Tarte Cosmetics

We're thrilled to be featured on WWD’s list of top makeup essentials! 💄 A huge thanks to WWD for recognizing our shape tape concealer, a game-changer since its launch in 2016. From its unmatched coverage to its lasting power, shape tape continues to be a staple in every beauty enthusiast's arsenal. 💜 Read on to discover why it's still a favorite among makeup artists and beauty girlies alike. ✨ https://lnkd.in/e93gvTfJ #WWDMakeupMustHaves #TarteShapeTape #BeautyInnovation

Hot off the press: it’s the Summer of self-care✨   Using insights from AI-driven social listening tools, we heard you & delivered a concealer infused with almost 60% skincare ingredients! Our NEW creaseless creamy concealer is a hydrating, full coverage formula that brightens & blurs in a single swipe. A few star ingredients from this skincare smoothie include:   🌸 maracuja passionfruit: sleep in a swipe 🍊 cloudberry: up to 4x more Vitamin C than an orange ☕️ caffeine: like an espresso shot for your undereyes 🪻 bakuchiol: nature’s plant-based retinol 🫧 niacinamide: helps minimize the look of pores   To celebrate the launch of our latest innovation we’re giving tartelettes the opportunity to give back all summer long! Now through August, tarte.com customers can support 1 of 4 mental health initiatives at checkout, with 1% of every purchase being donated to the selected nonprofit at no extra cost. 💜 Want in on the hype? Read up on what our friends at WWD, Byrdie & ELLE Magazine have to say about our newest concealer offering:   “Tarte Cosmetics Bets on Skinification for its next blockbuster concealer.” – WWD: https://bit.ly/3xnkaxS   “I am throughly impressed, and maybe just found both my new go-to concealer & foundation in one.” – Byrdie: https://bit.ly/3zgtGTL   “A concealer that works across all shades & undertones should be an industry standard, not an exception. Tarte’s newest formula illustrates an attempt to raise the bar for complexion products.”  – Elle Magazine: https://bit.ly/4cDKimV

Proud to partner with the one & only Emira D’Spain (AKA @xoxoemira) on an exclusive Tarte Cosmetics summer essentials bundle in celebration of Pride Month! 100% of net proceeds from Emira’s bundle will be donated to the Point Foundation, the nation’s largest scholarship-granting organization for LGBTQIA+ students. Shop Emira’s go-to glam trio here 💜: https://bit.ly/3W8n1nX

Excited to support our VP of E-commerce, Theresa Cowing, who spoke on the panel "How Generative AI is Changing the Future of Tech & Retail" at the 2024 Global Beauty & Fashion AI Forum! At Tarte Cosmetics we believe in being flexible & nimble. By embracing innovative tools like Perfect Corp.‘s virtual try-on technology, we empower tartelettes everywhere to try our favorite products, anytime, anywhere! 💜✨ #BeautyInnovation #BeautifulAI

Feeling inspired & energized after an exciting few days! We are honored to have been a sponsor for Black Beauty Roster’s 1st-ever in-person BBR Beauty Summit which consisted of workshops & panels with some of the industry's leading creators & professionals; Sir John, Vernon Francois, Ama Kwarteng, Eni Popoola, Michela Wariebi, Keita Moore, Anna Manukyan, Jaleesa Jaikaran, Kim Kimble, Sam Fine, Larry Sims, Jessica Cruel, Danessa Myricks, Sheika Daley, Julissa Bermudez, Simi Moonlight, Maya Allen, Stacey Ciceron, Romero Jennings, Humberto Petit, Naeemma Lafond, Pekela Riley, Kareema Wilson, John Mosley, Shalom Blac, Elsa Majimbo, Melinda Berry & Natsha Desruisseaux. They covered topics including mental health in beauty, entrepreneurship, breaking into the industry, & so much more! A huge shoutout to the incredible beauty boss hosts—BBR founder Maude Okrah Hunter, Sofi Ibrahim, & Kristie Dash—for an amazing day! #BBRBeautySummit #TheBBRSummit

So nice we won thrice! 🏆 For the third time, shape tape™ concealer snagged the @whattoexpect Pregnancy-Safe Beauty Award as Best Concealer! This momma must-have is like a power nap in a bottle, effortlessly concealing dark circles when your littles keep you up all night. Plus, it's waterproof & lasts all day, so no need to spend precious time on touch-ups. Moms, are you using shape tape?! Sound off in the comments! #BeautyAwards #ShapeTapeNation #WinningStreak https://lnkd.in/graGzDmD

Exciting news! 🌴 Our Summer Friday program is back at Tarte Cosmetics! From Memorial Day to Labor Day, full-time corporate employees can enjoy the ultimate perk: a half-day every Friday or every other Friday off. 😎 It's our chance to recharge, unwind & soak up the summer sun! ☀️🌊#SummerFriday #WorkLifeBalance #TarteCosmetics

All aboard! As Tarte Cosmetics marks its 25th anniversary, Maureen Kelly, the CEO & Founder, is celebrating by taking tarte™ on a global, year-long kindness tour featuring activations in 25 cities to give back to the communities that have helped make tarte™ what it is today. Continuing the kindness and charitable outreach ingrained in tarte’s DNA since 1999, the kindness tour features special surprise-and-delight, charity-driven activations focused on giving back to local communities across the globe. "In the world of beauty, it's not just about looking good; it's about feeling good and doing good. Our 25-city Kindness Tour is a testament to the power of positivity and giving back to the communities that have embraced us for a quarter of a century,” said Maureen Kelly, CEO & Founder of tarte™.   For those unable to attend the tour in person, tarte has launched the tarte Kindness Tour Virtual Trolley! Consider it a digital pass to tarte’s kindness tour, allowing tartelettes everywhere to participate as the brand marks 25 years of female-founded, cruelty-free formulas infused with good-for-you ingredients and kindness.   This immersive virtual experience lets you try on some of your favorite tarte products (virtually, of course), play interactive games to earn rewards, and get insider info on upcoming tour stops. The tarte Kindness Tour Virtual Trolley also enables teachers to create wishlists for school supplies, and offers an exclusive 40% discount to all teachers, military personnel, and medical professionals.   “Teachers are the original influencers & are truly shaping the minds of tomorrow- they deserve to be pampered & empowered! I personally donated over $50,000 by clearing teachers’ wishlists - I wanted to make sure we could make a positive change to as many teachers as possible,” said Maureen Kelly, tarte™ CEO & Founder.   To date, the tarte Kindness Tour has visited eight locations and donated over $1 million in in-kind donations to local communities, while also supporting female-founded businesses. Additional stops in major cities will be announced throughout the year, many based on crowd-sourced suggestions. Keep an eye on Maureen Kelly’s social media, @itsmaureenkelly, for all the exciting updates! Join us as we blend kindness with beauty on this remarkable journey! #tarteKindnessTour Experience here: https://lnkd.in/eBDPB4_y

Thank you TikTok for having me at TT World 24 yesterday! I had such a great time chatting with Garland Hill about Tarte Cosmetics partnership & excited for the future.

Honored to be the makeup sponsor for Sports Illustrated Swimsuit’s 60th issue, celebrating beauty, empowerment and womanhood. This weekend was a dream! Excited to showcase the strength and beauty of women alongside a brand that shares our vision. 💜✨ #SISwim60 #tartecosmetics #rethinknatural