TAG

State of the Fight is returning to NYC 🗽! 📅: October 9th 2024 📍: 4A's Office More info coming but make sure you save the date 💥 #SOTF #BrandSafety #AntiFraud #Malvertising #ThreatIntel #Transparency

For #BeBoldForPublishers, we also looked at #tools that would help #publishers thrive even more. Cue in - The Keyword Exclusion List Toolset 🧰 The tool: • Simplifies & standardizes approach • Expands the range of brand-suitable content & reduce unnecessary blocking • Creates a baseline of best practices Find out more, head here 👉 https://hubs.ly/Q02FyTsC0 #BB4P

#BeBoldForPublishers is about enabling #publishers to get the very best out of TAG. Starting with the Certified Against #Fraud program, TAG's opened up a 3rd pathway for publishers to certify in the #antifraud standard by leveraging their SSP partnerships 💥 To find out more, head here 👉 https://hubs.ly/Q02FyC3M0 #BB4P

Thrilled to share that our company has achieved TAG's Certified Against Fraud status, in addition to our partnership with HUMAN to prevent fraud in the supply chain!  🔒Why It Matters: - Combatting Ad Fraud: Ad fraud costs billions annually. Our TAG certification, combined with our partnership with HUMAN, ensures a fraud-free environment, protecting our partners' investments. - Transparency & Trust: This certification reinforces our commitment to transparency, giving clients confidence in their campaigns. - Healthier Ecosystem: By meeting TAG’s rigorous standards, we help create a safer, more effective advertising space. 📊The Data Speaks: - TAG-certified companies see an 84% reduction in fraud rates, meaning more ad dollars reach real audiences. - 80% of brand executives consider TAG certifications crucial when selecting partners. At Media.net, we uphold the highest standards of quality and integrity. This certification, along with our collaboration with HUMAN, is a promise to continue striving for excellence in creating a safe and trustworthy advertising environment. Join us on the journey towards a fraud-free future!🚀 #AdTech #DigitalAdvertising #TAGCertified #BrandSafety #FraudPrevention #Transparency #TrustInAdvertising

Fortune favours the bold was this year's MAD//FEST LONDON theme... This was how bold they went on Brick Lane in 42 seconds 💥 Ian Houghton, Dan Brain, Owen Davies, Andrew Ford, Caitlin Heed, NBCUniversal, Edmund Mullins, Andy Jones, Samsung Ads, Paul Gubbins, Publica by IAS, Khaled Alfangary, Alex Jacobs, Catherine Lofthouse, dentsu, Ben Orford, LG Ad Solutions, Kenyatte Nelson, Co-op, Michele (Mitch) Oliver, Mars, Paul Frampton-Calero ⚡️, WACL (Women in Advertising & Communications Leadership ), Paul Wright, Uber, Perla Bloom, Expedia Group, Sara Holt, Merlin Entertainments, Calum Laming, British Airways, Ben O'Mahoney, Ocado Retail, Ollie Shayer, Boots UK, tash whitmey, Tesco, Lisa💫 Goodchild, digilearning #MadFest24 #digital #advertising #marketing #elections #AI #superfans #CTV #nextgen #content #creators #data #attention #wimbledon 

The latest TAG Today is OUT & we talk: 🧐 European Fraud Benchmark Study ✅ Association of National Advertisers x TAG TrustNet #Programmatic #Transparency Benchmark launch 🇫🇷 TAG's Cannes shenannigans including the 'Women in #ThreatIntel' session WACL (Women in Advertising & Communications Leadership )'s #EmpowerCafè 👉 https://hubs.ly/Q02DStWF0

The Association of National Advertisers x TAG TrustNet #Programmatic #Transparency Benchmark is HERE! We had a few friends come to the launch event at #Cannes including Association of National Advertisers, Good-Loop, OMD Worldwide, GumGum, Adform Yahoo and more! Watch the sessions here 👉 https://hubs.ly/Q02DRV3D0

The latest Working Group Brief is OUT! This month we talked about: 🔵#BrandSafety Cannes conversations 🟢 European Fraud Benchmark Report 🔴 Latest #ThreatIntel tools 🟠 Increase in support for #transparency with 30% increase in companies joining CFT 💥 👉https://hubs.ly/Q02DyYxW0

Here's part 2 of CTAs for the European Fraud Research 💥 3️⃣Address the #MFA confusion 4️⃣ Extend the same model to meet new challenges To read all the call to actions, the key findings or the report in full, head here 👉 https://hubs.ly/Q02BpbCH0 #antifraud #research #digital #advertising The 614 Group

OK, you've seen the findings, but what are the CTAs from the European Fraud Research?! You're in luck 🍀 Call to Action part 1: 1️⃣ Hold the line on #IVT 2️⃣ Maintain the human touch Read more on the call to actions or download the full report 👉 https://hubs.ly/Q02Bnz5l0 #antifraud #digital #advertising #research The 614 Group