Swoop

US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per an EMARKETER May 2024 forecast. As linear ad spend continues to decline and fuel the rise of CTV/digital video ad spend, aligning Data Driven Linear (DDL) strategy with CTV audience strategy is crucial for targeted success across your TV campaign. Are your cross-screen TV audience strategies aligned? Learn how Swoop is helping pharma brands maximize their multi-screen television audience strategy. 🌐 💊 https://lnkd.in/gYPmtcxU #HealthcareMarketing #Pharma #CTV #LinearTV #DataDrivenLinear #Omnichannel

Learn about Swoop’s Precision Healthcare Audiences for Television: https://lnkd.in/gbdqmr9s

Drive Bottom-of-Funnel Engagement and Use Conversation Data to Inform Top-of-Funnel Strategy Reimagine your customer experience grounded in MLR-approved virtual 1:1 interactions. https://lnkd.in/g3zY_Tt5

Are your patient audiences privacy-compliant and future-proof? While it is impossible to predict how privacy law will evolve over the next 4 years, Swoop has endeavored to create a targeting methodology that is as future proof as possible, providing our partners the assurance that they are working with the most privacy enhancing methodology possible. Discover how Swoop delivers proven performance while staying on the right side of privacy compliance. Learn more today! https://lnkd.in/gbdqmr9s

Are your patient audiences privacy-compliant and future-proof? While it is impossible to predict how privacy law will evolve over the next 4 years, Swoop has endeavored to create a targeting methodology that is as future proof as possible, providing our partners the assurance that they are working with the most privacy enhancing methodology possible. Discover how Swoop delivers proven performance while staying on the right side of privacy compliance. Learn more today! https://lnkd.in/gbdqmr9s

Traditionally, RWD targeting has been focused on combinations of diagnoses, prescriptions and procedures, representing WHAT HAS HAPPENED. Swoop’s Predictive Segments target on WHAT WILL LIKELY HAPPEN. Learn how Swoop is transforming omnichannel marketing by predicting and converging HCP and DTC audiences: https://lnkd.in/gSEVK5xx

DYK that an HCP's brand impact is influenced by their patients' actions? To optimize HCP brand impact, it's crucial to align and coordinate HCP and DTC marketing efforts. Learn how Swoop’s advanced AI converges DTC and HCP targeting for better outcomes: https://lnkd.in/gaXw_Tdt

Make your television campaigns more effective and efficient by activating the same audience across linear, addressable TV and CTV.  With data consistency across screens, you can coordinate messaging delivery, optimize reach and frequency, improve targeting and engagement, and gain better insights into your performance.  Learn about Swoop’s Precision Healthcare Audiences for Television: https://lnkd.in/gbdqmr9s

Data consistency is key to mastering omnichannel campaigns in healthcare and pharma marketing. With 4 in 10 marketers shifting from Linear TV to Connected TV (CTV), aligning Data Driven Linear (DDL) strategy with CTV audience strategy is crucial for targeted success across your TV campaign. Are your cross-screen TV audience strategies aligned? Learn how Swoop is helping pharma brands maximize their multi-screen television audience strategy. 🌐 💊 Source in comments. #HealthcareMarketing #Pharma #CTV #LinearTV #DataDriven #Omnichannel https://lnkd.in/gYPmtcxU

Staying on top of consumer health privacy protections can be tricky, considering the constantly evolving patchwork of restrictions from both state-level legislation and shifting platform policies.   Most recently, Washington state passed the My Health My Data (MHMD) Act. While not the first (and most surely not the last) legislation that limits how consumer health data can be shared and collected, it is yet another reminder that healthcare marketers need to work closely with the right partners to ensure continued compliance while limiting the impact on reaching and engaging with ideal patient audiences.   In this podcast with MM+M, Kevin Elwell, Vice President of Health Analytics at Swoop breaks down what marketers need to know to stay ahead of the shifting privacy landscape and how Swoop's zero-knowledge approach proactively ensures client success without any of the risk. #pharmamarketing #healthmarketing https://lnkd.in/gKeAbKKw