers only met that demand 55% of the time.
Vidoso is born out of this realization and experience. We want to make videos 10x easier, faster and scalable for the B2B world.
Sign up for early access at www.vidoso.ai and start scaling your videos today!
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